Brandon Riney (@BRatPARKS) profile picture

Research Analyst at Parks Associates

Joined October 2019
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New #securitydealer research from @ParksAssociates shows #smarthome devices are adding cost and complexity in the #homesecurity industry, where 62% of all dealers report that smart home devices increase their support costs: bit.ly/2Hb3wDN #SecurityNext
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Almost 1/3 of US broadband households now use ad-based #OTT services, up from 24% in 2018. This is likely to increase with the upcoming launch of @peacockTV, among others. Learn more about consumer adoption habits in @ParksAssociates’ new 360 Deep Dive: bit.ly/30u970Y
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Very excited to announce @Google as a #CONNSummit20 speaker! Join us on Jan 7 for insights on #homesecurity disruption and the rise of #DIY: bit.ly/CONNCES2020 #CES2020
#OTT services started as a la carte options. Consumers may face fatigue in the overwhelming amount of choices in the space. Partnerships and #bundles create enticing value propositions that serve as a simpler way to access more content. Thoughts from @STARZ at #FutureVideo19
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.@SteveAtParks leads the discussion with panelists @STARZ @mammothmedia @NAGRAKUDELSKI @Crunchyroll on partnerships and aggregation in the new world of #video at #FutureVideo19
Very own @BrettsView highlights some of @ParksAssociates data to discuss the future of video in OTT, pay-TV, and digital media during a keynote at #FutureVideo19
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There are unique ways to substantiate customer attention, such as #partnerships that create a mutual goal and enable an opportunity to engage consumers in a new way beneficial to both parties. Insights from @redbox at #FutureVideo19
Depending on the engagement platform, different formats of distribution have a greater impact on consumer engagement. Insights from @trailerparkinc at #FutureVideo19
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Customer #engagement has been a hot topic at #FutureVideo19. Panelists @redbox @FiteTV @trailerparkinc @OUTtv discuss with @SteveAtParks the sales, marketing, and social media tactics for engaging consumers in video services
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Data is important for creating personalized experiences - with upcoming #CCPA kicking it next month, companies will have to be much more transparent with how they use consumer #data. Thoughts from @samba_tv at #FutureVideo19
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Not only does #data need to address the frequency of #ads in a service, but also the frequency of ads shown in a single household. Insights from @conviva #FutureVideo19
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Panelists @conviva @Kaltura @OracleDataCloud @IBMWatsonMedia @samba_tv and @BrettsView create a little photographic #data (selfie) before they discuss the changing role of data for video services #FutureVideo19
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Where is the line drawn for #platform & #device support? It is a volume play - the margin produced from the volume of users on those devices has to exceed the cost to implement and manage a service on that device. Thoughts from @netflix at #FutureVideo19
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.@BrettsView chats with VP of Device Partnerships Rob Caruso @netflix to discuss the challenging role of long term customer #engagement in a constantly enhancing industry of CE devices #FutureVideo19
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Thoughts from #FutureVideo19: Consumers may want a unified interface, but some interfaces are unique to services and part of the #UX; would unification strip away part of that experience?
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A unified #interface serves as the foundation for a seamless video experience, where voice search and control follow and work better as a result. Insight from @UEIcorporate at #FutureVideo19
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.@JenniferMKent leads the discussion on the impact CE #devices and #platforms have on the video experience with @ActiveVideo @CaavoInc @UEIcorporate @Fandango at #FutureVideo19
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Day 2 of #FutureVideo19 begins! Today’s discussions will revolve around connecting with viewers through #data, #devices, and niche #content
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While original content is important, a large percentage of consumers enjoy legacy and catalogued content. @Variety Andy and @PlutoTV CEO Tom Ryan discuss Pluto TV’s journey to become the top free online linear service at #FutureVideo19
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