Jake Sorofman (@jakesorofman) header
Jake Sorofman (@jakesorofman) profile picture

CMO @Visier. Former prez @MetaCX, Former CMO @Pendoio, former @Gartner_Inc analyst. Word nerd. All opinions mine alone.

North Carolina
Joined December 2008
Photo by Jake Sorofman (@jakesorofman)Photo by Jake Sorofman (@jakesorofman)Photo by Jake Sorofman (@jakesorofman)Photo by Jake Sorofman (@jakesorofman)Photo by Jake Sorofman (@jakesorofman)Photo by Jake Sorofman (@jakesorofman)
"Good people do, average people delegate" — I'm stealing that one, @jakesorofman! In high-performing teams, everyone is a doer. Which is why we gravitate toward the tools that make *doing* easy and efficient. @contentful #content #futureofwork @visier
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How can you effectively engage your B2B audiences in 2022? Hear these throwback #CMOTips from @chandarp, @jakesorofman, @KevinSe51736624, @JACrow, and @kpcalvert. 👋@Coupa @visier @pingidentity @CoreBTS @Khoros youtube.com/watch?v=yjJO995q…
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Jake Sorofman retweeted
A big marketing mistake is not matching your channel strategy with customer intent. Here's how different channels vary based on intent. A thread: 🧵 1/13
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Jake Sorofman retweeted
How can B2B CMOs inventively connect with customers & prospects? Today’s #TuesdayTips from: 💡@chandarp of @Coupa 💡@jakesorofman of @Visier 💡@KevinSe51736624 of @pingidentity 💡@JACrow of @CoreBTS 💡@kpcalvert of @Khoros youtu.be/yjJO995qusI
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Day one as CMO of @visier! Couldn't be more excited to work with this exceptional team. Here we go!
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👏👏👏
BIG NEWS! 📣 MetaCX is excited to announce CXLayer, an industry-first capability that allows MetaCX success plans to be embedded directly into any SaaS application or digital experience of your choice. Learn more here: hubs.ly/H0HcVT10
MetaCX and Salesforce published an ebook today that's a must-read for anyone thinking about the future of selling and success in SaaS and digital enterprises. metacx.com/assets/ebook-the-…
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Really looking forward to joining @RossGDFulton for this discussion on how to optimize NRR in SaaS
Always a pleasure to team up with @jakesorofman to talk #SaaS unit economics and how to improve them through transforming #sales and #customersuccess. Join us on Jan 26th (link below)
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Jake Sorofman retweeted
The performance of the @metacx team this year was extraordinary. Thank you, team.
Into a year full of uncertainty, MetaCX launched our company and a new outcomes-based approach for managing the customer lifecycle. Now that 2021 is in sight, MetaCX CEO, @smccorkle, is reflecting on a year full of pain, growth, and transformation. hubs.ly/H0CR_tK0
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Jake Sorofman retweeted
"Customer success platforms create false comfort through the appearance of progress, but don’t do enough to help manifest successful customer outcomes." Read @jakesorofman's perspective on why customer success platforms have it all wrong. hubs.ly/H0Cp0my0
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Jake Sorofman retweeted
Ready to build a one "steel thread" customer experience? Join Valuize CEO @RossGDFulton and MetaCX President @jakesorofman for a #webinar session that will outline a future-state approach to driving a #CustomerLifecycle transformation. Save your spot: valuize.zoom.us/webinar/regi…
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Jake Sorofman retweeted
In customer experience, accidents happen at the intersections. In his latest contribution to CMWire, @jakesorofman discusses why the customer experience falls short after a deal closes and what businesses can do to create a connected digital experience. hubs.ly/H0zTGKV0
Jake Sorofman retweeted
MetaCX President, Jake Sorofman, is sharing the inspiration behind our latest research report in which we surveyed 400 customer and revenue leaders within North American B2B SaaS companies. Read the article and download the survey findings here: hubs.ly/H0ym4MX0
Jake Sorofman retweeted
What's happening in B2B sales these days? We surveyed 400 customer and revenue leaders to find out. MetaCX's latest research report shines light on the performance of various sales methodologies. Download the full report here: hubs.ly/H0yk6jg0
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Excited for the new @metacx "Revenue Revolutionaries, hosted by @djdukeiu! Subscribe for weekly conversations with CROs and CCOs on how they drive their own revenue revolution.
Today is the day! We're launching a new weekly podcast series called Revenue Revolutionaries, hosted by @djdukeiu, MetaCX co-founder and chief community officer. Listen to Dave's welcome message to learn what it's all about. Subscribe here: hubs.ly/H0y1FHF0
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Jake Sorofman retweeted
Did you miss The Customer Room? If you weren’t able to attend the live event, don’t worry! All sessions are now available on demand AND we've outlined five key takeaways! hubs.ly/H0xcpnm0
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Jake Sorofman retweeted
It's exciting for all of us @metacx to be on your radar, @pgreenbe. Thank you for the shout out.
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