The year-end rush creates a crucial opportunity for brands to turn consumer intent into action; Fabian Trevor Cowan, Director at Connect Digital, explores how DOOH can make every screen count during the festive season.
More here: afaqs.com/news/guest-article…
#DOOH #OOH #DigitalAdvertising #MediaPlanning #FestiveMarketing #Advertising #MarketingStrategy #Marketing
.@JioStar is bringing the Abu Dhabi T10 to cricket fans across the Indian subcontinent, adding another fast-paced tournament to its sports lineup.
More here: afaqs.com/news/media/jiostar…
#JioStar #AbuDhabiT10 #Cricket #SportsBroadcasting #MediaIndustry #Sports #Marketing #Advertising
The 12th edition of afaqs! Foxglove Awards celebrated the power of creativity, talent and collaboration.
We extend our heartfelt gratitude to our jurors for their valuable insights, our sponsors for their support, and our winners for making this celebration of creative excellence truly special.
Thank you for being an integral part of this journey.
#FoxgloveAwards #afaqs #Advertising #Marketing #CreativeExcellence #Awards #CreativeIndustry #BrandCommunication #IndianAdvertising #Nians #VOIXDigital
#PeopleSpotting: Amit Unadkat steps into a bigger role at @times_ooh , bringing his experience to the company’s next phase of growth.
More here: afaqs.com/people-spotting/ti…
#TimesOOH #Leadership #OutOfHome #MediaIndustry #Appointment #ClientPartnership
#PeopleSpotting: Komal Nahta takes on a new role at Zee Studios, bringing decades of film industry experience to the company’s movies business.
More here: afaqs.com/people-spotting/z-…
#ZeeEntertainment #ZeeStudios #Leadership #MediaIndustry #Appointment #Movie
AI agents could shake up the food-tech space, and Deepinder Goyal believes District has more to worry about than Zomato or Blinkit.
More here: afaqs.com/news/digital/deepi…
#AI #Zomato #Blinkit #District #Marketing #Advertising #artificialIntelligence #fooddelivery #quickcommerce #business @district_india @zomato @letsblinkit
Wow! Momo is taking its expansion plans beyond India, with Sri Lanka next on the map and the UAE and US in its sights as it looks to grow its QSR footprint.
More here: afaqs.com/news/brands/wow-mo…
#WOWMomo #QSR #BrandExpansion #FoodIndustry #BusinessGrowth #Marketing #MarketingStrategy #FMCG #Advertising @Wowmomo4u
#PeopleSpotting: Yatin Padia joins Raymond Group as Lead – Integrated and Business Communications, bringing experience from Arvind, BSE and Sharekhan to his new role.
More here:afaqs.com/people-spotting/ra…
#RaymondGroup #CorporateCommunications #Leadership #Business #Marketing @TheRaymond_RLL
.@pizzahut is bringing two flavours together in one loaded pizza with its new Overloaded Half N Half range.
More here: afaqs.com/news/advertising/p…
#PizzaHut #FoodInnovation #Marketing #Advertising #MarketingStrategy #Pizza #Innovation
Saif Ali Khan finally gets his two-year supply of ghee! After the ghee moment on Kaun Banega Crorepati and a follow-up on The Great Indian Kapil Show, @Gowardhan_IN turns the running joke into a real brand deal, signing the actor for its latest campaign.
More here: afaqs.com/news/advertising/s…
#Gowardhan #SaifAliKhan #Advertising #BrandCampaign #CelebrityEndorsement #FMCG #Trending #Marketing #MarketingStrategy
.@bookmyshow's latest study reveals that live shows are becoming more than just entertainment, with 44% of audiences seeking emotional healing through shared live experiences.
More here:afaqs.com/news/mktg/bookmysh…
#BookMyShow #LiveEntertainment #ConsumerBehaviour #ExperientialMarketing #LiveEvents #EntertainmentIndustry #Marketing #Entertainment #LiveShows
#PeopleSpotting: @Walplast elevates Rohit Chakraborty to vice president – business head, overseeing gypsum plaster, gypsum board and construction chemicals as the company strengthens its focus on business growth and market development.
More here: afaqs.com/people-spotting/wa…
#Walplast #LeadershipMove #BuildingMaterials #MarketingLeadership #Leadership #Appointment #Marketing
.@BaskinRobbins is moving beyond scoops and sundaes, stepping into the waffle category as it looks to expand its dessert offerings and tap into evolving consumer tastes.
More here: afaqs.com/news/mktg/baskin-r…
#BaskinRobbins #DessertTrends #FoodIndustry #ProductInnovation #MarketingStrategy #Marketing #Advertising
#afaqsCaseStudy: What keeps a legacy brand relevant across generations? KFC’s journey shows how the Colonel’s iconic identity can stay constant while the menu keeps evolving.
More here: afaqs.com/casestudies/the-kf…
#BrandStory #MarketingCaseStudy #FMCG #IndianBrands #advertising #CaseStudy #marketing #Marketingstrategy #campaign #marketingcampaign #KFC #KFCIndia
#PeopleSpotting: Vicco Laboratories appoints Aditya Aole as head of international business, strengthening its leadership as the brand looks to expand its global footprint.
More here: afaqs.com/people-spotting/vi…
#ViccoLaboratories #LeadershipMove #InternationalBusiness #Leadership #Appointment #Marketing #Advertising
Visa’s Gaurav Ramdev, Head of Marketing, India and South Asia at Visa, shares how the brand is making payments invisible while building stronger consumer connections through meaningful experiences.
More here: afaqs.com/afaqs-live-events/…
#Visa #MarketingStrategy #CustomerExperience #BankFin360
.@CordeliaCruises President and CEO, Jurgen Bailom, explains how Indianised menus, Bollywood entertainment and premium experiences are helping the cruise line appeal to affluent Indian families.
More here: afaqs.com/news/mktg/how-cord…
#CordeliaCruises #TravelIndustry #MarketingStrategy #LuxuryTravel #Travel #Marketing #Advertising
.@McDonalds is ending its 32-year FIFA World Cup sponsorship as it rethinks its marketing strategy and shifts focus towards building its own brand platforms.
More here: afaqs.com/news/mktg/mcdonald…
#McDonalds #FIFAWorldCup #SportsMarketing #BrandStrategy #Advertising #Sports #Marketing
.@Omnicom reports 7.2% growth in Q3, with its media business leading performance as the advertising group navigates a changing global market.
More here: afaqs.com/news/advertising/o…
#Omnicom #Advertising #MediaBusiness #Q3Results #Marketing #MarketingStrategy
#PeopleSpotting: Wipro India appoints Kuldeep Sehrawat as director and head of marketing. He joins from IBM, where he led marketing for growth and ecosystem partnerships across India and South Asia.
More here: afaqs.com/people-spotting/wi…
#WiproIndia #MarketingLeadership #IBM #Leadership #Appointment

