A mix of #socialmedia and marketing. Addicted to mobile gardening. #FemaleFounder of @BranchBramble. Adjunct Professor @FordhamGSB.
Brooklyn, NY
Joined April 2009
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I'm not here at the moment. But you can find me on
LinkedIn: linkedin.com/in/emilylyman/
I sat down with @SharkeyAZ for the Rebrand Podcast to chat about how Patagonia uses empathy-based marketing to understand the core values of its consumers and connect with customers on a deeper emotional level.
Listen here: bit.ly/3ra8FXm
One of the most fun interviews I've done! Thanks to Benjamin Shapiro for having me on the MarTech podcast. We chatted about lifestyle brands, empathetic marketing, and a few other things.
Listen here --> bit.ly/3DVf6QJ
If you only listen to one podcast this week make it the MarTech podcast. @emilylyman joins to talk:
- Marketing of lifestyles brands vs commodity brands
- How marketing has evolved with transactional brands
- Benefits of empathetic marketing
bit.ly/3DVf6QJ
Productivity is more than the hustle. I often remind myself that it should include everything we do in our lives that enables us to show up for ourselves, family, friends, colleagues.
- Rest and self-care
- Quality time spent building deep connections
- Pursuing passion projects
I asked ChatGPT to tell me what chickens and marketers had in common. I share the below in a thread for your entertainment. This is verbatim.
We often draw inspiration from unexpected sources. Let's talk about chickens and how they embody the qualities of a successful marketer.
So, the next time you see a chicken, take a moment to reflect on the remarkable traits they possess. Aspiring marketers can draw inspiration from these feathered creatures and apply their resilience, vision, adaptability, networking skills, innovation, and focus to thrive.
I wrote a piece for @RTouchPoints about how empathetic marketing is inherently about conversions.
✅ Four key tenants of empathetic marketing
✅ Core emotional motivators
✅ How to evaluate your marketing
I'd love to know what you think! Read it here: bit.ly/45cakdr
How to Convert Customers with Empathetic Marketing
bit.ly/3O8Oq3D
Had a blast talking about empathetic marketing with Andy Splichal on the Make Each Click Count Podcast. Give it a listen: bit.ly/3q2WriG
Empathetic marketing is the key to connection & conversion. Andy Splichal of Make Each Click Count Podcast sat down with our CEO @emilylyman to discuss the power of emotions in influencing consumer behavior.
Listen & Watch here: bit.ly/3q2WriG
Last week I flew out to San Francisco to speak @DigiMarCon. It was a delight to meet so many amazing marketers and to share Branch & Bramble's framework on empathy-based marketing.
#DigiMarConSV
Pinterest proves time and again that they are a platform worth the effort. With the looming death of cookies, Pinterest's first-party data & intent signals will be crucial to marketing strategies.
Read the @adage article: adage.com/article/digital-ma…
Getting ready for my keynote session @DigiMarCon:
🌟 Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert 🌟
@BranchBramble teaches brands how to employ empathetic marketing and I cannot wait to bring this thinking to the stage.
There are new faces here so I thought I'd share a little-known fact. My husband & I recently purchased an inn. We also inherited 2 roosters. We don't know a damn thing about chickens.
So now my to-do list has “Vaseline the roosters” right next to “prep for podcast interview.”
If you're a book publisher and looking for ways to leverage influencer marketing, tune in to my conversation with the @ibpa!
Listen here: buff.ly/3oBYDgc
One helpful social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? In this new episode of Inside Independent Publishing, Christopher Locke and Emily Lyman discuss all things influencers!
Listen here: buff.ly/3oBYDgc
