CARMA

AI is advancing rapidly. But the global conversation around it is becoming more complex. From growing concerns about safety and human control to shifting expectations of AI leaders, CARMA's latest Perceptions of AI research reveals a changing reputational landscape. Join CARMA's experts for Perceptions of AI 3: Hype, Hope or Harm? as we explore what's shaping the global AI conversation and what it means for communicators and business leaders. Choose the session that works for you: 📅 18 November | 3 PM GMT | English Jennifer Sanchis and Vera Santos 📅 24 November | 3 PM AST | Arabic Ahmed Dahduli, Osamah Alqusayer and Mohammed Al Shawwa 📅 25 November | 11 AM GST | English Maria Talakina Register now: bit.ly/4BDsipV

We're bringing our US–Iran Media Insights series to London. On 18 November, CARMA will host the fourth session in the series: an exclusive, in-person roundtable at the Institute of Directors, bringing together senior marketing and communications leaders to explore how the US–Iran war is shaping global media narratives and what this means for organisations and their communications strategies. With the conflict continuing to dominate global media headlines, how can organisations manage reputation, understand stakeholder perceptions, anticipate emerging risks and navigate an increasingly complex global information environment? Drawing on CARMA's latest research across mainstream and social media, Mazen Nahawi, CARMA CEO, will examine the narratives, emerging themes and influential voices shaping global perceptions of the conflict. Join us in London for an opportunity to exchange perspectives with fellow senior leaders on the communications challenges arising from the conflict. 📅 Wednesday 18 November 2026 🕗 08:00 – 11:00 AM GMT 📍 Spears Room, Institute of Directors, 116 Pall Mall, London Save your seat: share.hsforms.com/1wAuutpuaR… #MediaIntelligence #CorporateCommunications #PublicRelations

Which Madani policies are winning the narrative, and where is the story getting lost? On 4 November in Putrajaya, we shared the first look at The Putrajaya Pulse 2026, CARMA’s media perception report on the Malaysian Government. Jeremiah Rodrigues and Zafirah Zamri walked our guests through the analysis of 10,000+ news articles and 10,000+ social posts from June to September 2026. A glimpse of what we covered: - Technology and digital economy policies earned the most positive coverage - Politics and elections drove more conversation on social media than in the news Thank you to everyone who joined us, and for the thoughtful questions and conversations. We can’t wait to share the full report with you. Stay tuned! In the meantime, our reputation research moves to Singapore. Join us on 11 November, 11:00-11:40am to uncover CARMA’s Singapore Reputation Report 2026, with Pearl Ong and Mae Chong. Register here: share.hsforms.com/1iTfbsjYRS… #PolicyCommunication #GovComms #MediaIntelligence #Malaysia #PutrajayaPulse

Reputation is shaped by more than headlines. We're pleased to see Saudi Arabia's General Authority for Media Regulation highlighting findings from the sixth edition of CARMA's Saudi Arabia Reputation Report. One finding worth highlighting: 61% of international audiences cite personal experience as a factor shaping their perception of Saudi Arabia, while 45% point to news coverage. It's an important reminder that media visibility is only one part of the reputation equation. For communications professionals, the real value lies in understanding not just how much attention a country receives, but what influences people's perceptions and how those perceptions evolve. Thank you to the General Authority for Media Regulation for bringing these findings into the conversation.

Your communications are reaching audiences. How do you know they are making an impact? Communications professionals across the GCC are invited to join CARMA for our Market Research Workshop series. Each session shows how to connect media performance with stakeholder perceptions and demonstrate the value of PR. Pick your city and swipe for more details. 📍 Dubai, Abu Dhabi, Doha, Muscat 💻 Riyadh (online) Seats are limited, register here: hubs.li/Q04Cz50z0

