Hotel owners and operators may look at the same property and see two different measures of success. An operator can point to pipeline growth, distribution strength, and system scale. An owner is more likely to ask what those capabilities do for the hotel's economics. Skift Studio spoke with Wayne Williams, chief financial officer of Minor Hotels, about how capital exposure can shape investment decisions, what owners should look for beyond headline growth metrics, and why testing ideas with an operator’s own money can matter before those ideas are taken to third-party owners. Read the full article here: hubs.li/Q04zBGBH0 In partnership with Minor Hotels

Mark Zuckerberg called travel one of the 'top use cases' for @Meta's artificial intelligence agent, Muse. He is also weighing ways for Meta to earn a share of what it helps people book. hubs.li/Q04C3CJZ0

The travel industry is racing to embrace AI, but still struggling with fundamental questions of trust, coordination, and commercial returns. We surveyed executives at Skift Global Forum 2026 to understand where the industry sees opportunity and where its biggest concerns lie. Read our recap of the seven key findings: hubs.li/Q04C18TR0 In partnership with Travel Guard

Transatlantic travel is holding strong. But the rules of growth are changing. U.S. and Canadian travelers are moving in different directions. Shoulder seasons are gaining ground. AI is reshaping discovery, while connectivity remains a barrier. So where will the next wave of growth come from? Following the Skift Transatlantic Summit 2026, we unpack the biggest shifts shaping the corridor — and what travel leaders need to rethink for 2027. Read our full analysis: hubs.ly/Q04BTtl40

Certares founder Greg O'Hara called Poland 'the superstar' when asked where he would invest outside Western Europe. In 2025, 24.5% of people in Poland couldn't afford a week's holiday, down from 33.2% in 2019. hubs.ly/Q04BTzGr0

As affluent travelers spend more on experiences, the line between retail and travel is fading. Advisors who continue to treat shopping as a sideline risk overlooking one of the journey's biggest opportunities. Get the story here: hubs.li/Q04zrYrG0 In partnership with The Bicester Collection

Corporate travel to Saudi Arabia has nearly stopped. Riyadh's airport has been effectively closed to commercial flights since an October 10 missile attack, and Riyadh bookings for November and December are down 23.8% from a year earlier. hubs.li/Q04B-mYx0

Booking is building its own payments system in India and selling business travel to small companies. Local rivals have a head start: MakeMyTrip said 79,000 small businesses use its myBiz platform, up 19% from a year ago. hubs.li/Q04B-nmL0

Southwest Airlines cut its 2026 outlook to adjusted earnings of $2.60 to $2.85 a share, down from $4. It could pay up to $4.55 a gallon for jet fuel this quarter. hubs.li/Q04B-n8G0

Independent hotel brands don’t have to choose between scale and identity. Shared loyalty, distribution, and technology can help them compete with the major global groups while preserving the local character and direct customer relationships that set them apart. Watch the full conversation: hubs.li/Q04BTjjZ0 In partnership with Global Hotel Alliance

Airbnb is limiting what hosts can ask of guests at checkout. In a Tuesday email titled “Important Changes to House Rules,” the company told hosts that starting November 20, they can choose from seven standard house rules and are “generally not allowed” to ask guests to wash dishes, strip beds, or take out the garbage. It is the first time Airbnb has published a house rules policy that spells out which host requests are reasonable and which aren’t. hubs.li/Q04BZfQl0

Skift research with 74,000 travelers found 77% say travel should benefit communities and the environment, and 24% actively seek sustainable options. The sustainable traveler is part of the mainstream. hubs.li/Q04BR9X_0

New ASTA and GBTA research found that a 1% increase in managed corporate travel spending was associated with a 0.2% increase in company revenue. Mark Meader explains why companies should evaluate travel for ROI, not just cost. Read the full Q&A and access the report: hubs.li/Q04BSK1Y0 In partnership with ASTA

Airports and airlines say they’re on the same team. Under pressure, that gets complicated. Los Angeles World Airports CEO John Ackerman takes the stage at Skift Aviation Forum for The Airport Scorecard: Where Airlines and Airports Agree, and Where They Don’t. You vote alongside him. November 12 | TWA Hotel, JFK Last chance to save $200 on tickets. Prices go up Friday night: hubs.li/Q04BHn7h0

Despite the higher fuel costs, United is still seeing high travel demand — premium and loyalty revenues were both up 17%. What does that mean? United's CFO said the carrier expects to pass on 100% of fuel costs by year-end through higher fares. Higher fuel costs would bring more capacity cuts, which typically hit thinner, price-sensitive routes first. And United's revenue grew across premium, loyalty, and basic economy, so the pressure is landing on costs, not bookings. Read more: hubs.li/Q04BRds_0

Sonesta has started laying off corporate staff. The cuts come less than two weeks after a $2 billion bid for Service Properties Trust's hotels, including 68 that Sonesta runs. Those 68 hotels hold about 17% of Sonesta's rooms. hubs.li/Q04BR63D0

U.S. visits to Europe are running about 1% below a record 2025. Canadian trips to the United States fell more than 23%. Their trips to Europe grew. Five takeaways from the Skift Transatlantic Summit: hubs.li/Q04BR6r20

Agoda said it has doubled its premium hotel supply in four years, and five-star searches are up in Kuala Lumpur, Bangkok, and Bali. Until it shows bookings, there's no hard proof it can sell luxury. hubs.li/Q04BR6gB0

HotelTonight co-founder Sam Shank said artificial intelligence agents could challenge the sponsored search model that big online travel agencies rely on. He would reposition HotelTonight as a specialist agent for last-minute stays. hubs.li/Q04BR6MS0

“Independent brands don’t need to choose between scale and independence. Collaboration can give them reach without giving up what makes them distinctive.” — Chris Hartley, CEO, Global Hotel Alliance at Skift Global Forum 2026 Get the Skift takeaway: hubs.li/Q04BxCKG0