You'll find all the findings (and how to test this on your own account):
🎬 in our latest YouTube video: buff.ly/mcECoOn
📚 on the Buffer blog: buff.ly/YhjyqYR
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What did data from 2.7 million Instagram Reels tell us about length vs. performance? 👀
→ 90 sec to 3 min reached 4–7% more people than each account's usual reel
→ Over 3 min reached 49.3% fewer (Instagram won't recommend them to new audiences)
→ BUT those long reels had the highest engagement of any length!
→ For those under 90 sec, length didn't seem to make much of a difference.
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We’ve refreshed templates in Buffer. The library is bigger, every template now comes with an example post, and you can filter by who it’s made for, by category, and by platform. You can save your own, share them with your team, and drop any of them into the composer. Find it under Create > Templates.
Buffer retweeted
Remote (UTC-3 to UTC+3), $171,100 – $222,880 USD.
We'd love to hear from you! 🔗 Apply: buff.ly/H87GxFn
Know someone great? Tag them!
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We're hiring a Lead Security Engineer, and we'd love to meet you! 🔐
In May we launched our public GraphQL API with an MCP server and CLI, and 35,000+ organizations have now connected an AI tool to Buffer. We want someone to lead how we protect that trust.
🔗 buff.ly/H87GxFn
Buffer retweeted
Replying to @CelestePupu
Buffer es la mejor Celes
El plan Free es bastante amplio
@buffer
Your start.page link can redirect to your new page, so the links in your bios keep working. Thank you for building with Start Page. 💙
🔗 Every option is highlighted in Brandon's full post:
buff.ly/bAuXRHV
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From today, new Start Pages can't be created. By November 30, a migration tool will let you download your page or move it to Lnk.bio. From February 2, 2027, pages that haven't moved will start coming down.
Buffer retweeted
This is super exciting! I've already been able to add a post to my @buffer queue using what's on screen, then follow up by adding another post to turn it into a thread.
Big news for our developers! We are shipping a developer preview that dramatically expands the capabilities of all apps to integrate into Siri. So excited to see what you folks do with this.
developer.apple.com/news/?id…
New in Buffer since September 👇
• Schedule Substack Notes on web and iOS
• Combine photos and multiple videos in one post for Instagram, Threads, and X
• Add music, collaborators, and Trial Reels to Instagram posts
• See and reply to Instagram, LinkedIn, and X mentions in one place
• Real-time collaboration with your team or clients
• Insights with your full history, growth benchmarks, takeaways, and a mobile tab
• A new image editor with GIF and HEIC support, plus a refreshed Chrome extension
Submissions close November 13 at 11:59 PM PT, and there's a Build-in-Public Award if you share your build along the way.
If an idea has been sitting in the back of your mind, this could be your November Startup Sprint. 🔗 buffer.com/api/commit?utm_so…
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