Steph Korey

Big Day for Create: - $20M investment round from Alliance Consumer Growth (ACG), Mike Repole (vitaminwater, BODYAMOR), and existing investor Unilever Ventures. - The round closed in August 2025. We've more than doubled revenue since, are run rating well above $100M, and have been profitable for nearly a year. We are continuing to grow aggressively across all channels. - Creatine + Electrolytes Launch: Listen, I am not going to sit here claiming that this is some major scientific breakthrough. People have been mixing creatine and electrolytes for about 30 years...and for good reason. They just work better together. But for whatever reason, no brand had really gone after this opportunity in a big, coherent way. Create is going after it. 5g of creatine monohydrate, 500mg of sodium, 250mg potassium, 50mg magnesium, 1000mg of taurine. Launching in 3 flavors (available in a variety pack) today and now available on our website and Amazon...and at all Targets nationwide in mid-April. I have personally been taking 2-4 of these per day. Passionfruit is my favorite flavor, but think we did a strong job on all of the flavors. Variety Pack should help you identify your daily driver. Bunch of other things we'll be sharing soon (brand refresh, new packaging form factors Target expansion, team growth, etc.) More to come...