We are the UN agency responsible for the promotion of responsible, sustainable, & accessible tourism. #BringingTheWorldCloser
Poeta Joan Maragall, 42 Madrid
Joined June 2009
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In Guatemala, heritage isn’t just preserved. It’s alive. 🇬🇹
From artisans passing down centuries-old traditions to communities creating new opportunities through tourism, every encounter revealed something unique about this remarkable country.
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For the first time, @UN Secretary-General @antonioguterres visited UN Tourism at its new HQ in 🇪🇸, welcomed by @UNTourism_SG Shaikha Al Nuwais.
As he nears the end of his 10-year tenure, the visit recognized his leadership & reaffirmed tourism’s role in sustainable development.
The visit of @UN Secretary-General @antonioguterres to our new headquarters in Madrid reinforces a powerful message: tourism is more than an economic force.
It is a bridge between cultures, a driver of mutual understanding and a force for peace.
At @UNWTO headquarters in Madrid, the Secretary-General @antonioguterres highlighted the vital role of tourism in fostering peace, strengthening understanding between cultures and advancing the values of the UN Charter.
How can AI transform destination marketing without losing the human touch?
At the 18th UTM–UN Tourism Training Programme in Macao, China, professionals from 17 countries explored that balance.
Find out more about the programme ⬇️
🔗untourism.int/event/18th-utm…
🇺🇦 Tourism is already playing a vital role in Ukraine’s recovery, and its impact will only grow.
Through 500 scholarships and our Best Tourism Villages initiative, UN Tourism is investing in the people, skills and rural communities shaping Ukraine’s tourism future.
🇺🇦 Innovation can help make tourism safer and more resilient.
The Ukrainian Chapter of the UN Tourism Safe Destinations Challenge is calling for innovative solutions to strengthen traveller safety and destination resilience.
💡 Apply by 9 November!
🔗 untourism.int/startup-compet…
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Discover the flavours of Sierra Leone! 🍲🇸🇱
Sierra Leone hosts the 3rd UN Tourism Regional Forum on Gastronomy Tourism for Africa!
📍 2–4 December 2026 | Lungi
See how African cuisine preserves heritage, empowers communities and creates opportunities.
✨ Register by 15 November!
How to register:
1️⃣ Email 📧 [email protected] with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below ⬇️
🔗untourism.int/events/3-un-to…
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📣 One month to go! 🌍
On 27 November, join us in Tashkent, Uzbekistan 🇺🇿, to launch the UN International Year of Sustainable and Resilient Tourism 2027 - and kick off the world’s largest consultation on tourism’s role in the post-2030 development agenda.
📢 Registration is open! Here's how to join:
1️⃣ Email 📧 [email protected] with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below. ⬇️
🔗 untourism.int/events/opening…
Discover Africa through its flavours! 🍽️🌍
Join us in Sierra Leone 🇸🇱 for the 3rd UN Tourism Regional Forum on Gastronomy Tourism for Africa to explore how food and culture create opportunities for tourism and communities.
📅 2–4 December
📢 Registration extended to 15 November!
How to register:
1️⃣ Email [email protected] with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below ⬇️
🔗untourism.int/events/3-un-to…
🌍 The world is on the move!
Where is international tourism growing, and how is the global tourism landscape evolving?
The latest UN Tourism World Tourism Barometer takes a closer look at the trends shaping international travel in 2026.
🔗untourism.int/news/internati…
We’re hiring! 📣
🔷 Senior Finance and Accounting Specialist
Department: Regional Regional Office for the Middle East
📍 Riyadh, Kingdom of Saudi Arabia
🗓 Deadline: 20 October 2026
🔗 pre-webunwto.s3.eu-west-1.am…
At #WorldTourismDay 2026 in El Salvador 🇸🇻, three digital storytellers joined UN Tourism Secretary-General Shaikha Al Nuwais to explore influence, trust and AI.
The verdict? Technology opens doors, but it's the human element that makes us want to walk through them. 💙
⏰ Starting soon! 🍴🌍
How can local flavours and traditions shape tourism?
Join UN Tourism and the Basque Culinary Center to discover inspiring gastronomy tourism initiatives from
🇨🇦 Canada | 🇨🇿 South Moravia (Czechia) | 🇸🇮 Slovenia
🔗 untourism.int/events/webinar…
What happens when AI meets one of the world’s most human sectors? 🌍
From El Salvador 🇸🇻, #WorldTourismDay explored how AI is reshaping tourism. The opportunity is immense, but so is our responsibility to ensure its benefits are shared by all.
The work is just beginning. #WTD26
Next stop: Cabo Verde. 🇨🇻🌍
In 2027, World Tourism Day heads to this Atlantic archipelago of 10 islands, home to volcanic landscapes, rich culture and the spirit of Morabeza.
A new destination. A new chapter. See you in Cabo Verde for #WorldTourismDay 2027. 💙
How can food and local culture shape great tourism experiences? 🍴🌍
Join UN Tourism and the Basque Culinary Center for two webinars bringing together destinations featured in our new publication, Good Practices in the Development of Gastronomy Tourism.
Hear directly from the people behind the initiatives, discover what worked, what they learned & the approaches other destinations can take forward, with time to ask your questions live.
29 September | Spanish
🇧🇷 Brazil | 🇨🇱 Chile | 🇲🇽 Quintana Roo (Mexico)
untourism.int/es/events/webi…
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🔴 WE’RE LIVE from El Salvador! 🇸🇻🌎
World Tourism Day 2026 is happening now.
Join us as we bring together voices from across the world to explore how AI and digital transformation are reshaping tourism.
Watch live now. ⤵️
youtube.com/live/-FID5lfXYgQ…
Happy World Tourism Day! 🌍💙
As AI reshapes tourism, one thing matters: progress only counts if it reaches everyone.
From El Salvador 🇸🇻, this #WorldTourismDay is about making sure technology creates opportunities for all.
#WTD26
The spotlight is on El Salvador. 🇸🇻
Tomorrow, the country welcomes the world for #WTD26 - bringing tourism stories to the global stage.
A fitting setting for a conversation about where tourism goes next.
Tomorrow, World Tourism Day begins. 🌎
Tourism is everywhere.
In the food we eat.
The stories we carry.
The businesses we support.
The skills we build.
The connections we make.
Its impact reaches far beyond the journey itself.
Tomorrow, on #WTD26, we celebrate the power of tourism and everything it sets in motion. 🌍
Look closer, and tourism tells a bigger story. 🇸🇻
From its Pacific coast and surf to its mountains, landscapes, traditions, flavours and communities, El Salvador shows tourism in many forms.
In two days, El Salvador hosts the world for #WTD26.
