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#ICYMI @Apple announced NEW products! 🚨👀 ⚫ iMac 24" with M6 chip ⚫ iPad mini 8.5"powered by iPadOS & A20 Pro chip ⚫ Macbook Pro 14" with M6 chip ⚫ MacBook Pro 14" & 16" with PROLED XDR Display Pre-order here: adorama.com/new-products/l/A…

🚨 NEW NIKON LENS! Introducing the Nikon NIKKOR Z 120-300mm f/2.8 TC VR S lens 🙌 📸 Click here to learn more and pre-order now! adorama.com/nikon-nikkor-z-1… 📸 Click here to watch the full hands-on review video from legendary photographer Joe McNally! youtu.be/xaz5ZP8qA8k "This is one of the sharpest piece of glass I've ever held in my hands...this lens is a new frontier and I had a blast shooting with it" - Joe McNally We had the chance to test out this lens with legendary photographer and Nikon Ambassador Joe McNally at Moto1 Motorsports Park all the way out in Long Island, to see how it handles pro-level sports action. Bikes, dirt, and a lot of speed make for a tough test of autofocus and reach. The lens has a built-in 1.4x teleconverter that stretches it to 420mm, a faster autofocus system, and 6.5 stops of vR for handheld and panning shots, and it’s more than a pound lighter than the AF-S version. Joe shoots it in real conditions and shares what he’s seeing. NIKKOR Z 120-300mm f/2.8 TC VR S Features ⤵️ ► 120-300mm zoom: Great for sports, wildlife, and events ► Built-in 1.4x TC: Instantly extends to 420mm with no optical loss ► Faster AF (SSVCM): 60% quicker scanning at 120mm, 30% at 300mm ► 1.55 lbs (705 g) lighter²: Same sharpness as the AF-S 120-300mm f/2.8E, far more portable ► 6.5-stop VR³: Steady handheld and panning shots ► Pro build: Weather-sealed, with Arca-Swiss-compatible⁴ tripod foot and security slot #nikon #nikonphotography #nikonlens #photography #photography101

No fancy set? No problem! 📸 @Gavin_Hoey gets creative with colored flash gels and DIY effects to create a cinematic cyberpunk portrait in the studio. Watch here: youtube.com/watch?v=ZinndveU…

See why Fernando Martinez picks the Fujifilm instax mini EVO 2 over other instax cameras! 📸✨ ⏩ Watch here: youtube.com/watch?v=YbsODiF-… With its 4.5" LCD touchscreen, analog-style controls, and built-in instant printing, this hybrid camera lets him capture portraits, adjust settings on the go, and print his favorite shots on the spot! Shop now: adorama.com/fujifilm-instax-…

Sal D’Alia puts the SIGMA 50-120mm F2.8 DC OS Contemporary Lens to the test! Built for APS-C cameras, this lightweight zoom packs fast autofocus and optical stabilization into a lens that’s under four inches long and weighs less than a pound. See how it performs across the zoom range, from close focusing to the long end! Watch here: youtube.com/watch?v=sDCYsn_X…

Photography students & educators, this one's for YOU! 🎓📣 Join us at Adorama in partnership with Sony for the Photography Student & Educator Takeover Meet fellow students and educators, try out gear, explore hands-on shooting stations, and learn from working photographers and store experts. 👀 Plus, get a chance to check out the newly released Sony FX5 and connect with NYC's photography community ‼️🎥 This is a chance to get out of the classroom, get behind the camera, and find your people. 📍 Adorama Event Space 🎟️ RSVP for FREE: eventbrite.com/e/photography… Note: Exclusively for photography students and educators Valid student or educator ID required.

Capture the Fall Savings with Nikon! 🍂 Save Up to $2,000 OFF cameras & NIKKOR lenses Offer ends November 1st. Special Financing Available* Shop now: adorama.com/specials/l/Nikon…

Join us for the Glyph Table Demo Day! 💾 Meet Steve Hitchcock and get hands-on with the latest Glyph products! See live demonstrations and learn how to back up, manage, and protect your valuable content. Discover storage solutions designed to keep up with your creative workflow! 📸 Plus, enjoy 10% OFF Glyph products in-store! 🎉👀 📍 Adorama Store 📅 Tues, Oct 27 | 🕔 12-4PM EDT 🎟️ RSVP for FREE: eventbrite.com/e/power-your-…

don't know who needs to hear this, but CLEAN YOUR CAMERA LENSES!! 📸🫧

Just Announced: The NEW Sigma FP2 Mirrorless Camera adorama.com/sigma-fp2-full-f…

