The independent publisher narrating the global discussion on branding and culture. #branding #marketing #contentstrategy
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Joined January 2011
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#ThinkEditorial
Verbal Director William Rauscher joins @brandingmag's @FlaviaBarbat on the Think Editorial podcast to reveal how language shapes culture, sparks loyalty, and gives brands real staying power.
🎧 Listen to the episode: podcasts.apple.com/ie/podcas…
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Influence is fleeting but #thoughtleadership is built to last. It’s time to stop chasing likes and start changing minds—build authority, inspire others, and shape the future.
Unlearn how to follow and begin to lead: bit.ly/3FRvzK4
#PersonalBrand #BuildYourLegacy
In brand sponsorship, "businesses and brand leaders should ask not 'What can we gain commercially from this partnership?' but 'In what new and meaningful ways can we engage communities to defend, signal, and highlight our brand attributes?'" – @thompsongidyon, brand strategist
And there's an entire matrix framework for measuring the halo effect of a brand sponsorship, too. Check it out and put it to work: bit.ly/41MaqcR
#brandstrategy #brandsponsorship #brandcollab
You might know what a good "nudge" means, but have you ever heard of a "sludge"? It's an emotional barrier that slows or derails a customer's purchase decision.
Learn about the 2 biggest ones: bit.ly/3PGG3O8
@AlphaDiver_Team #ConsumerBehavior #BehavioralScience
Should you be building your brand from the inside out? Tapping into your team’s ideas can shape stronger, more authentic brands. Here’s how to do it: bit.ly/4g5Cc87 #BrandBuilding #EmployeeEngagement #CorporateCulture
Are there physical barriers preventing consumers from purchasing your product? Read @HunterThurman’s latest insights into why some brands are “hard to buy”. bit.ly/3YLAFx5
#BrandStrategy #CX #MarketingTips
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Did Apple’s #ThinkDifferent campaign fuel the company’s growth, or was it the products themselves? @adoseofjohn takes a deep dive into Apple’s most famous advertising campaign. bit.ly/3AtHcVf
#Apple #BrandGrowth #MarketingStrategy
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89% of marketers claim brand awareness is their top goal, but what are the most common mistakes people make with brand awareness and how can you avoid them?
bit.ly/4fdORWd
#BrandAwareness #MarketingStrategy
Social this, social that... Is "social" the most misunderstood word in marketing?
It's fascinating how social factors can have such a significant impact on customer decisions—even more than price.
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In his latest article, Hunter Thurman explores several of these social dynamics influencing our shopping habits:
Understand how these might be affecting your own marketing by reading more here: bit.ly/4dHZi3J
#Neuroscience #Neuromarketing #ConsumerBehavior
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When our former managing editor, @noahclekas, writes an article, everyone pays attention.
His topic of choice? How it feels like anyone can become a "thought leader" these days: bit.ly/4c2SlJg
#thoughtleadership #branding
It's time we acknowledged the true economic potential of the brand.
Read this piece by @Ianh1975: bit.ly/4f3VpYn
#Branding #EconomicGrowth #CustomerLoyalty
Brand storytelling revolves around establishing an emotional connection with your audience. Meanwhile, establishing your thought leadership by blending emotion with expertise elevates your brand’s impact.
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It’s no surprise that renowned brands such as @Adidas, @Nike, @Patagonia, and On have been combining these elements throughout their strategies to better engage authentically with their audiences.
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Right there with you
Woke up to the following comment tag: "Flavia, you and @brandingmag are my greatest sources of inspiration and knowledge. I am very grateful for everything I learn from you!"
It's a good day to keep pursuing ☀️
#ThinkEditorial
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Our editor-in-chief @FlaviaBarbat recently began divulging not only how she thinks but how she perceives & consults on #brandcommunications in a series entitled "Think Editorial". Sign up here to get her #strategy & mindset delivered to your inbox first: bit.ly/42ODFuh
Follow our editor-in-chief to learn how #communications and #marketing folks can "think editorial", similar to how publishers like us do. Spoiler alert: It's not your average #contentmarketing.
Tell more to sell more.
You CAN make promotional content—a case study, or any product/service marketing for that matter—more impactful. It's about the mindset in which you create it. With a strategic source of truth driving it. That's the editorial way. #editorialmarketing
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Studies found that one in five workers have turned down a job because of the brand's ESG credentials. So, what do employee-led #ESG strategies look like? Read on to find out: bit.ly/3SmxQzm @theteam
Myth bust #3: The experience matters way before the experience happens
"When someone approaches a retail shelf, a litany of subconscious considerations race through the deep recesses of cognitive processing."
Brand Strategy Spoilers by @AlphaDiver_Team: bit.ly/4bcbqJW
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From the beginning, #branding has been about forging relationships and emotions.
#brandlove #branding #marketing #emotionalconnection #brandloyalty
Myth bust #2: The most time-pressed shoppers don’t look for more time, they look for more CONTROL over time.
"Shoppers who are the most concerned with time pressure actually avoid methods like delivery."
New article by Hunter Thurman @AlphaDiver_Team: bit.ly/3HtKRSV
By actively seeking opportunities to get ideas out fast and offer alternative ways of responding to customer needs, we can break free of tradition and adopt a brand founder mindset that inspires creativity.
That’s how you unlock your inner entrepreneur. bit.ly/3UcDmak
