TAG Heuer

The 1991 Brazilian Grand Prix was a defining moment for Ayrton Senna. With seven laps to go, a gearbox failure left him with only sixth gear. His 36-second advantage began to disappear. But Senna refused to give up, making it to the finish line and claiming his first win on home soil.​ Senna showed that winning takes more than speed. It takes the resolve to keep going when stopping would be easier. That is what it means to be Designed To Win.​ #TAGHeuer #TAGHeuerFormula1 #DesignedToWin

The special edition TAG Heuer Formula 1 Chronograph x Senna 44mm channels Ayrton Senna’s bold racing spirit through a striking combination of colors, materials, and design.​ The sunray-brushed dial provides a black backdrop for the vibrant Brazilian flag colors featured on the 6 o’clock subdial, inspired by Senna’s legendary racing helmet. At 9 o’clock, the unmistakable yellow “S” takes its place on the seconds counter, while the forged carbon bezel bears the engraved Senna logo.​ go.tagheuer.com/THF144SennaY… #TAGHeuer #TAGHeuerFormula1 #DesignedToWin

At his home circuit in São Paulo, Ayrton Senna left a legacy that remains woven into the fabric of Interlagos. With 2 victories, 3 podiums, and 3 pole positions at the track, his record stands as a testament to his relentless determination and unrivalled connection with Brazilian fans.​ #TAGHeuer #TAGHeuerFormula1 #DesignedToWin

Ginza, welcome to the fast lane. From the ribbon cutting to an evening alongside Friends of the House and special guests, discover the highlights of our latest Tokyo boutique opening and experience the Maison’s latest expression of speed, innovation, and avant-garde design. #TAGHeuer #DesignedToWin

With a style all his own and the TAG Heuer Carrera Chronograph Extreme Sport on his wrist, Japanese actor Mackenyu Arata made an appearance in Ginza as we celebrated the opening of our newest boutique, bringing together contemporary design, the spirit of Tokyo, and our enduring passion for watchmaking. go.tagheuer.com/CarreraExtre… #TAGHeuer #DesignedToWin #TAGHeuerCarrera

Japanese actor Shota Matsuda attended a special event for the opening of our newest Tokyo boutique in Ginza, wearing the TAG Heuer Monaco Chronograph and bringing his unmistakable style to an evening defined by avant-garde design. go.tagheuer.com/MonacoChrono… #TAGHeuer #DesignedToWin #TAGHeuerMonaco

Friend of the House @TeamIkuzawa joined us in Ginza, wearing her own TAG Heuer Carrera Chronograph x Team Ikuzawa timepiece, as we celebrated the opening of our newest Tokyo boutique and our shared passion for pushing boundaries in both style and performance. go.tagheuer.com/CarreraTeamI… #TAGHeuer #DesignedToWin #TAGHeuerCarrera

Wearing the new TAG Heuer Carrera Chronograph Sport, Japanese actor and model Eiji Akaso was among the special guests at a dinner marking the opening of our Ginza boutique, a new space bringing the Maison’s avant-garde spirit to the heart of Tokyo. #TAGHeuer #DesignedToWin #TAGHeuerCarrera

Timekeeping motorsport like no other. Heuer chronographs became essential timekeeping instruments throughout the Golden Age of motorsport, transforming performance measurement and continually pushing the boundaries of precision forward, especially in Formula 1®. Throughout the 1960s and 1970s, Heuer stopwatches were indispensable trackside tools, trusted by pitlane officials to measure performance down to the smallest fraction of a second. The Microsplit HL 820 introduced the first electronic pocket timer, offering accuracy to 1/100th of a second, while the Heuer Centigraph set a remarkable new benchmark of 1/1,000th of a second. Designed to enhance human potential when victory depended on mastering time itself, these innovations brought a new level of insight to every moment on the track. #TAGHeuer #Formula1 #DesignedToWin @F1

Maximum victory! @redbullracing driver Max Verstappen takes another Grand Prix win after an action-packed showdown in Mexico City, delivering a standout performance through every twist and turn. Congratulations, Max! #TAGHeuer #DesignedToWin #MexicoGP

One day before the TCS New York City Marathon, the focus shifts from preparation to the final countdown. The new TAG Heuer Connected Calibre E5 Running Edition 45mm tracks the metrics that matter along the course, from pace and distance to stride and recovery, while two new digital watchfaces created with New York Road Runners celebrate 50 years of the iconic race across all five boroughs. ​ As Official Timekeeper, TAG Heuer will be setting the rhythm of race day, from the starting line to the finish​ ​ go.tagheuer.com/CWE5RunningE… #TAGHeuer #TAGHeuerConnected #DesignedToWin #TCSNYCMarathon

Winning starts long before the starting line.​ It’s in the discipline of every training run. The determination to keep going. And the decision to push beyond what once seemed impossible.​ As the TCS New York City Marathon approaches, thousands of runners are ready to put that resolve to the test across 26.2 miles of New York City. As Official Timekeeper, TAG Heuer will mark every second of their journey.​ One city. Limitless ambition. A united mindset: Designed to Win.​ go.tagheuer.com/CWE5RunningE… #TAGHeuer #DesignedToWin #TCSNYCMarathon

Last week, we welcomed passionate TAG Heuer collectors to our Manufacture in La Chaux-de-Fonds for our annual Collectors’ Summit. Sharing a mutual admiration for Heuer vintage timepieces, guests went behind the scenes at our manufacture, explored each other’s personal collections, and discussed the rich history of the Maison with CEO Béatrice Goasglas. Thank you to all who attended for your continued enthusiasm, ideas, and dedication. You are the beating heart of TAG Heuer, and together, we are Designed To Win. #TAGHeuer

House Ambassador @PatrickDempsey pairs the TAG Heuer Golden Age sunglasses with both the TAG Heuer Carrera Chronograph Sport and his own vintage Heuer Silverstone, bringing three expressions of TAG Heuer together in one unmistakable look.​ Gromming by @JillianDempsey go.tagheuer.com/CarreraSport… #TAGHeuer #TAGHeuerCarrera

Performance meets undeniable presence when House Ambassador @PatrickDempsey adds the new TAG Heuer Carrera Chronograph Sport and TAG Heuer Drive sunglasses to his already distinctly modern aura. Groomed by @JillianDempsey.  go.tagheuer.com/CarreraSport… #TAGHeuer #TAGHeuerCarrera

House Ambassador @PatrickDempsey and the TAG Heuer Carrera Chronograph: the perfect pairing of racing heritage, modern performance, and timeless style. Grooming by @JillianDempsey go.tagheuer.com/CarreraChron… #TAGHeuer #TAGHeuerCarrera

FIGHTING TO THE FINISH. A solid drive from @redbullracing driver Max Verstappen at the Formula 1 MSC Cruises United States Grand Prix, with well-timed overtakes to secure P3. Isack Hadjar also put in a strong performance to finish P6. Well done, Bulls! #TAGHeuer #Formula1 #USGP