Original analysis and insight into trends & events affecting pharmaceutical business, product marketing, and sales. Producers of the annual Manny Awards.
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ALT Langrand’s latest report on women and their relationship with the healthcare system is aptly named “Still waiting”. Med Ad News interviews Langrand's CEO Shannon Langrand.
ALT Sun Pharma’s new Leqselvi DTC spot puts power in patients’ hands, Med Ad News interview's the company's Head of Marketing, Stephanie Loiseau
ALT How AI in clinical trials will advance TMF strategy
ALT In an episode of Med Ad Views earlier this year, Med Ad News sat down with the recipient of our 2026 Marketer on the Rise Manny Award, Dipa Sapre. The following is an excerpt of the transcript.
ALT Why pharma comment sections need more humans, not fewer, Med Ad News
ALT Identifying patients for clinical trials through AI and real-world data, Med Ad News
ALT GSK and Viola Davis turn shingles health awareness into meaningful conversations
ALT Breaking boundaries: Compliance and creativity can co-exist
ALT Med Ad News 2026 Company of the Year, Eli Lilly; pictured is CEO David Ricks
ALT The missing skill in the AI era isn’t prompting — It’s curiosity
ALT From reach to relevance: Rethinking how pharma and healthcare technology companies work together
ALT Teva launches educational website for HCPs to advance understanding of LAIs in schizophrenia care
ALT Why sports aren’t just media buys for healthcare brands: They’re relationship infrastructure, By Kyle Wegner of RAPP for Med Ad News/PharmaLive
ALT The biggest barrier to AI adoption in healthcare isn’t regulation. It’s trust.