It’s that time of the year again! 🎃👻 @Gavin_Hoey transform an ordinary outdoor location into a dark dramatic portrait using a single Flashpoint Lighting XPLOR600 Pro II strobe Watch here: youtube.com/watch?v=Z7pj0T35…

5 film photography mistakes you might be making without realizing it! 🎞️⤵️ adorama.com/alc/beginner-fil…

Need some Halloween photoshoot inspo? 🎃📸 Samuel Bouret takes on the iconic Joker movie poster and shows how to get creative with lighting, composition, and unexpected locations. Watch here: youtube.com/watch?v=1HV5jzrN…

Join VIP Rewards & Get MORE From Every Purchase! 🎉💙 Earn points, redeem for gear, and unlock more perks as you shop. Plus a chance to win a $50 Adorama eGift Card.^ Ends 10/31/26. 💳 Join VIP Rewards for FREE: adorama.com/g/rewards

We've all heard the term "portrait lens." Typically, this title is reserved for things like the classic 85mm or a Telephoto zoom. Why can't just about any lens be used for a portrait? Join @danielpnorton OnSet as he explains the thinking behind portraits and portrait lenses, and debunks some myths. 📍 Adorama Event Space 📅 Thurs, Oct 22 | 🕔 5-6PM EDT 🎟️ RSVP for FREE: eventbrite.com/e/onset-with-…

Here's how to get better results with your macro photos! 🔍✨ Peter Dam shares tips on flash settings and how to achieve a more natural look. Watch here: youtube.com/watch?v=J5qf2-Io…

See how professional product images come to life! 📸 Join us LIVE with Josipth Gaviria as he takes you inside a commercial consumer electronics shoot. From shaping light to controlling reflections and capturing every tiny detail, discover the techniques behind sharp, polished images that make products stand out and sell! 📍 Adorama Event Space 📅 Tues, Oct 20 | 🕔 5-6PM EDT 🎟️ RSVP for FREE: eventbrite.com/e/create-imag…

"I'm starting to do some bigger photography jobs and have a gear question for you. I own a Canon R5 camera, but think I should have a second body for backup just in case. Does it make sense to rent something when I need it or should I spend the money and buy a second body? And should the backup match my R5 or should I get something different?" 📸 New episode of ‘Ask @davidbergman’ out now on AdoramaTV! Watch here: youtube.com/watch?v=Hqna6P4W…

🚨 NYC Photography Workshop! 📸 "Get Work as a Photo Assistant: Learn the Skills & Get Hands-On Experience" 🗓️ Sunday, November 8th 📍 Highline Stages in Chelsea, Manhattan ✍️ Instructors: Seth Miranda, Daniel Norton, Ab Sesay, Joe Sinnott ➡️ Subjects: Strobe Lighting, LED Lighting, Grip Safety + Assistant Tool Kit, Digital Capture + Tethering, Freelance Business, Day Rates + Career Basics ✨ Thank you so much to our friends at Nikon for sponsoring this workshop! 🎟️ Click here to sign up for the event! eventbrite.com/e/get-work-as… More about the event ⤵️ Want to break into the photo industry, become a stronger assistant, or get a better understanding of what happens on a professional set? This Photo Assistant event is a hands-on workshop for photography students, emerging photographers, and photo assistants looking to build real-world skills and industry connections. What You’ll Take Away: 📸 Stronger on-set technical skills 📸 Learn a better understanding of set etiquette and workflow 📸 Pick up practical freelance and business knowledge 📸 Make new industry connections 📸 Become more confident stepping onto a professional set What You'll Learn: ➡️Strobe Lighting — Ab Sesay ➡️ Building a Set from Start to Finish with LED lighting — Daniel Norton ➡️ Grip Safety + Assistant Tool Kit — Seth Miranda ➡️ Digital Capture + Tethering ➡️ Freelance Business, Day Rates + Career Basics — Joe Sinnott ✨ You’ll also get time to network, photograph models, print your work, and try Nikon loaner gear throughout the day! 🎟️ Click here to sign up for the event! eventbrite.com/e/get-work-as…