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We’re excited to announce the launch of Audiense Action — a new solution that transforms audience insights into actionable campaign strategies.
Audiense Action delivers segmented strategies you can put into action immediately across your choice of Meta, Google, TikTok, email, SMS, and more. Whether optimizing with limited resources or refining strategy within a mature team, Audiense Action helps you to:
✓ Understand your audiences, competitors, and new markets via real data (not hunches).
✓ Instantly generate personas, messaging, creative direction, and influencer ideas.
✓ Implement campaigns seamlessly via our Meta integration.
With insights from more than three billion consumers and 30+ years of expertise, Audiense Action will help you understand your audiences, what drives them, and how to reach them — creatively and effectively.
Learn more and get a free trial here: bit.ly/4nnpc1x
Most retail strategies were built for a world where ecommerce and stores competed.
Today, they fuel each other.
Understanding how shoppers move between digital and physical is now a strategic advantage.
Our guide explores this shift:
bit.ly/42iNOjH
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Hanging out at #MeltwaterSummit today 👋🎉
Stop by Booth #2 to meet the @AudienseCo team.
𝗕𝗼𝗼𝗸 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀: bit.ly/4werC7T
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Happy to be sponsoring #MeltwaterSummit 🎉✨
Two days of insight‑driven sessions and conversations with leaders across PR, marketing, and comms from @Meltwater.
🍸Join us for drinks at Lady Blue in NYC
May 4 | 6–8 pm
Limited spots — grab yours: bit.ly/49dLFJB
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We’re heading to #MeltwaterSummit as an official sponsor 🎤✨
Two days of hands-on workshops, inspiring keynotes, and executive-level insights from @Meltwater.
🗓️🤝 𝗣𝗿𝗲-𝗯𝗼𝗼𝗸 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 at Booth #2 to talk audience insights: bit.ly/4mUUwWg.
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Market research takes weeks. Launch windows don’t ⏱️
In our latest blog, we explain how 𝗔𝘂𝗱𝗶𝗲𝗻𝘀𝗲 𝗔𝗰𝘁𝗶𝗼𝗻 gives marketers a faster read on how real audience segments will respond, before their campaigns go live.
𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗶𝘁 𝗵𝗲𝗿𝗲 👉 bit.ly/4vReyFi
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We’re thrilled to sponsor #MeltwaterSummit! 🎉
🗽 NYC | 🗓 May 5–6
Connect with top marketing & PR leaders.
𝗦𝗮𝘃𝗲 $𝟯𝟬𝟬 𝗼𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 — use code 𝗠𝗦𝟮𝟲𝗔𝗨𝗗𝗜𝗘𝗡𝗦𝗘 at checkout.
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Real-world shopper behavior holds the key to:
• Better targeting 🎯
• Stronger creative ✨
• Smarter store planning 🧠
The strongest retail strategies today are built from movement, motivations, and preferences — not channels.
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What does this mean for modern retail teams?
We explore how behavior-driven insights help unify targeting, messaging, and store strategy in our Omnichannel Retail Strategy Guide:
resources.audiense.com/omnic…
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Retail isn’t online or in-store anymore.
It’s one continuous journey — yet many strategies still aren’t built for that reality.
Shoppers move fluidly between screens, stores, and moments.
But many teams still plan in silos, optimizing channels instead of understanding behavior.
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If this feels familiar, we created a guide exploring how leading brands are adapting strategy and planning to match how shoppers move today.
Download the Omnichannel Retail Strategy Guide: resources.audiense.com/omnic…
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Retail leaders gain an edge by improving visibility across the customer journey 👀
Clearer insight into behavior helps teams strengthen:
🔸 Targeting
🔸 Messaging
🔸 Store planning
Leading brands are combining mobility and digital signals into one unified strategy.
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We captured how leading retailers are doing this in a practical guide.
It shows how behavior-driven data helps unify targeting, messaging, and store strategy.
resources.audiense.com/omnic…
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She retired last year. Now she has time, opinions—and more disposable income than most of your customers.
She’s been loyal to your competitor for years…
but something’s changed 👀
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Audiense Action shows you what changed—and how to win her over.
Build AI-powered segments from billions of signals, then chat with them in real time. Ask before your brief goes out.
The always-on focus group you never had.
👉 audienseaction.ai/
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Better visibility across the customer journey = an edge for retail leaders.
It helps teams tackle:
👉 Rising acquisition costs
👉 Channel performance clarity
👉 Connected customer experiences
The opportunity isn’t more tools — it’s better visibility into shopper behavior.
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Our Omnichannel Retail Strategy Guide shows how behavior-driven data helps teams unify targeting, messaging, and store strategy.
If you're working to connect digital and store experiences, start here: bit.ly/3MGocsL
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Find him with Audiense Action.
Tap into billions of behavioral signals to uncover hidden audiences and chat with them using AI. Ask what they buy, ignore, and what actually makes them stop scrolling.
That’s Action. Ask anything. Learn everything.
audienseaction.ai/
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The customer journey isn’t linear anymore.
Shoppers move fluidly across:
• Digital discovery
• Mobile comparison
• In-store decisions
When teams plan in silos, strategy breaks.
Modern retail planning starts with how people actually move — not how funnels are drawn.
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If you’re aligning segmentation, messaging, and planning across digital + in-store, this guide may help.
It breaks down how modern shopper behavior really works — and how retail teams are adapting strategy to match it.
bit.ly/3MGocsL
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He could be your next best customer… if only you knew what makes him tick.
Discovering that usually takes weeks of surveys and analysis.
Audiense Action changes all that 👇
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Ask any audience anything and get answers instantly with AI-powered insights:
• Why they buy
• What promotions resonate
• Why they choose competitors
Your always-on focus group. Insights in minutes, not months.
Learn more: audienseaction.ai/
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She buys organic. She drives 40 minutes to the farmer's market. She hasn't set foot in a mall in three years.
She's also one of your highest-value in-store customers.
Ask her anything. She'll tell you exactly what brought her in... and what would bring her back.
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That's Audiense Action. Real audience segments you can talk to, before the brief goes out. Learn more: audienseaction.ai/
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Shoppers move across online, mobile, and in-store — and leading brands are adapting.
With the right visibility, teams see more than touchpoints.
They understand how people discover, compare, and decide.
That’s what drives smarter targeting and stronger messaging.
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We’ve pulled these ideas into a practical guide on building retail strategies around real customer behavior.
If you’re working on connecting digital and store experiences, this is a good place to start: resources.audiense.com/omnic…
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Retail has evolved.
Strategy is evolving with it.
Leading teams aren’t separating ecommerce and stores anymore — because customers don’t.
They’re building connected strategies across digital and physical to reflect how people actually shop.
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The brands pulling ahead are integrating:
• Data 📊
• Media + creative 🎯
• Store experience 🏬
Into one unified approach grounded in real shopper behavior.
We break down how in our Omnichannel Retail Strategy Guide: bit.ly/3MGocsL
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Customers don’t think in channels.
They think in moments.
They discover online, compare on mobile, and buy in-store — often faster than teams can track.
We created a guide on what this shift means for modern retail strategy. 👇
hubs.ly/Q044BlCV0
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Your customers don’t shop in channels.
They discover online.
Compare on mobile.
Decide in-store — sometimes in under an hour.
Retail leaders aren’t optimizing channels anymore.
They’re building 𝗼𝗻𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 around real shopper behavior.
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The opportunity isn’t more channels.
It’s visibility across the full customer journey.
We created a guide explaining how modern shoppers really move — and how retail teams can align segmentation, messaging, and planning across digital + in-store.
🔗 bit.ly/3MGocsL
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