You’re invited: 10.11 in Milan. Is excitement around AI giving way to growing concern? Our latest analysis of how AI narratives shifted in Q3 2026 suggests the conversation is changing fast. Join Jennifer Sanchis, Insights & Consulting Director at CARMA, for an exclusive Perceptions of AI breakfast briefing. We’ll cover: 01 Why fear and concern are overtaking excitement in global AI coverage 02 The voices, organisations and industries shaping the AI debate 03 What the shift means for communications and corporate affairs 📍 Duo Milan Porta Nuova, Via Gerolamo Cardano 1, 20124 Milano 🗓 Tuesday 10 November 2026 🕣 8:30 to 10:30 am Places are limited. Reserve yours: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #CorporateAffairs #Communications #Milan #CARMA

Your report says 2,000 mentions. Your CEO asks: “So what did that do for our reputation?” CARMA is running free, hands-on Market Research Workshops this November. 📍 Dubai 3 · Abu Dhabi 5 · Riyadh 11 (online) · Doha 18 · Muscat 23 Most comms teams can count. Few can prove. In one session you’ll learn how to connect market research with PR measurement to demonstrate reputation impact: → Set objectives tied to business goals → Choose research that proves reputation impact → Get the evidence you need on a realistic budget 🗣 English in the UAE and Doha, Arabic in Riyadh and Muscat 🎟 Free, registration required: hubs.li/Q04Cz50z0 Tag the person on your team who needs to be in the room. 👇 #PRMeasurement

Save the date: 03.11 AI narratives shifted significantly in Q3 2026. What changed, what’s driving it, and what does it mean for communicators? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for an in-person Perceptions of AI breakfast briefing in London. We’ll unpack how the conversation around AI moved last quarter and what it means for your strategy going into 2027. 📍 The Ellisse by Spacemade, 10 St Bride Street, London EC4A 4AD 🗓 Tuesday 3 November 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #London #CARMA

Is the excitement turning to concern? AI has dominated headlines with promises of transformation. But as the conversation matures, scepticism is creeping in. How is sentiment really shifting, and what does it mean for the way your brand talks about AI? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for a Perceptions of AI breakfast briefing in Milan, where she’ll share what the data reveals and how communicators can stay ahead of the shift. 📍 Duo Milan Porta Nuova, Via Gerolamo Cardano 1, 20124 Milan 🗓 Tuesday 10 November 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #Milan #CARMA

Mind the gap AI promises to transform how we work, communicate and make decisions. But public concern is growing just as fast. So where does that leave your brand, your messaging and your reputation? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for a breakfast briefing on Perceptions of AI, exploring the gap between AI’s promise and public concern, and what communicators need to do about it. 📍 The Ellisse by Spacemade, 10 St Bride Street, London EC4A 4AD 🗓 Tuesday 3 November 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #London #CARMA

Join us for Perceptions of AI breakfast briefings ☕ How are the media, the public and decision-makers really talking about AI, and what does it mean for your communications strategy? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for an early-morning briefing on how perceptions of AI are shaping the conversation. 📍 London | Tue 3 Nov The Ellisse by Spacemade, 10 St Bride Street, EC4A 4AD 📍 Milan | Tue 10 Nov Duo Milan Porta Nuova, Via Gerolamo Cardano 1, 20124 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #CARMA

Stop counting. Start proving. Coverage volumes and impressions show activity. They don’t show whether your reputation actually moved. Join us for an in-person workshop on how to connect market research with PR measurement to demonstrate reputation impact. We’ll look at how to link what audiences think with what your communications are doing, so you can show the value of PR in terms leadership cares about. 📍 Coming to five cities across the region: 3 Nov | Dubai 5 Nov | Abu Dhabi 11 Nov | Riyadh 18 Nov | Doha 23 Nov | Muscat Places are limited. Register now: hubs.li/Q04BRNjX0 #CARMA #PRMeasurement #Reputation #MarketResearch #Communications #MENA #GCC

Last month, we brought communications leaders together in Geneva for a conversation that’s quickly moving up every comms agenda: how AI is changing the way organisations are seen. AI has moved from a productivity tool to strategic infrastructure. It increasingly shapes what audiences learn about a brand before they ever read a headline or visit a website. For PR and comms teams, that changes what reputation management means and what needs to be measured. Thank you to everyone who joined us and to Orla Graham for leading such a thoughtful session. Next we have London workshop on 3rd November and Milan on 10th November. Download the report: hubs.li/Q04BG_jZ0 See our upcoming events : hubs.li/Q04BG_rc0 #CARMA #PerceptionsOfAI #Communications #PR #AI #Geneva

