Sensor Tower (formerly data.ai)

𝗚𝗧𝗔 𝗩𝗜 𝘀𝘂𝗿𝗽𝗮𝘀𝘀𝗲𝘀 $𝟭𝗕 𝗮𝗻𝗱 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗿𝗲-𝗼𝗿𝗱𝗲𝗿𝗲𝗱 𝗴𝗮𝗺𝗲 𝗶𝗻 𝗵𝗶𝘀𝘁𝗼𝗿𝘆! 𝗕𝘂𝘁, 𝗶𝘀 𝘁𝗵𝗲 $𝟮𝗕 𝘁𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝗿𝗲𝗮𝗰𝗵? Want to stay up-to-date with everything GTA pre-orders and revenue? Bookmark our live tracker, 𝗻𝗼𝘄 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗱𝗮𝗶𝗹𝘆, and be the first to know 👉 okt.to/WkgJU4 Thirteen long-awaited years later, @Rockstargames newest installment of the GTA franchise is set to release next week, but pre-orders have already set new records, taking the top spot from Cyberpunk 2077.   #PS5 has shouldered the bulk of pre-orders accounting for roughly 75%, or about 7.7 million copies, while @XBOX currently sits just above 3M. What do we expect next? Even faster growth. Estimated pre-order daily revenue jumped 63% from November 8 to November 9, likely as players secured their copies so they could start downloading as soon as preloads opened. With preloads now live, we expect another big wave as more players get ready for launch. And with that massive jump in growth, a stretch goal of $2B before launch isn’t out of the question. Will it hit? Stay tuned, and be on the lookout for our full report dropping soon! #GTAVI #GrandTheftAuto #VideoGameInsights #DigitalIntelligence #Videogames

Hello fellow citizens: We looked at the 25 biggest political advertisers in the month before the midterms and tracked where their money went: okt.to/8oRyZd Republicans put 48% of their budget into linear TV. Democrats put 31% there and spent heavily on social instead. They accounted for 78% of the group’s Instagram spend, 67% of Facebook and 64% of YouTube. X was the exception: 97% of spend there came from the right. One more number: all six Democratic candidates in the top 25 won their races. Of the four Republicans, one did. The full breakdown of spend, channels and the issues each side ran on is on the blog. #2026Midterms #CampaignSpend

Your quarterly scorecard for the digital economy is here! okt.to/9472Wh Dive into recent data on digital advertising, mobile app, and web — including dozens of exclusive, interactive charts. You won't want to miss these hot insights. 🔥

If you're using unreliable digital intelligence to make your most important marketing and investment decisions...that's not so intelligent. Sensor Tower has all your digital advertising, mobile app, gaming, web, and audience insights - all in one powerful platform. Don't make a Brad out of yourself. Click here for a demo 👉 okt.to/yTmGx3 #CompetitiveInsights #DigitalAdvertisingInsights #MobileAppInsights

🤖 🇧🇷 No robots allowed. Our State of AI VIP dinner in São Paulo Brazil was a great way to get face time with our LATAM partners, customers, and prospects to talk about how the most transformative technology of our time is affecting the mobile and digital landscape. And if you want access to our newest AI tools including Sense AI and our Sensor Tower MCP Server, we've got you covered. Thank you to our partners @AppsFlyer and @CleverTap, and all of the speakers and attendees for helping us bring this event to life. @MercadoLivre

We're only two weeks away from the biggest game launch of the last decade, GTA VI, as @Rockstargames and #TakeTwoInteractive has shifted ad spend into high gear over the last 30 days. Check out our exclusive #GTAVI pre-order and revenue sales tracker across @PlayStation and @XBOX 👉 okt.to/ujs4lT 💰 Total global ad spend increased 72.6% from September to October, MoM, but impressions dropped 4.4M in the same period. 📺 Top Ad channels in October were #LinearTV w/ 33% spend share, @Facebook with 25%, and #OTT with 18%. 🛍️ Retail Media impressions soared in October with @Amazonads earning 66% impression share. 🇺🇸 US ad spend concentrated in California, Texas, New York, and Florida (or should we say Vice City?). And, stay tuned for more insights reports as we race to launch day! #VideoGameInsights #GrandTheftAuto #CompetitiveInsights #DigitalAdvertisingInsights

Hey, that's us! GTA VI is so close...we'll be reporting new data soon!

How is your company making its most important digital marketing and investment decisions? Are you using data-backed strategies, or gut feelings? Sensor Tower's suite of competitive digital insights products cover digital advertising, mobile app performance, web, audience, retail media, and video games. Get a comprehensive look into who your users are, where they're engaging with your business, and what keeps them coming back. Because gut feelings are great...but sometimes it's just indigestion. Let us help 👉 okt.to/7m0WEI #DigitalInsights #MobileApps #Web #RetailMediaInsights, #VideoGameInsights #CompetitiveInsights

Console add-on spend is now live in Video Game Insights. 🎮 👉 Learn more on our site: okt.to/hnlcNZ VGI now covers PlayStation and Xbox add-on spend alongside our existing PC coverage. That means premium revenue and add-on spend for the same title, across platforms, in one place. 𝗪𝗶𝘁𝗵 𝗶𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻: → Benchmark how a game monetizes on console vs. PC → Track revenue mix shifts from premium to add-on spend → Measure the impact of new seasons, battle passes, DLC, and sales #GamingRevenue

🇺🇸 Have you voted yet?! If not, go do that. Then come back and read our blog on political ad spend ahead of the 2026 US midterm elections: okt.to/Bctlha #2026midterms #politicalads

