The leading customer engagement platform, helping 1 in 4 app publishers send 1.3T messages a year. Status: @OneSignalStatus Support: [email protected]
San Mateo, CA
Joined April 2014
- Tweets2.9K
- Following1.7K
- Followers5.6K
- Likes1.5K
If your retention campaign opens with "we miss you," it's a reactivation tactic in a trench coat.
Real retention builds the habit before users drift. Here's how to tell the two apart (and why it matters): onesignal.com/blog/most-rete…
#CustomerRetention #Reactivation #CustomerEngagement #OneSignal
Tomorrow! Our CEO and co-founder George Deglin will be hosting a hands-on workshop at App Growth Annual, RevenueCat's annual conference for the people building and growing the world’s top apps.
A can't miss deep-dive session into how successful apps ship, scale, and optimize 📲
📍 The Glasshouse, NYC + streaming online
Check out the session in person if you're in NYC or stream live ➡️ ow.ly/QGu350ZYCMb
#appgrowthannual #AppGrowth #MobileMarketing #OneSignal #OneSignalEvents
Don’t ghost us, we start tomorrow! 👻
Last chance to join our webinar that is all treats, no tricks! You'll walk away with practical workflows you can try the same afternoon 🍬
Register here: ow.ly/UsBC50ZYhyo
#OneSignal #AIprompts #Webinar #CustomerRetention #CustomerEngagement
Using AI to write a subject line, a push notification, or follow up?
We've watched thousands of teams use OneSignal AI, and the ones getting real time back aren't asking it to write ✍️
Join Josh Marowitz and Neal Kotak, the product lead behind OneSignal AI, to learn how to optimize your AI prompts: ow.ly/zhYa50ZYhnn
#OneSignal #Webinar #CustomerEngagement #AIprompts #Retention
Where do the best apps find their next stage of growth? 📈
Our CEO and co-founder @gdeglin is hosting a hands-on workshop at App Growth Annual, @RevenueCat's annual conference for the people building and growing the world’s top apps.
George will bring his knowledge on whether users stick around after day one, and his expertise with thousands of apps at OneSignal will be key. 🔑
📍 The Glasshouse, NYC + streaming online
🗓 October 21
If you’re in New York for App Week, come find us. If not, tune in from anywhere.
Register here 👉 lnkd.in/ex_pj8vc
#appgrowthannual #AppGrowth #MobileMarketing #OneSignal #OneSignalEvents
Weeks → days.
That's how much GigSafe cut onboarding time, and most of it happened outside the app.
Join Brandon Rodriguez, Director of Customer Success at OneSignal, and David Forbes, Head of Platform at GigSafe, at @AppGrowthSummit Austin for "Hold the App: Rethinking Onboarding." Get the inside look at how email, SMS, and ongoing testing move users from sign-up to value, fast.
#AppGrowthSummit #Onboarding #LifecycleMarketing #MobileGrowth #OneSignal
Picture this situation: another win-back campaign shipped, but churn didn't move 🤔
The copy might not be the problem 🔎
Across 31M customer conversations, churn split almost evenly: 27% product gaps, 27% support, 24% messaging overpromises.
Messaging can bring someone back. It can't manufacture value that was never there 👀
Learn the solutions to these questions and start to diagnose where your churn starts: ow.ly/IK6050ZW87C
OneSignal retweeted
As @btaylor just announced we’re publishing the first draft of Personal Agent Protocol, known as Poppy — and announcing 35 new design partners.
With Poppy, customers decide what access to give their personal agents, and companies set parameters for what those agents can do. It’s built on open standards businesses already use, and designed to work through websites, APIs, and company agents.
This is a starting point — we welcome feedback from companies, developers, and personal agent builders to help shape this new protocol. Read more here: sierra.ai/blog/poppy or read the draft here: personalagentprotocol.org/.
On Tuesday, Sierra announced Personal Agent Protocol with Meta, Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart. The response has been incredible and today we’re publishing the first draft of the protocol at personalagentprotocol.org and announcing 35 new design partners.
As personal agents take on more, our goal is simple: consumers have choice and control, and companies know when they’re dealing with an agent and who it represents.
This draft is a starting point. We’d love for companies, developers, and personal agent builders to read it, give feedback, and help us build an open standard together.