Follow the 25th WPC Energy Congress beyond the headlines. CARMA will be tracking the media coverage around the congress. Subscribe to get: 🔸 Live data: access to CARMA’s live media dashboard throughout the congress, so you can follow the coverage, the themes and the voices shaping the energy conversation. 🔸 Post-event analysis: be among the first to receive our full report and key takeaways once the congress closes. See what’s being said in real time, and understand what it means after. Subscribe for access: hubs.li/Q04B25mT0 #WPCEnergyCongress #Energy #MediaIntelligence #MediaAnalysis #CARMA

12.1M social posts. 515K articles. One country’s reputation, decoded. 🇶🇦 Maria Talakina, CARMA’s Insights Director, explains what the data says about how the world sees Qatar, from energy to the World Cup to tourism. 📥 Download the Qatar Reputation Report: hubs.li/Q04z-R7J0 #Qatar #NationalReputation #CARMA

What does AI say about your organisation? PR leaders are hearing this question more and more, often right after the CEO has asked AI and didn’t like the answer. A few prompts and some screenshots won’t give you a proper picture. In our latest article, Chip Griffin, CARMA’s Chief Strategy Officer and a specialist in PR and communications, explains how CARMA answers this new question with two products that work together: 🔹 AI Visibility, available inside CARMA Insight platform, tracks how you appear in AI answers across ChatGPT, Claude, Gemini, Perplexity, Grok and Mistral, in the markets that matter to you. 🔹 LLM Perception is an analyst-led engagement in which our CARMA experts dig into. They look at what those results mean for your reputation and what to do about them. The dashboard shows visibility, share of voice, average rank, the sources AI cites and the answers themselves, all in line with AMEC’s GEO Principles. That gives you a clear picture to take to leadership, not a pile of screenshots. Read the full article: hubs.li/Q04z-rMB0 Speak to a CARMA team member: carma.com/contact-us/ #AIVisibility #LLMPerception #Reputation #PR #Communications #MediaIntelligence #CARMA

“If we want a modern economy, a modern workforce and AI-enabled industries, we need compute. And if we’re going to have compute, we need electricity.” Scepticism about AI’s energy demands is coming through strongly in traditional and social media, both across the region and in Europe. So how should organisations respond? In CARMA’s global webinar series, From Megawatts to Message, Daniel Azaria, Communications Manager at European Energy, tells Paige Lingwood why now is the time to make a case. 📄Download the report: hubs.li/Q04z-98J0 🎥 Watch the global webinar recordings: hubs.li/Q04z-9d80 #AI #Energy #DataCentres #Reputation #MediaIntelligence #CARMA #EnergyCommunications #AIInfrastructure #AIEnergy

The 25th WPC Energy Congress is happening in Riyadh now. Want to know what the media is saying about it? Subscribe to CARMA’s live dashboard and get: - The key themes and topics driving coverage - The organisations and spokespeople getting the most attention - The influencers shaping the conversation - Sector analysis and sponsor coverage - Coverage trends, updated throughout the congress Subscribe now: hubs.li/Q04z-62j0 #WPCEnergyCongress #EnergyTransition #MediaIntelligence #CARMA

72.2% of autonomous driving coverage is positive. So where does the doubt come from? Part 4 of our Driving Change report looks at media perception, based on 30,528 media and social items. A few findings: 1. The doubt isn't about autonomy. 37% of negative narratives are "hype versus reality": whether claims match reality. 2.Same technology, different conversations. Coverage is 85.9% positive in the UAE and 56.8% in Canada. 3.Trust is built slowly and lost quickly. Independent testing has a net trust effect of +91.8. Past incidents, −87.0. What this means for communicators: one core story, different proof. Prove the claim, make responsibility visible, and localise the evidence. Download the report: hubs.li/Q04zkTc40 #DrivingChange #AutonomousVehicles #Automotive #MediaIntelligence #Communications