Kirthiga Reddy

Increasingly, the commerce “shelf” is not a physical location or even a search results page. It’s an AI recommendation. Today, at @OptimizeGEO, we're launching our Integrated Demand Engine to help enterprise marketers understand, influence and act on consumer demand within the AI shelf.

Is your brand just showing up in AI answers, or are you there at the right consumer moment? That's one of the biggest questions we posed to brands in the first episode of our new LinkedIn Live series, The AI Discovery Growth Room, where I was joined by two incredible industry leaders, Michael Krause and Jim Louderback. We launched this series to bring together the people shaping the future of AI discovery and explore what this fundamental shift means for brands, marketers, and business growth. Our first conversation reinforced five things every marketer should be thinking about:     •    The consumer journey is being rewritten. People are increasingly asking AI for recommendations based on their needs, occasions, and budgets, not just searching for brands by name.     •    The consideration phase is a major opportunity. Even brands with strong AI visibility can disappear when consumers move closer to making a decision.     •    Influence is being redefined. As Jim highlighted, smaller creators and publishers can carry tremendous authority in AI recommendations. The right influence matters more than the biggest following.     •    Owned, earned, and paid can no longer operate in silos. Brands need a connected approach to influence how AI systems discover, understand, and recommend them.     •    Insights must lead to action. At @OptimizeGEO, we're focused on helping brands understand their visibility at a persona level, identify opportunities, and execute strategies that translate AI discovery into measurable growth. Michael brought invaluable perspective on the transformation of brand building, how AI is bringing back the serendipity to marketing, and the urgency for marketers to act. When it comes to creators, Jim emphasized that appropriate attribution, authority and trust are essential in this next era of discovery.  The bar is high for the next session to follow, and we have many more incredible brand and industry leaders joining us! 🎥 Watch the full conversation. Replay link in comments. As AI increasingly shapes what consumers discover and buy, how is your brand rethinking its approach to influencing the recommendation? #AIDiscovery #GEO #GenerativeEngineOptimization #OptimizeGEO #FutureOfMarketing

How consumers find brands and how brands understand consumers have always been connected. AI is changing both, and we should be talking about them together. That’s why I’m joining @vivekbhargava of consumr.ai (powered by ProfitWheel) to host a happy hour during Advertising Week New York. 🥂 At @OptimizeGEO, we help brands drive growth by understanding and improving their visibility in generative AI experiences. Vivek’s team at consumr.ai uses AI Twins grounded in real behavioral data to help brands understand consumers and answer research questions at scale. Two complementary perspectives on the same challenge: understanding the people making decisions and showing up where those decisions are being shaped. We’re bringing marketers, researchers and agency leaders together to compare notes over drinks and appetizers. Join us! Link to request your spot is in the comments below. 📅 Thursday, October 8 | 6–8 PM ET 📍 NYC #AWNewYork #AWNY #OptimizeGEO #AIDiscovery #AITwins #ConsumrAI

Every major technology shift changes how consumers discover, decide, and connect. AI is doing all three at once. That belief is a big part of why Saurabh Doshi and I started @OptimizeGEO, and today we’re celebrating an exciting milestone: 100+ global brands across 20 countries, from Fortune 1000 companies to innovative startups. From the beginning, we believed measuring AI visibility was only the starting point. We built OptimizeGEO around a bigger goal: helping marketers turn AI discovery into action and growth. What makes OptimizeGEO different: - We show brands where they’re gaining or losing influence among the consumers who matter most. - We prioritize and recommend actions based on their commercial potential. - Our autonomous agents help put those recommendations into action across owned, earned, and paid channels. - And we connect that work to business outcomes like qualified traffic, conversions, pipeline and revenue. I’m also thrilled that Michael Kassan of 3C Ventures recognized the opportunity we’re building around and is joining OptimizeGEO as an investor and strategic advisor. Michael has an incredible instinct for shifts in marketing, media and technology, and his perspective will be invaluable as we scale globally and continue to shape the GEO category. Huge thank you to our amazing client, Glance, and CEO, Naveen Tewari, for their partnership. I’m incredibly grateful to all of our customers, team, investors and advisors who believe in what we’re building. 100+ brands. 20 countries. And we’re just getting started. Check out Trishla Ostwal article for @Adweek and our full announcement at the links in the comments. #OptimizeGEO #AISearch #AIVisibility #FutureOfSearch

1/ The first closed-door CXO gathering on AI-driven discovery in APAC just happened in Mumbai. 50+ of India's sharpest marketing minds. One question: how is search changing, and what does that mean for brands? Here's what the room confirmed: