Jackie Sunderland Bardsley (@JackieAS01) header
Jackie Sunderland Bardsley (@JackieAS01) profile picture

Ad Tech nerd, film and TV buff, passionate resident of the great Jersey City. My bad hot takes are sadly my own and not my company’s.

Jersey City, NJ
Joined September 2009
Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)Photo by Jackie Sunderland Bardsley (@JackieAS01)
Where’s my Pats tweet @JohnExley? Bad juju. Your coach is focused, let’s go!
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Ouch. "This is a business no one cares about." I'm in pain. nytimes.com/2026/09/02/techn…
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My latest pet peeve is that AI note taking makes it impossible to speak freely in meetings. I get that you can turn it off but ughhhhhh
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Relevant to today’s ad tech twitter discourse!! It’s like I have ESPN or something.
I find about 90% of the sh*t people post on LinkedIn to be so insufferable, I can't even read it. But ad tech Twitter is pure gold. Love ya, ad tech Twitter. Don't ever change.
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Sentiment still stands. #cannes
Time to embark on my annual crusade to move Cannes Lions to Secaucus, NJ. I have rented a 2 person canoe and purchased a few bottles of $15 rose. DM me for a meeting! I will paddle to you and we can strategize about cookie deprecation for the 5th year in a row.
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At the risk of jeopardizing my entire career (nbd lol): I don’t get the Publicis/LiveRamp thing. AI is going to render the signals and tactics LiveRamp uses for targeting and identity entirely useless and unnecessary.
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This is what ad tech has done to me: I am in Vail skiing for New Years and I keep spelling the word ‘mountain’ MNTN.
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I’m gonna ask a dumb question and considering I have about 12 followers, I am wondering if anyone will care to answer: But is the CTV space still mostly reliant on IP based conversion tracking? In local it would be so easy to look at more.
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My hot take on what’s going on with ad tech and the open web right now is that this is what happens when you get so far up your own ass that you forget what your customers are trying to achieve.
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👏👏👏
Ad Ops is an incredibly hard and demanding job. Shout out to all my fellow Ad Ops professionals. I see you, I appreciate you, keep grinding. Happy Friday.
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Lots of people in my personal and professional life getting a kick out of the fact that ChatGPT and I call each other, "Pal."
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Hey @Uber I seem to have fallen into some kind of test bracket where you’re trying to see if people will tip more if you don’t show them the price of their ride. I won’t and you’re depriving your drivers of my tip money by messing with me.
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Need this on my tombstone.
Replying to @hardeep_gambhir
optimizing your workflow is something a lot of people do in place of actually getting things done
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Alert the media: I clicked on an ad today. (It was a walled garden ad.)
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I'm putting everyone's "here's what I heard at Cannes" post in chatGPT and having it summarize. Boom. That saved a 10K trip.
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If I have said it before, I’ll say it 1000 times: People who buy and sell CTV ads never actually watch ad supported CTV.
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Guys get ready. I am really doing it this year. 🛶🍾🥂🔥 #secaucuslions
Time to embark on my annual crusade to move Cannes Lions to Secaucus, NJ. I have rented a 2 person canoe and purchased a few bottles of $15 rose. DM me for a meeting! I will paddle to you and we can strategize about cookie deprecation for the 5th year in a row.
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Ad tech drinking game alert! Drink every time someone uses the term, "agentic." 🍺🍻🍷🥃
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