Yodel Mobile is an award-winning app marketing agency helping brands grow through ASO, paid UA, retention, creative and mobile strategy.
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Joined June 2010
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We're really pleased to share The New Rules of App Growth: our new research with @OpiniumResearch among 4,000 app users in the UK and US.
No app discovery route reaches more than 40% of consumers.
Download it here: yodelmobile.com/new-rules-of…
#TheNewRulesofAppGrowth
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“AI might drive discovery, but apps build relationships."
With global ad spend set to hit $1.34 trillion, our Founder & CEO Mick Rigby shares why apps deserve a seat at the advertising planning table.
Read the full piece 👇 advertisingweek.com/aw360/na…
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Would your users stay if you introduced a paywall?🤔
📈Our research with 4,000 UK and US app users says 30% say clear pricing with no hidden costs would convince them to pay. @PMarketingW
Read more: performancemarketingworld.co…
Download the full report: yodelmobile.com/new-rules-of…
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🔎 AI discovery is changing how users find apps, but how do you measure AI visibility?
We break it down into 4 layers: → Presence → Perception → Influence → Outcomes
Learn more in our latest blog:
yodelmobile.com/how-to-measu…
#ASO #AppGrowth #AIVisibility
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Is your Prime Day audience one you actually want to keep? Our Strategy Growth Director Rishan spoke to @PMarketingW about what Big Deal Days mean for app marketers.
Read more to learn about his findings 👇
performancemarketingworld.co…
#PrimeDay #AppMarketing
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🔎 @Reddit shows you what App Store reviews can’t - what users think before they download your app.
Those insights can help shape smarter ASO, UA, creative and product decisions.
Read more: yodelmobile.com/reddit-for-a…
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Product Page Headers are officially live!
New for this year, they give app marketers another way to drive creative impact on your store listing, without necessarily overhauling your entire screenshot strategy.
Discover more here: yodelmobile.com/apples-new-p…
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Planning out which booths to visit at #BOANY tomorrow?
📍Stop by Booth D to visit the Yodel Mobile team
✨ Submit your app here to receive a free AI & ASO visibility audit: yodelmobile.com/yodel-mobile…
Plus, we’ve got lots of goodies... 👀
#AI #ASO
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Megan Dean is bringing her London standing-room-only session to New York! 🇺🇸
📆 17 Sept | 🕙 10:20AM
📍 Growth Zone
👋 Booth D
Don't forget to book your AI visibility & ASO audit:
yodelmobile.com/yodel-mobile…
#BOANYC #AI #ASO
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How visible is your app in the age of AI? 👀
We’re offering free AI & ASO visibility audits at Business of Apps New York on Booth D.
✨ Book your free audit: yodelmobile.com/free-ai-aso-…
#BOANYC #AI #ASO
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18 years in mobile feels like several lifetimes. 📱
From the beginnings of the app economy to today’s AI-powered landscape, a lot has changed. But our focus hasn’t: helping brands turn growth opportunities into results.
Read our story: yodelmobile.com/18-years-of-…
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The countdown to #BOANYC is on! 🇺🇸
Strategic Growth Director, Megan Dean, is bringing her London standing-room-only session to NYC.
📆 17 September
📍10:20AM, Growth Zone
👋 Visit us on Booth D
Book your AI visibility & ASO audit: yodelmobile.com/yodel-mobile…
#AI #ASO
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We’re offering free AI & ASO visibility audits for app marketers at Business of Apps New York. 🗽
Discover how your app is showing up across AI discovery, where the gaps are, and what you can do to improve visibility.
✨ Book here: yodelmobile.com/free-ai-aso-…
#BOANYC #AI #ASO
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Smarter app marketers are using first-party data to:
📲 Optimise for higher-quality users
👥 Build stronger audience signals
📊 Understand true user value
Read how first-party data can transform your UA strategy: yodelmobile.com/how-first-pa…
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🚨 Final call: Tomorrow, we’re joining forces with @AppFollowIO to put gaming apps’ ASO under the microscope, LIVE!
➡️ There’s still time to register here: airmeet.com/e/d6697c00-8a75-…
Tomorrow, Wednesday 9 September
2PM BST | 3PM CET | 9AM EST
#Gaming
#MobileGaming
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We're offering free AI visibility audits at @BusinessofApps New York on 17 September.
📍 Convene, 237 Park Avenue, New York
📅 17 September 2026
✨ Booth B
Submit your app here: yodelmobile.com/yodel-mobile…
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Apple is giving app marketers more creative control over the App Store.
New Product Page Headers and Search Result assets create two valuable new opportunities to influence the journey from discovery to download.
Read the full insights here: yodelmobile.com/apples-new-p…
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90 years ago, live sports meant black-and-white TV.
Today, mobile puts fandom in your pocket, from streaming and social to real-time data.
Yodel Mobile’s Rishan Weerakoon explores why seamless mobile experiences matter in @advertisingweek:
👉 advertisingweek.com/aw360/ne…
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What a way to kick off our 18th year celebrations 🎉
On Thursday, we brought together current and former Yodellers, clients, and family and friends for Yodel Mobile's 18th birthday celebrations.
Here’s a look at some of the best moments from the evening. 👇
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@mickrigby, Yodel Mobile’s CEO delves into 18 years of app marketing on the Signal & Noise podcast with hosts @bretthouse and @longacre_r53979.
Listen to the full conversation here: youtube.com/watch?v=J5yo3EV3…
#AppMarketing #AppGrowth #MobileMarketing #UserBehaviour #AI
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