ROI Marketing is a full-service interactive marketing firm focused on helping our clients navigate new mediums thus allowing them to focus on their business.
RTP North Carolina
Joined January 2021
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Very cool. More data, more data, more data ..................
seroundtable.com/google-sear…
Huge opportunity here. You can now (finally) add a WhatsApp or Messenger CTA directly to your Google Ads.
linkedin.com/posts/zavedansa…
I couldn't agree more!!! "It is the combination that wins paid, SEO and GEO reinforcing each other."
lnkd.in/p/eEH7g3tT
Some good advice: "Caught by Google’s spam update? Don’t make recovery harder"
searchengineland.com/google-…
Things that make you go hmmmm....
seroundtable.com/google-gene…
Whatever term you may use - it is important to incorporate it in your overall strategy. Good article: "AI search is here, but marketers still call it SEO"
searchengineland.com/ai-sear…
Interesting read -- The new search journey changes how SEO and PPC should work: searchengineland.com/new-sea…
Key take away for me "The journey is now a loop, not a line".
I agree 100% - "Why paid search could be your AI search advantage"
searchengineland.com/paid-se…
Interesting read: searchenginejournal.com/paid…
I can finally see it now too. How about ya'll?
linkedin.com/feed/update/urn…
Nice find in Google's Pmax settings. Has anyone else seen this?
linkedin.com/feed/update/urn…
If you love data you should check out the incredible work of Ben Wills: AI Search Visibility & Ranking Factors For 1,100 Market Segments
linkedin.com/feed/update/urn…
Will this be the catalyst to make everyone switch to AI Max text customization?
teapaw.org/adsliaison/status/2069…
Every day, we’re testing new ways to improve the Search ads experience — and many of you are quick to spot these experiments in the wild! I wanted to pull back the curtain and share a bit of context on one we’re starting this week.
We’ll be running a small experiment with adding a "Strongest match" or "Strong match" label to certain Search ads.
The goal is simple: to help people instantly identify the most relevant information for their query, and help advertisers connect more effectively with high-intent audiences.
We work hard to ensure all the ads people see are relevant to what they’re looking for (that’s what makes them effective, after all) and this experiment uses existing ad quality and relevance signals to badge Search ads that are highly relevant.
Right now, this is just an initial experiment rolling out to a small percentage of users in the US to help us assess its value.
We’re always tweaking and testing things, so while I can't promise a preview for every new UI experiment, I thought it’d be fun to share the thinking behind this one before you start seeing it.
Let me know what you think if you spot it out there!
In case you missed it, make sure you check your campaigns.
support.google.com/google-ad…
This is a great way to better evaluate the effectiveness of campaigns as we switch our thinking from the old "Impressions and Clicks" mentality to "quality traffic" via all channels available including the formally elusive AI funnels. searchengineland.com/google-…
This is a great way to better evaluate the effectiveness of campaigns as we switch our thinking from the old "Impressions and Clicks" mentality to "quality traffic" via all channels available including the formally elusive AI funnels. searchengineland.com/google-…
Will Google's "Ask for Me" be a game changer or fall flat? searchenginejournal.com/goog…
