The compression of the commerce funnel is pushing advertisers to take a closer look at their measurement stacks. Partner insights from Circana. buff.ly/yJZ3jJh

The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover. buff.ly/4hODMSJ

The future of verification is intelligence that improves the decision before money is spent, not a receipt for what happened afterward. Partner insights from Peer39. buff.ly/DI9CDYG

U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow. buff.ly/dvqZTP7

Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social. buff.ly/7wRYgMf

Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app. buff.ly/ffl6UFY

CNN International is still chasing its first agent-sold dollar by Q1. buff.ly/owRISQn

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon. buff.ly/nqTW6Gx

Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […] buff.ly/WZacODu

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […] buff.ly/kOfpndT

Marketers cannot prevent consolidation in the ad industry, but they can keep it from becoming an infrastructure crisis. Partner insights from Eyeota, a Dun & Bradstreet company. buff.ly/OgpjxWc

Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October. buff.ly/1nAwJXP

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments. buff.ly/ezYpiGD

Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era. buff.ly/g6BjY2I

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. buff.ly/D15Bzhe

Prebid wants to change one of the key fundamentals of ad tech. buff.ly/VqqsJjz

As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. buff.ly/lqpCDHU

Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. buff.ly/QBAJ6VQ

A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. buff.ly/09GkzL9

As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans. buff.ly/E6wDp1V