OptimizeRx

Make the clinical context your cue. Introducing OptimizeRx’s new trigger-based EHR messaging solution, Proximity. You define the criteria, from diagnosis and medication to demographics. When an HCP reviews a matching patient chart, Proximity triggers your message. Because reaching HCPs isn't just about delivering an impression. It's about making sure there's a reason for your brand to be there. Explore Proximity: bit.ly/4sMJzt0

A trailblazer worth celebrating! 🌟 Congratulations to OptimizeRx’s Maria Cipicchio, a 2026 AdExchanger Top Women in Media & Ad Tech honoree in the Buy-Side Tech Trailblazers category! Recognized last night in NYC, Maria joins an inspiring group of women driving innovation across media and advertising technology. This honor celebrates leaders advancing how media is planned, bought, and optimized to deliver greater precision and impact. We’re proud to celebrate Maria’s leadership and this well-deserved recognition!

The right information at the right moment can make a difference. 🤍 This Lung Cancer Awareness Month, we recognize the patients, caregivers, and healthcare professionals navigating important decisions throughout the lung cancer journey. At OptimizeRx, we believe more connected healthcare experiences can help bring relevant information to patients and their care teams when they need it most.

Think deterministic DTC targeting is just for niche audiences? Think again. Today's deterministic methodologies give pharma marketers a way to build clinically relevant audiences without sacrificing omnichannel reach. See what’s changing and why it matters for DTC strategy. optimizerx.com/blog/unlockin…

Spooky season is here. But you know what’s really scary? 🎃 Wasted media spend 👻 Audiences that disappear across channels 🧟 Messaging that misses the moment 🕸️ Affordability support that’s hard to find No tricks. Just smarter targeting and fewer marketing nightmares. Happy Halloween from OptimizeRx!

Your podcast queue just got an upgrade! Mike Rousselle and Sara Goldman are back with fresh takes and big questions in the latest episodes of Contra Indicated. Turn up the volume and get ready to rethink what you know about AI, human behavior, and healthcare marketing. Mike and Sara have plenty to say. Listen to the latest episodes: lnk.to/s8gVaP

Omnichannel HCP marketing shouldn't mean disconnected channels. Our new partnership with @PulsePoint brings OptimizeRx's EHR and e-prescribing inventory into programmatic buying, connecting HCP engagement across the funnel. Read more:

October is Health Literacy Awareness Month, a reminder that health information should be easy to find, understand, and use. At OptimizeRx, we recognize the importance of clear, accessible education that helps patients ask questions and have more informed conversations with their healthcare providers.

Better together and getting recognized! 🎉 We're proud to announce that OptimizeRx, alongside our partners at Alnylam and Heartbeat, has been named a finalist in the Pharma Marketing Innovation category of the Fierce Life Science Innovation Awards! Our recognized program, Synchronized Synergy, uses OptimizeRx's Dynamic Audience Activation Platform (DAAP) to coordinate HCP and DTC marketing, connecting the right audiences with relevant information at critical moments in the care journey. It's exciting to see a more connected approach to pharma marketing earning industry recognition. A big thank you to our partners at Alnylam and Heartbeat, and to Fierce for the honor. Congratulations to all the other finalists!

The PharmaCX Marketing Summit is here! Tess Lacoss, Michael Colarossi, Nick DeLuca, Mike Rousselle, and Drew Teller are at the Hilton Torrey Pines and looking forward to connecting. Attending? Let’s connect!

A great copay program can’t help a patient who doesn’t know it exists. Our latest blog explores how pharma brands can close the gap between copay assistance and activation by bringing affordability support closer to the prescribing moment. Do you relate? Read More: optimizerx.com/blog/copay-as…

You build the audience. Then you pick the channels. But why not do both at once? Audience strategy and channel planning shouldn’t happen in isolation. See how channel propensity can help pharma marketers connect audience quality, reach, and media opportunity earlier in the planning process. See what a more connected approach to DTC media planning looks like: optimizerx.com/blog/earlier-…

We’re at DHC Disrupt 2026 and proud to sponsor the photo booth! 📸 Take a break and strike a pose! Adam Sokol, Chris Dolan, and Nick DeLuca are looking forward to connecting throughout the day. We hope to see you around!

New episodes of Contra Indicated are now live! 🎙️ Join host Mike Rousselle, cohost Sara Goldman, and their guests as they challenge the assumptions shaping AI, human behavior, and healthcare marketing. Expect candid perspectives, thought-provoking questions, and fresh ideas. Explore Season One: The End of Reach-Based Marketing. Listen to the latest episodes, and follow or subscribe wherever you get your podcasts: lnk.to/s8gVaP

AI can help us access more information. But the bigger opportunity is helping us make better decisions. OptimizeRx Chief AI Officer Mike Rousselle talks with @UniteAI about decision intelligence, predictive AI, dynamic audiences and where human judgment still matters. Read the interview: unite.ai/mike-rousselle-chie…

Big reach. But is it the right reach? HCP digital reach means more when you know who you reached, where you reached them, and in what context. Read why transparency changes the conversation: optimizerx.com/blog/rethinki…

🩷 October is Breast Cancer Awareness Month. We're proud to recognize the patients, caregivers, clinicians, and advocates dedicated to raising awareness and improving care for those affected by breast cancer. Together, we can help support earlier detection, informed treatment decisions, and better patient outcomes.

What happens when point of care becomes part of the broader programmatic media ecosystem? @PharmaGuy takes a closer look at our OpenPath integration with The Trade Desk, and why it could change how pharma marketers plan around HCP audiences and decision moments. pharma-mkting.com/articles/p…

Reach is dead. Okay... not exactly. 😉 But is it still the right measure of success? Mike Rousselle and Sara Goldman dig into that question on Contra Indicated, the new podcast from OptimizeRx. 🎙️ Read the conversation: optimizerx.com/blog/introduc…

Healthcare has spent years adding more ways to reach clinicians. But when do more interactions start making it harder to practice medicine? Michael Palladino explores how digital noise is fragmenting clinical focus, and why engagement has to earn its place in the workflow. Read more: kevinmd.com/2026/09/digital-…