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The online business analysis journal of the @Wharton School of @Penn, sharing Wharton's intellectual capital with the world since 1999.

Philadelphia, PA
Joined January 2009
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🎙️ Get to know our five podcasts, where @Wharton professors bring you insights every week on the biggest issues shaping business: whr.tn/podcasts Featuring these hosts and many more experts: @EBradlow @BCMassey @AdiWyner @BarbaraKahn @AmReed2 @KHosanagar @SNetesin
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Could watching sports help us feel less lonely? @Kennedy_School's @Todd_Rogers_ joined @WMoneyball to explore the science of sports fandom and social connection, including how merchandise sparks conversation among fans. Full episode available wherever you get your podcasts.
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What shapes the financial decisions we make under pressure? Patrick Adams studies how economic risks affect household finances—and the choices investors make. Our video series introducing @Wharton's newest faculty members continues with Adams, an assistant professor of finance.
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Accepting AI’s answers without questioning them? @Wharton’s @GidiN and Steven Shaw call it “cognitive surrender.” In their experiments, participants accepted AI’s wrong answers over 80% of the time after consulting it. 🎨: @marissashandell (Research Doodles on Instagram)
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What gets people talking about a brand they love? SET Active's Lindsey Carter joined hosts Barbara Kahn and @amreed2 on our Marketing Matters podcast to discuss turning loyal fans into brand advocates. Tune in to the full interview wherever you get your podcasts.
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We're curious — what are YOU most curious about right now? @Wharton research covers a lot of ground. We’d love to know what interests you most and how you like to keep up with us. Take our 5-minute readership survey → whr.tn/4i1cF47
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What makes sports betting so tempting to Gen Z, even at the expense of retirement savings? On our This Week in Business podcast @Wharton neuroscientist @MichaelLouisPl1 explains how quick rewards, social pressure, and easy access can draw young people in: whr.tn/4sojoss
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Knowledge at Wharton retweeted
My new book, Co-Existence, is out today. It is a guide to how to live & work in a world where AI is sometimes, but not always, better than you. (And, for the release, I worked with Opus 5.5 to make a quite interesting experience for the book's website: co-existence.ai/)
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Our series introducing @Wharton’s newest faculty members returns with Thomas Sargent, a Nobel Prize–winning economist who joins Wharton as the Rowan Distinguished Professor of Finance. Stay tuned every other Monday to meet the rest of this year’s new crop of professors.
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Who controls a brand’s values after it’s sold? @Wharton’s @ME_Schweitzer explores the Ben & Jerry’s dispute and lessons for founders and buyers on mission and control in the latest episode of our This Week in Business podcast. Tune in here: whr.tn/47V4gcm
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AI is informing lending and investment decisions. What happens as it becomes more autonomous? @Wharton’s Winston Dou explores the benefits, risks to competition and market stability, and need for human oversight. Tune in to this episode of Ripple Effect: whr.tn/4ySACAC
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What can bowling teach us about building a brand? Julie Zukof, VP of Brand at @LuckyStrikeEnt, joins @BarbaraKahn and @AmReed2 on Marketing Matters to explore how consumer insights, nostalgia and brand positioning can give customers a reason to return: whr.tn/3TVkUFB
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How will AI change investing? Is the financial system ready? Are we heading for a boom or a bubble? What happens to jobs in finance? Exploring these questions and more, all four episodes of our special Future of Finance series are now live: whr.tn/4i3905A
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How transformative will AI be for the economy? In episode three of our four-part Future of Finance series we explore what financial markets reveal about AI’s potential and whether today’s investment signals growth or a bubble. Watch now: whr.tn/4daAGmn
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How does extreme heat affect the way we learn and work? @Wharton's R. Jisung Park examines how rising temperatures can shape student performance, workplace safety, productivity and economic opportunity. More on the economic impacts of extreme heat: whr.tn/4xEUwNS
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A new paper from Wharton public policy professor @BerkouwerS finds that clean cookstove subsidies can be a highly cost-effective way to reduce carbon emissions, helping settle questions about whether these programs deliver on their climate promise: whr.tn/4y3CdmF
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In the second episode of our four-part Future of Finance series, @Wharton's Itay Goldstein speaks with @BankOfEngland's Sarah Breeden about the risks AI could pose to financial markets and how regulators can support innovation while maintaining stability: whr.tn/4yMBy8W
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In an exclusive exercept from her new book, Situated, @Wharton & @BehaviorChange's @AngelaDuckw explores the idea of “situational agency,” or taking charge of your circumstances and choosing the people, places and environments that bring out your best. whr.tn/4cT3qA5
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How does the Federal Reserve actually work? With the Fed back in focus, we’re revisiting an explainer from earlier this summer featuring Wharton’s Patrick Harker and Peter Conti-Brown on the Fed’s role, structure and use of interest rates: whr.tn/4h8Uc3Q
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Private credit funds often invest in assets that can be difficult to sell quickly. So what happens when more investors want to cash out at once? Listen to analysis from @Wharton professor of finance Itay Goldstein: whr.tn/4iOYPTl
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In the first episode of our new four-part Future of Finance series, @Wharton's @NickRoussanov and @GoldmanSachs' Ingrid Tierens join host and Wharton finance professor Itay Goldstein to explore what the next era of quantitative finance could look like: whr.tn/4xYFlAg
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