📖 Author of Building a StoryBrand 💬 Helping businesses clarify their message 👉Dad | Founder of StoryBrand 🚨 FREE Guide
Nashville, TN
Joined March 2008
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🎉 You've been asking for this...
Introducing the StoryBrand Your Business Field Guide!
Building a StoryBrand has sold more than a million copies. I still meet people at conferences who can recite their BrandScript from memory.
But here's what's bothered me for the better part of a decade.
People would do the work and clarify their message. Then they went back to the office, and nothing happened. The clarity sat in a document, and the website never changed.
Knowing what to say and knowing what to build are two different problems. I only ever solved the first one. This book solves the second.
This book is designed to help you put the principles into action, clarify your message, connect with more customers, and ultimately grow your business.
If you preorder before November 11th, you'll get TWO bonuses:
1️⃣ The first section of the book, delivered today!
2️⃣ A free seat at the 4 Rules of Messaging live training ($99 value!)
storybrand.com/storybrand-yo…
🚨Join me for the VIP Platinum event at my home in Nashville during StoryBrand Your Business Live event December 1-2nd. 🚨
storybrand.com/live?utm_medi…
One of my favorite things we do every year is bring our StoryBrand Guides together.
We spent a few days last week learning from incredible speakers, sharing meals, listening to some amazing songwriters, and working on our businesses together.
But my favorite part is always the people.
We've built an incredible community of entrepreneurs who are helping businesses clarify their messages, grow their companies, and make a real difference in the world. Getting everyone in the same room reminds me why we started StoryBrand in the first place.
If you were at the 2026 StoryBrand Guide Retreat, what was your favorite moment? Drop it in the comments. 👇
Do you want running social media for your business to be just a little bit easier?
Tomorrow starts the StoryBrand Your Socials Bootcamp. You don't want to miss this if you're ready to grow.
Click here: storybrand.com/storybrand-yo…
This is the 🔑 to having a successful social media channel…
If you want to learn my strategies, comment BOOTCAMP and I’ll send you the info for my 4-week live trainings with myself and Kate Rapier the head of social media at StoryBrand.
Every single business owner needs to jump on this.
Click here are reserve your spot: storybrand.com/storybrand-yo…
Defending yourself feels productive, but doing the work actually is.
Do the work and let the results do the talking.
Ever wondered how my sweater collection seems to be endless?
Here's a peek behind the curtain.
What would people say you spend too much money on?
Donald Miller retweeted
If customers can't explain what you do, you're losing sales every day.
Sometimes, you're too close to your business to explain what you do in a way that makes sense to your ideal customer.
Lee LeFever calls this the "curse of knowledge."
What to grow your business faster?
Say Less.
It feels counterproductive, but the less you say, the more they will understand what problem you are solving for them.
Real leadership creates safety.
Disagreement isn't disrespect, it's depth.
The best leaders invite it in.
What's your team culture? It's never too late to change.
Fathers of daughters: You are the first man she loves. You will set the bar for what she expects from a man. You will define what masculine strength is about (provision and protection), and you are teaching her what God’s unconditional love feels like. You are actively resolving a thousand problems she never has to have because she had a good dad. You are important, and I am cheering you on.
#personaldevelopment #fatherhood
Time for a self-audit. Head to your website and answer these 4 questions.
Come back and tell me how you did. ⬇️⬇️
#messagingexpert #messagingcoach #messaging
What an incredible time in NYC with my Mastermind.
These sessions are incredible because I get to meet with these incredible business owners, authors, and leaders in their industries for intense trainings. However, we also know how to have a lot of fun.
Great dinners, cocktails, and Broadway shows rounded out a fantastic week.
Want to join my Mastermind? Click here: storybrandmastermind.com
You don’t always need a bigger marketing budget. You need a clearer message.
When people immediately understand what you do, they’re more likely to become customers. That’s how you grow WITHOUT simply spending more to get noticed.
Don’t spend your days giving the best to your work only to come home grouchy and avoidant.
The people who know you best should get the best of you.
#personalgrowth #personaldevelopment #growthjourney
If your marketing isn't converting into sales, it's likely because of bad messaging.
If your messaging is confusing, takes time to understand, or is clever but not clear... your audience will find somewhere else to spend their money.
That is why I developed the 4 Rules of Messaging. These are easy-to-follow rules that give your messaging (website, elevator pitch, flyers, etc.) the framework it needs to convert into sales.
Follow this link to reserve your seat for my live 4 Rules Webinar on October 21st:
storybrand.com/4-rules-of-me…
Donald Miller retweeted
If your customer can't repeat your message, you just lost your best salesperson.
Make your message repeatable, and watch your word-of-mouth marketing grow.
This or that: Autumn Edition 🍂 🍎
Some of these choices were much harder than others!
Which of my autumn choices do you agree with?
#thisorthat #gettoknowme #donaldmiller