It haunts our nightmares too - not having the right data. But don't worry, we've got you covered. Wake up to Sensor Tower for all your digital advertising, mobile app performance, web, audience, retail media, and video game insights. And, don't forget our newest digital ad channel - #podcasts. Don't get caught with your data down. Unlock scary-good insights. Happy Halloween from all of us at Sensor Tower! #halloween #DigitalInsights #CompetitiveInsights #nightmares

🍽️ The hunger is real. We analyzed how delivery platforms like @Instacart @Uber, and @Grubhub, restaurants, and advertisers approached delivery retail media in 2026. Read the blog 👉 okt.to/KfmDL6 Spoiler alert, the top overall advertiser across four networks wasn't even a food brand at all! That honor goes to @Chase for 2026 YTD, driven by its @DoorDash partnership offering free complimentary #DashPass with eligible credit cards. Instacart took the top spot across RMNs the last three years, as the leader in delivery retail media, with the network accounting for 49% of all delivery retail media impressions so far in '26 - up 24% from the same period in 2024. But, the most restaurant-focused: Grubhub, with 88% of impressions coming from Fast Food and Fast Casual advertisers. Want more satiating Retail Media Insights for delivery services? Check out our blog with the link above! #RetailMedia #RetailMediaNetworks #DigitalAdvertising #CompetitiveInsights #delivery

Podcast ads just landed in Pathmatics. 🎙️ Brands are pouring money into podcasts, and until now that spend has been hard to see. You can now track podcast ad spend and impressions across the US, UK, Canada, and Australia. That includes which shows ran an ad, whether the host read it, first/last seen dates, and the audio creative itself. 𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗬𝗧𝗗 𝗨𝗦 𝗱𝗮𝘁𝗮: 📈 Podcast ad spend is up 12% period-over-period, and it’s now ahead of Desktop Video, Mobile Display, ChatGPT, Reddit, and X 🛍️ Quince, Mint Mobile, and BetterHelp are the top brands advertising on podcasts 🎮 Game studios are in the mix too, led by WWE 2K26, June’s Journey, and MLB The Show 26 💰 The year’s most expensive creative so far is a 50-second LifeLock spot on The Joe Rogan Experience, read by Rogan himself. It peaked at 18M daily impressions See all six stats and what the new feature can do 👇 okt.to/mctK6I #PodcastAds

We're going to be blunt. If you haven't stopped by the Sensor Tower booth at the Association of National Advertisers Masters of Marketing Conference yet, and you're still walking the halls, you're missing out on the sweetest digital advertising, retail search, and podcast insights around. Oh...and we have juice. Stop by and say hi to our team! Juggling shows are every hour, on the hour. #MastersofMarketing #ANAMasters #ANAMasters2026 #CompetitiveInsights #JuiceBar

✍️ New Customer Story: @HyperHippoEntmt Read the full story here ➡️ okt.to/Fcz9KA A global, award-winning mobile game studio, Hyper Hippo's titles have earned more than 80M installs, supporting 11+ languages, in 170 countries - and Sensor Tower is proud to be part of the success! While #HyperHippo was able to track their own metrics, they had very little data on the greater market and their competitors. Sensor Tower's App Performance Insights and ASO tools helped fundamentally change Hyper Hippo's approach to competitive research, ultimately uncovering a need to invest more in the Japanese market. This led to a new regional partnership and massive increases in install volume and DAUs. With plans for even deeper expansion into the Asian market, we can't wait to see where they go from here, and how Sensor Tower can continue to help Hyper Hippo achieve their goals! #ASO #MobileAppInsights #gaming #CompetitiveInsights

What was your favorite game this past year? And, more importantly: how did you first hear about it? 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗚𝗮𝗺𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 (🔗👉 okt.to/5NZEbI ) tracks how publishers promoted their titles across 41 markets, using Pathmatics digital advertising data alongside Sensor Tower app and ad intelligence. By the end, you’ll be fluent in the strategies driving growth, as well as the pathways to replicating success.  Inside, you’ll find hundreds of actionable insights just like these: 🕹 The top US mobile game advertisers roughly tripled the number of new ad creatives they put into market, and growth was almost entirely in low-budget video tests 🕹 Nintendo now holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time 🕹 The biggest cross-platform franchises run their mobile and console arms as separate campaigns, with different channels, calendars and creatives #GameAdvertising

With so much volatility in the AI trade, @Meta's AI asst. app #Muse is still making waves, with more than 10M downloads in the first 35 days across the US and Canada. Even more, after 14 days, the app's retention rate was at 23% in the US - again, higher than @Claudeai which maintained a 17% rate when launched. Want to hear more updated muse numbers and the latest on the app of the moment? Check out our VP of Insights, Seema Shah on @Bloomberg from Oct. 16th. Full segment below👇

A bit of back-of-the-napkin math showed @Target's Back-To-School campaign in July and August delivered 781M retail media impressions, down 66% YoY. Read the blog 👉 okt.to/yZd8jh Target also cut back-to-school messaging across all activity, falling from over one-third, to 24% of all impressions. @Facebook remained Target's top BTS channel in 2026, though share of impressions fell 14% from last year, while @Instagram picked up the slack, jumping 13%. However, it wasn't all negative news - @Crayola "drew" (yes, we said it) the top advertiser spot across Target's BTS campaign with 94M impressions, the highest total for any leading advertiser in the last three years. Want to see how Target's retail media affected other channels, and how brand partnerships took center stage? Check out our latest blog with the link above! #retailmedia #RetailMediaNetworks #backtoschool #DigitalAdvertisingInsights #Target