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SamCart

@samcartapp

Monday. https://teapaw.org/t.co/xRsExofRZB

 Austin, TX
samcart.com/tools/creator-revenue-calculator
Joined April 2014
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Two checkout fixes that make you more money this Black Friday without one extra visitor:
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1. Add a small extra they can tick before they pay, the thing that makes your product easier to use. It's the easiest yes they'll give you all day. 2. On the last day, email everyone who clicked but didn't buy. They wanted it. They just needed a deadline.
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Turn your time into your easiest upsell. Offer a coaching call or onboarding session right after someone buys, and they book it on the spot from your Google Calendar. No back-and-forth emails. Skip it? A "Book your session" button waits on their receipt. Now on all plans.
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If I had one product and three weeks until Black Friday, this is exactly what I'd do with my checkout:
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more replies
Week 2: Make each order bigger. Add a small extra they can tick before they pay, the thing that makes your product easier to use. Then show one more thing right after they pay.
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Week 3: Email your customers the date. Then on the last day, email everyone who clicked but didn't buy. And end the sale when you said you would.
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Ever lose track of what your buyer sees after they pay? We just made SamCart's Funnel Builder canvas better. Every upsell step at a glance. Add the next one with one click, right where you want it. Changed your mind? Undo it in a snap. Less guessing. More selling.
Image from SamCart (@samcartapp)
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Everyone says you need more visitors before Black Friday. Most sellers don't. They need this:
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More money from the people already checking out. An order bump on the page and one upsell after they pay. Same visitors, bigger orders.
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The difference between sellers who have a big Black Friday and sellers who have a quiet one:
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The big ones told their buyers the date two weeks early. The quiet ones announce it that morning and wonder where everybody is.
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Most sellers try to fix the last step first. Here's the order that actually works:
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Audience → trust → first sale → order bump → repeat buyer. You can't upsell someone who never bought. Build in that order.
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BLACK FRIDAY CHECKOUT, RANKED Rules: one product, one weekend, no extra spend. Best move first. THE PAGE 1. One price, one button 2. A real end date right on the page 3. Fewer links out WHAT THEY BUY 1. An order bump that makes the main thing easier to use 2. A one-click upsell right after they pay THE FOLLOW-UP 1. A last-day email to everyone who clicked but didn't buy 2. A thank-you email that points at what's next 3. Actually ending the sale when you said you would 4. A "you missed it" email so next year's deadline means something Most sellers spend the whole week on the bottom of each list.
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Checkout pages come in 4 levels. Which one is yours? Level 1: a product and a price. Level 2: plus an order bump that makes it easier to use. Level 3: plus a one-click upsell right after they pay. Level 4: plus a follow-up email that brings them back. Most sellers stop at Level 1.
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If we had 30 days to get a checkout ready for Black Friday, this is exactly what we'd fix:
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The upsell. One more product right after they pay, while they're still excited. One click, no re-entering a card.
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The deadline. A real end date on the page and in the email. Then don't extend it. The next sale only works if this one really ended.
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