How Netflix’s Algorithms and Tech Feed Its Success

Data on who watches what, and for how long, affects everything from recommendations to series renewals.

What Kind of Mind Does ChatGPT Have?

Large language models seem startlingly intelligent. But what’s really happening under the hood?

The Downside of Success? It Can Lead to Failure

Research on both basketball and business teams suggests that successful teams tend to rely too much on the stars.

Essay | Finding the Words That Get Results

Certain ways of using language have more power to persuade and motivate people.

How to Complain to Your Boss the Right Way and Get Ahead at Work

Speaking up can get problems solved fast. But only if you do it gracefully.

AI Becomes Silicon Valley’s Next Buzzy Bandwagon as Crypto Boom Fizzles

Trend-hoppers have moved from Web3 and blockchain to artificial intelligence. ‘The Venn diagram is a circle.’

Why Are You Seeing So Many Bad Digital Ads Now? (Published 2023)

Scrolling past ads has rarely been enjoyable. But in recent months, people say the experience seems so much worse.

Meta, Long an A.I. Leader, Tries Not to Be Left Out of the Boom (Published 2023)

It has long had technology to rival chatbots like ChatGPT, but can’t afford to back artificial intelligence that can spread misinformation and toxic content.

The Food Expiration Dates You Should Actually Follow

The first thing you should know? The dates, as we know them, have nothing to do with safety. J. Kenji López-Alt explains.

A New Chat Bot Is a ‘Code Red’ for Google’s Search Business (Published 2022)

A new wave of chat bots like ChatGPT use artificial intelligence that could reinvent or even replace the traditional internet search engine.

New York City Wants to Pay a ‘Rat Czar’ $170,000 to Solve Its Rodent Problem

‘Rats will hate this job posting,’ the city says, as it searches for a rodent mitigation director.

Don’t Have $44 Billion for Your Own Social-Media Network? Try Mastodon.

There Has to Be a Better Way to Lose $800 Billion

Intelligent failures in business are based on small bets. Meta bet the farm.

Microsoft’s Struggles Enter the Metaverse

Problems plagued development of its HoloLens augmented reality headset, a ring-shaped computer worn like a crown that displays digital information on attached goggles. “We had the opportunity to own...