OUAI (@theouai) header
OUAI (@theouai) profile picture

Wherever you go, go all the OUAI.

Beverly Hills, CA
Joined September 2015
Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)Photo by OUAI (@theouai)
When you get your hair done but it’s supposed to rain for the next week
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Dandruff showing up the minute the weather drops below 60 degrees
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Hi! We do not have refills available for Scalp Serum yet, but we'll let our team know you want this! 🙌
Replying to @theouai
@theouai Do you guys do a refill of the scalp serum? Loving it so much its brill and I'm getting near the end of my bottle 😊 thanks
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We got you 👏
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Replying to @theouai
@theouai towering over Williamsburg! #OOH
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We LOVE to hear this ❤️
This @theouai leave in conditioner got my hair feeling amazing! 😍
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Yes OUAI 👏
All my candles come from @theouai 🤍
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Loving the new @theouai #OOH campaign - and pumped to play a small role in it. Keep your eyes open in NYC and LA!
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⁦@theouai⁩ 🤝 Sunset
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I love @theouai 🌸🌹my hair feels and looks fabulous 🫶🏻
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Prepare for the givea-OUAI of your hair's dreams 💫 WIN EVERY. SINGLE. PRODUCT. from @theouai! From their salon-worthy leave-in treatments to curl-defining creams… head to our Instagram, stat! 🏃
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They’re a 10, but they mispronounce OUAI.
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We are so grateful to receive $25,000 from @theouai in honor of #Pride! This donation will help us expand access to LGBT-inclusive education. Visit theouai.com to make a donation. 100% of proceeds go to PRISM and @LALGBTCenter!
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Humidity + @theouai wave spray is my natural wavy hair holy grail
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GOOD THINGS COME TO THOSE WHO OUAI 💧 Meet Scalp Serum: our new skincare-inspired serum that helps balance and hydrate your scalp to create an ideal environment for your hair to thrive. theouai.com/products/scalp-s…
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GOOD THINGS COME TO THOSE WHO OUAI 💊 Meet Thick & Full Supplements: our new vegan, daily supplement that works to support healthy hair with ingredients like biotin and pea sprout extract that promote thicker, fuller and longer-looking strands 💆‍♀️ theouai.com/products/thick-f…
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I swear @theouai has changed my hair game ! The shampoo / conditioner is everything
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