CEO @CustomersAI, Founder @WordStream; Acquired by USA Today for $150M - Columnist @Inc, @Medium. Popularized Unicorns in Marketing. Engineering @uWaterloo.

Boston, MA
Joined December 2008
We’re on the Nasdaq Tower today in New York’s Times Square! Super proud of our team and grateful for our amazing investors.
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🚨PSA for parents of STEM kids: Please don’t assume computer science is a safe default in 2026. From what I can see, hiring for conventional software development is extremely weak unless you’re working at the AI frontier. Microsoft just announced voluntary buyouts open to about 60,000 employees. That isn’t 60,000 layoffs, but it shows how quickly the industry is changing. Application development is also becoming less interesting as it's more about doing code reviews. My 12-year-old is interested in STEM. Here’s how we’re approaching it: We’re having him do national-level math competitions like AMC 8, MOEMS, and NOETIC. It’s not just about learning math. It’s about learning to compete. He’s using AI to build his own application with a few thousand users. The goal is to learn what to build, not just how to write the syntax. (see: speedcubing dot app) We’re emphasizing math and basic sciences like chemistry, physics, and biology - along side computer science, so he can apply computing to fields like drug discovery or space exploration. If he still wants to focus on computer science classes, we want him to do so with a clear goal, such as AI research, rather than preparing for conventional application-development work. Time will tell. But I worry that the middle and bottom of CS graduating classes in 2026 and beyond will face a tougher job market than previous cohorts.
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Happy Pythagorean Triangle Day!! 10^2 + 24^2 = 26^2 (10/24/26) I think it's the last one of the century. Tag a math buddy.
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TikTok Shop hides buyer emails, so they never reach your analytics or retention programs. Oct 29 I’ll show how to fix it at the TikTok Shop Marketer Summit: BFCM Edition. Attendees get emails for up to 1,000 of their recent TikTok Shop orders. Register: luma.com/qr204xg5?utm_source…
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Why is Anthropic CEO sabotaging his company by stressing AI risks right before IPO?
33%PR Stunt
33%Regulatory capture
13%Half-baked product cover
21%Genuine safety concerns
206 votes • Final results
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Newly released 2026 MCAS results: about 6 in 10 Massachusetts test results fell below expectations in English, math, and science. My kids are in Cambridge public school (home to Harvard and MIT) which has about a 54% meeting expectations rate across grades and subjects. Massachusetts used to be a national education powerhouse. Maybe it’s time to spend less energy on ideological learning and more on teaching the basics. MCAS is the Massachusetts Comprehensive Assessment System run by the state dept. of Education. Data from the MA DESE website. cc: @libsoftiktok
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This Canadian said it was easier to get approved for medically assisted suicide than to get the care she actually needed. Socialized medicine did not fail her by accident.
Canada is advertising assisted suicide. This is absolutely horrific.
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Hot take: as AI gets increasingly political, liberals will adopt it more slowly than conservatives. That hesitation will turn into a future productivity gap.
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What skills if any will still matter in 5 years with AI eating up everything? Asking as a parent of 2 young boys. My plan: I am trying to nurture my youngest son towards relationship-based sales, and my older son to be an electrical or mechanical engineer for SpaceX.
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The Two-Face Rule of Government Programs: A government program is either launched as a scam in disguise, or lives long enough to become one.
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I came to the US on an H-1B almost 20 years ago after studying Electrical Engineering at Waterloo. Became US citizen in 2010 under EB-1A. In the last decade I’ve hired over 1,000 Americans and shipped products used by more than a million people. Pretty bummed to learn the program was a scam!
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Meta is up a whopping 39.1% in the last 30 days... up $218.57. I bought them a few months after their IPO 14 years ago. never selling lol.
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Canada grouping itself as "among the top 4 countries at the forefront of AI" is delusional. 2/3rds of AI labs with Canadian founders are not operating in Canada.
Canadian PM Mark Carney: There are only four countries at the forefront of AI: France, Canada, China and the United States. We must join forces to ensure an appropriate framework so that AI is safe and effective.
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This hits a bit too close to home 😭😭😭
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Join me today at around 3:30PM EST i'll be talking about Retention Marketing on Tiktok Shop!
TikTok Shop Operators Summit 2026 Welcome to the TikTok Shop Operators Summit 2026. We brought together some of the best operators, founders, platforms, and strategists in social commerce for a tactical deep dive into what is working on TikTok Shop right now. We’re covering creator acquisition, affiliate strategy, GMV Max, paid amplification, UGC, TikTok Shop operations, Amazon halo, profitability, measurement, and how brands should prepare for Q4. Featuring leaders from Social Commerce Club, Reacher, Insense, Social Snowball, Finaloop, CustomersAI, Superfiliate, Refunnel, Tether Insights, AmpliSell, Sellico and more. 1,000+ operators and brands registered. If you’re trying to grow TikTok Shop, this is built to give you practical ideas you can use immediately. xitter.cf/i/broadcasts/1wxWjlodn…
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Same old media bullshit ... h/t @DrEliDavid
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Pulley is shutting down 💀 Challenge: give any founder a pile of Claude credits and they'll rebuild it by dinner. 🤖 Prove me wrong. And probably why it died. Cheap software + customers who die by design = not great business If your product can be rebuilt in a weekend, the code was never the moat. Your moat is: 📊 Data 📣 Distribution 🤝 Trust Pick one.
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TikTok Shop operators, mark your calendars. 📅 @jordantwestecom and @socialcommclub are bringing the community together for the TikTok Shop Operators Summit. Every phase. One room. One day. Whether you’re launching your shop or scaling an established business, this one’s for you. 📅 September 17, 2026 🕘 9 AM–2 PM PT 💻 Online Register through the link in the comments. 👇 And check out who’s joining: → Jacob McGregor → Brywinn Travers → Thomas Carter / Bora / Reacher → @ZohaibRattu / @refunnelapp → Sergio Castillo / Sellico → Sarah Levinger / Tether Insights → Danil Saliukov / Insense → @andycloyd / @superfiliate → Joshua Rawe ⚡ / @AmpliSell → Rafi Ganz / Finaloop → and me too! Save your spot. Registration for free here: luma.com/tiktokshopsummit202…
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My Company's Anthropic spend since March: ↗ ↗ ↗ ↗ I don't see this trend reversing anytime soon.
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I think 85% of product managers will be cooked by AI. My prompt: what should we make next? Output: the top 5 most awesome ideas ever...
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