Two weeks in China taught me a valuable lesson: Chinese companies struggle to win in other markets not because of quality or price.
They struggle because of copywriting and marketing.
What makes sense in China and perhaps neighboring countries, makes little to no sense in Western markets.
I’m not only referring to the now-famous Chinglish, but to how information is conveyed.
China is no stranger to storytelling (go watch 1949 in Chongqing if you believe otherwise), yet it still has to nail what makes the West buy things beyond price.
Hint: it’s emotion.
Once China fully nails emotion, in all its forms, it will win over the world.
Pic taken last night on a cruise in Shanghai.
Finished the Call of Duty: Modern Warfare 4 Campaign. Without giving away any spoilers, this one is an absolute masterpiece in visual design, exquisite storytelling and an emotional roller coaster.
@InfinityWard did it. 10/10.
Tell me how history isn't ironic.
The new Surface Duo. There’s a new way to get things done. Available today: msft.it/6012TtMgr #DoOneBetter
A new way to get things done.
The New Surface Duo. With two screens connected by an innovative 360° hinge and a mobile experience that combines the best of Microsoft 365 with your favorite Android apps.
Threats evolve, and so must we. Can't wait to see STING 2.0 in action.
Thanks to Ukrainian pilots, dozens of jet-powered Shaheds have already been intercepted by interceptor STING drones 🚀
However, russia plans to increase the share of jet-powered Shaheds to 50% of all Shahed deployments. This marks another shift in enemy tactics and a new challenge for Ukraine’s air defense.
Wild Hornets, together with Ukrainian servicemen, is already working on the solution — STING 2.0.
Stay tuned. More to come 😉
What a functional process looks like. Take note
Details of the steps we are now introducing. The Ukrainian Army is changing, and each change strengthens our entire state. Thank you to everyone who helps us. Glory to Ukraine!
@DefenceU