We're excited to be joining the Personal Agent Protocol developed by @SierraPlatform and @Meta 👏
The tasks haunting your to-do list just met their match. 👻
Join Ramish Syed, product lead behind OneSignal AI, on 10/20 at 9am PT to see how lean marketing teams win with AI, prompts included.
Register here: ow.ly/qpue50ZUBl5
Onboarding flows tend to grow the same way: a legacy tutorial here, a mystery webhook there, and a step nobody wants to touch because nobody knows what it does 🤷
With OneSignal AI, you can describe the flow you actually want: "Ask for push on day 0, send the tutorial, nudge anyone who hasn't finished by day 3." It builds the whole thing in one pass, and you approve before anything goes live.
People required: you 🫵 ow.ly/liCb50ZRbgZ
The engagement dashboard, some assembly required 📔
With OneSignal AI, you just say what you want: "Win back users who haven't opened the app in 14 days. Push first, then email a day later if they don't open." The segment and messages are ready for your review in minutes 🤓
Estimated build time: 5 minutes 🏗️ ow.ly/1PkV50ZRbcG
What did app growth leaders have to say at last week's @BusinessofApps NYC?
The discussions gave us plenty to think about:
📈 62% agreed that retention is now a bigger growth lever than acquisition
📣 86% agreed that the best growth strategy in 2026 is executing more channels, not less
The takeaway? Retention is taking center stage, yet teams aren’t looking to simplify by cutting channels. How are you thinking about balancing retention and acquisition in 2027?
#BOANYC #AppGrowth #CustomerEngagement #Retention #LifecycleMarketing
🗽OneSignal is heading to New York!
We’re excited to join Business of Apps NYC on September 17, bringing together leaders across the app ecosystem to talk growth, engagement, and what’s next for mobile.
If you’re attending, come find the OneSignal team! We’d love to connect, swap ideas, and chat about how brands are building smarter customer journeys that drive engagement and long-term growth.
We are also giving away a Yeti Hopper® M30 Tote Soft Cooler for the prize draw, so don't miss your chance to snag it!
📆 September 17
👋 Come meet the OneSignal team
See you in NYC! 🍎
#BusinessOfApps #BOANYC #OneSignal #AppGrowth #MobileMarketing #CustomerEngagement
Shelf's Gen Z users mute anything that isn't relevant 📵
So they swapped generic weekly recaps for personalized ones.
CTR doubled. Retention 2x. And users started screenshotting their recaps to post on social. 📲
How they turned one push into a habit loop → ow.ly/VeCY50ZL3vz
Check out our updated HubSpot integration! We provide activity directly on the HubSpot contact timeline: push, email, SMS, and in-app messages side by side with your HubSpot marketing emails 🖥️
Already have the integration? Just re-authenticate one time & you’re set! Or if you’re new learn more here ➡️ ow.ly/8gAF50ZIUpO
The OneSignal Free plan is evolving. We’re excited to be expanding what teams can build with OneSignal by bringing more lifecycle messaging capabilities to the Free plan.
To support these expanded capabilities, we’re introducing a 1,000 monthly active users limit on the Free plan. Our goal is to give teams of every size access to more powerful AI, personalization, and lifecycle messaging tools so they can create more engaging experiences.
Learn more in our blog post ➡️ ow.ly/174P50ZHwVf
🇬🇧 London, we’re coming for you!
OneSignal is excited to be joining App Growth Summit London on September 3 alongside 400+ leaders from across the app growth community.
If you’re heading to AGS London, come find the OneSignal team and say hello! 👋 We’d love to connect, hear what your team is working on, and talk about what’s next in customer engagement.
📍The Tower Hotel, London
📆 September 3
See you in London!
#AGSLondon #AppGrowthSummit #OneSignal #AppGrowth #CustomerEngagement #LifecycleMarketing
"If I don't know who it's coming from, I'm not reading it."
Ualett gave gig workers a reason to read—branded RCS messaging with a verified sender.
The payoff:
• 37% read rate + 168 conversions on their triggered cash advance flow
• Record weekend app activity from one Friday send
Learn here: ow.ly/7J2K50ZFKPc?
utm_source=twitter&utm_medium=organic_social
