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Business of Software

@bosconference

Helping you build great products and companies. Online connections with offline success.

 Raleigh, NC
businessofsoftware.org
Joined May 2010
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It cost about $1 million. It returned 15 times. Pierre Chamberland on making his team Netgovern shareholders.
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Reporting, legal fees and related costs came to about $1 million. When Netgovern sold for $30 million, half went to employees. Pierre calls it a 15 times return.
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His advice from BoS USA 2025 is that it takes three to five years, and the hardest part is staying consistent. His full talk: businessofsoftware.org/talks…

Pierre Chamberland: Just Make Everyone a Shareholder – Business of Software

Pierre Chamberland made 90% of Netgovern’s staff shareholders and sold for $30M. Hear the grant formula, the costs and what went wrong. BoS USA 2025.

businessofsoftware.org
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"People aren't using the app because they like the app or they like you. They're doing it because they like themselves." Kathy Sierra, BoS USA 2012.
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Full talk: businessofsoftware.org/talks…

Building the minimum Badass User | Kathy Sierra | BoS 2012

Kathy gives some of the smartest advice anyone has given about how to approach software development.

businessofsoftware.org
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"Nobody actually wants artificial intelligence. They just want intelligence." Carl Ryden, BoS EU 2018. Build Iron Man suits, not Terminators.
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Full talk: businessofsoftware.org/talks…

Carl Ryden: Building Iron Man Suits, Not Terminators – Business of Software

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time.

businessofsoftware.org
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A CRM company hired a rep who could get a meeting at Goldman Sachs. He demoed one feature and the head of investment banking came back with three VPs. Enterprise CRM, or just a CRM for investment banks? Build Your ICP and Prospecting System starts 3 Nov.
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Workshop details: businessofsoftware.org/event…
Build Your ICP and Prospecting System | BoS OS Workshop

Build Your ICP and Prospecting System | BoS OS Workshop

You'll leave with a clearer picture of your ICP than you've ever had, and a working system, built into your day-to-day, that finds prospects and the specific route in to reach each one.

businessofsoftware.org
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Hearing it a few times doesn't make it a must-have.
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Des Traynor calls it frequency bias. Hear a request frequently and recently and it feels like everyone is asking. Des nearly told his team to build live chat after hearing one person talk about it. Then he stopped.
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Product strategy is mostly about saying no. See the seven questions Des asks before you say yes: businessofsoftware.org/2026/…
The Lie Every Product Team Tells Itself – Business of Software

The Lie Every Product Team Tells Itself – Business of Software

Good product strategy means saying no. Des Traynor on the 1,000 noes behind every yes, and the feature excuses every team should turn down.

businessofsoftware.org
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Good customer conversations get lost in notes nobody reads. Build Your Customer Signal System starts Tue 3 Nov, 4pm UK. In week two you run it on one of your own conversations. You approve every signal before it is written. 12 founders.
A customer call in chat bubbles. The customer says onboarding took three weeks to finish. A month later the question is what customers told us again. Headline: Where did it go? Build Your Customer Signal System starts Tue 3 Nov, 4pm UK.

ALT A customer call in chat bubbles. The customer says onboarding took three weeks to finish. A month later the question is what customers told us again. Headline: Where did it go? Build Your Customer Signal System starts Tue 3 Nov, 4pm UK.

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Details and registration businessofsoftware.org/event…
Build Your Customer Signal System | BoS OS Workshop

Build Your Customer Signal System | BoS OS Workshop

You leave with a better understanding of what your customers are thinking: clear, prioritized ideas about how to serve them better.

businessofsoftware.org
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Your ICP sounds precise in a meeting. It evaporates when you try to use it. The search on the card is a scene we hear a lot. Build Your ICP and Prospecting System starts Tue 3 Nov, 11am UK. Four weekly sessions, 12 founders.
A search box on a Monday morning with a description of an ideal customer typed in, showing 40,000 results and two example rows. Headline: Now who do you call? Build Your ICP and Prospecting System starts Tue 3 Nov, 11am UK.

ALT A search box on a Monday morning with a description of an ideal customer typed in, showing 40,000 results and two example rows. Headline: Now who do you call? Build Your ICP and Prospecting System starts Tue 3 Nov, 11am UK.

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Details and registration businessofsoftware.org/event…
Build Your ICP and Prospecting System | BoS OS Workshop

Build Your ICP and Prospecting System | BoS OS Workshop

You'll leave with a clearer picture of your ICP than you've ever had, and a working system, built into your day-to-day, that finds prospects and the specific route in to reach each one.

businessofsoftware.org
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You have agents running. You do not have a system around them. Build Your AI Company Operating System starts Wed 28 Oct, 11am UK. Two running missions by week four. 12 places.
Three agent messages that contradict each other: a pricing agent raised prices 10 percent, an email agent sent everyone 20 percent off, a support agent quoted the old price. Headline: Who connects them? Build Your AI Company Operating System starts Wed 28 Oct, 11am UK.

ALT Three agent messages that contradict each other: a pricing agent raised prices 10 percent, an email agent sent everyone 20 percent off, a support agent quoted the old price. Headline: Who connects them? Build Your AI Company Operating System starts Wed 28 Oct, 11am UK.

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Details and registration businessofsoftware.org/event…
Build Your AI Company Operating System | BoS Workshop

Build Your AI Company Operating System | BoS Workshop

A four-week live workshop for software founders. Build your AI company operating system with a cohort of 12. Starting 28 Oct 2026.

businessofsoftware.org
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Making employees shareholders cost Netgovern about $1 million and returned 15 times, by founder Pierre Chamberland's count.
Cover slide: Making employees shareholders cost $1 million and returned 15 times. Pierre Chamberland, Just Make Everyone a Shareholder.

ALT Cover slide: Making employees shareholders cost $1 million and returned 15 times. Pierre Chamberland, Just Make Everyone a Shareholder.

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Pierre asked the people he worked with whether Netgovern would have made it without the programme. They all said no. Half of the $30 million sale went to employees.
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Pierre's talk from BoS USA 2025, with transcript and slides: businessofsoftware.org/talks…

Pierre Chamberland: Just Make Everyone a Shareholder – Business of Software

Pierre Chamberland made 90% of Netgovern’s staff shareholders and sold for $30M. Hear the grant formula, the costs and what went wrong. BoS USA 2025.

businessofsoftware.org
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