Most wedding flower stems pass through four or five businesses before they reach your venue. Here's the usual path a stem takes before your centerpiece: Farm → exporter → importer/wholesaler → local wholesaler → florist → your wedding Each handoff can add a 25–50% markup (Florists' Review). Every day in a cooler is a day of vase life gone. We buy direct from farms instead: Farm → your Poppy team → your wedding Fewer steps, fresher flowers, and a lower price. That's a big reason our average wedding order is $3,500, vs. a $5,000–$10,000 industry average (Zola). When you compare florist quotes, count the handoffs behind the number as carefully as the blooms.

For most couples, 6–9 months is enough — earlier if your venue has strict load-in rules. With Poppy, you reserve your date with a $249 deposit (fully refundable for 7 days), then keep changing flowers, colors, and quantities until 60 days before the wedding. No revision fees.

We’re so excited to announce we’ve raised a $1.65 million seed round, led by @IDEAFund, to continue to modernize the way wedding and event florals are discovered and bought. ⁠#funding #femalefounded #startup #entrepreneurship news.crunchbase.com/news/exc…