Jon Russo (@B2BCMO) header
Jon Russo (@B2BCMO) profile picture

Jon Russo

@B2BCMO

Unleash B2B growth with our #ABX, MarTech, & Sales proven strategies. Led by 10+yr CMO w 4 exits, @BerkeleyHaas data-driven insights & @USArmy discipline.

linkedin.com/in/jonrussoexecutive/
Joined May 2008
  • Tweets14.1K
  • Following4.9K
  • Followers4.2K
285Media
Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)Photo by Jon Russo (@B2BCMO)
Goldman Sachs says AI-displaced employees face a harder path back to work businessinsider.com/goldman-…
Goldman Sachs says AI-displaced employees face a harder path back to work

Goldman Sachs says AI-displaced employees face a harder path back to work

Goldman has updated its views on the impacts of AI on the labor market recently. In October, the bank said that 9% of workers could be displaced by AI.

businessinsider.com
27
Judgment replaces expertise for leaders in the age of AI ft.com/content/a898fc98-b983…
Judgment replaces expertise for leaders in the age of AI

Judgment replaces expertise for leaders in the age of AI

Executives must rethink their roles and skills as the technology changes

ft.com
32
Experts cast doubt on Anthropic report detailing how AI has altered work at the company theguardian.com/technology/2…
Experts cast doubt on Anthropic report detailing how AI has altered work at the company

Experts cast doubt on Anthropic report detailing how AI has altered work at the company

Anthropic claims AI will shift how work gets done and labor demand – but some experts are skeptical of the vision

theguardian.com
42
Apparently this is CTO payback for the years of Martech decisions made without any technical oversight The Marketing Department Is About To Disappear Because AI Is Now Selling To AI via @forbes forbes.com/councils/forbeste…
Council Post: The Marketing Department Is About To Disappear Because AI Is Now Selling To AI

Council Post: The Marketing Department Is About To Disappear Because AI Is Now Selling To AI

That's precisely the work AI is best suited to automate, not the work that justifies a marketing department.

forbes.com
34
Jon Russo retweeted
Joe G (@EastEndJoe) profile picture
Joe G
@EastEndJoeOct 9
Due to popular demand. 👇
1,589
7,005
876
41,484
1,835,615
A teen tried to navigate Canadian mountains with Claude. His trek ended in an emergency rescue theguardian.com/world/2026/o…
A teen tried to navigate Canadian mountains with Claude. His trek ended in an emergency rescue

A teen tried to navigate Canadian mountains with Claude. His trek ended in an emergency rescue

The incident is the latest to raise questions about the growing reliance on digital maps for wilderness navigation

theguardian.com
96
Consulting's race to become AI native businessinsider.com/consulti…
Consulting's race to become AI native

Consulting's race to become AI native

How much is the drive to be "AI-native" changing the core of traditional consulting?

businessinsider.com
1
69
CMOs are struggling to link AI visibility with sales digiday.com/marketing/cmos-a…

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact isn’t easy.

digiday.com
8
67
Why The Best Entrepreneurs Treat Recovery Like Strategy via @forbes forbes.com/sites/rhettpower/…
Why The Best Entrepreneurs Treat Recovery Like Strategy

Why The Best Entrepreneurs Treat Recovery Like Strategy

Recovery is starting to look less like a luxury and more like a standard part of running a business, and the founders paying attention to it are protecting more than their own energy.

forbes.com
56
"AI is creating a structural skills mismatch as companies aggressively replace generalists with specialized talent." fortune.com/2026/08/02/as-ai…
As AI creates more entrepreneurs and a skills mismatch, Gen Z faces the choice of being a special...

As AI creates more entrepreneurs and a skills mismatch, Gen Z faces the choice of being a special...

"AI is creating a structural skills mismatch as companies aggressively replace generalists with specialized talent."

fortune.com
83
Atlassian tightens tracking of staff AI use as other technology firms encourage ‘tokenmaxxing’ theguardian.com/technology/2…
Atlassian tightens tracking of staff AI use as other technology firms encourage ‘tokenmaxxing’

Atlassian tightens tracking of staff AI use as other technology firms encourage ‘tokenmaxxing’

Some companies reportedly using leaderboards for employees who used the most AI in their work

theguardian.com
59
Companies Laid Off Workers for AI, and Now They’re Staring at Huge Invoices finance.yahoo.com/technology…
Companies Laid Off Workers for AI, and Now They’re Staring at Huge Invoices

Companies Laid Off Workers for AI, and Now They’re Staring at Huge Invoices

AI cost overruns are blindsiding companies as usage-based pricing turns early savings promises into six- and nine-figure monthly bills.

finance.yahoo.com
32
finance.yahoo.com/technology…
Execs Confused and Horrified by the Huge AI Bills After Thinking They Could Replace Workers for Free

Execs Confused and Horrified by the Huge AI Bills After Thinking They Could Replace Workers for Free

"Many organizations are still building the capabilities required to forecast, monitor, and manage AI spending effectively."

finance.yahoo.com
38
CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs businessinsider.com/adobe-cm… via @businessinsider
Adobe's CMO says the best marketers never stop reinventing themselves

Adobe's CMO says the best marketers never stop reinventing themselves

Lara Balazs, CMO of Adobe, interviewed at the 2026 Cannes Lions, said CMOs need to disrupt themselves in response to constant change.

businessinsider.com
36
Palo Alto Networks CEO: We're in 'a Darwinian moment' where employees have to prove their AI skills businessinsider.com/palo-alt… via @businessinsider

Palo Alto Networks CEO: We're in 'a Darwinian moment' where employees have to prove their AI skills

"The challenge right now is 90% of the enterprise employees are not AI savvy," said Palo Alto Networks' CEO, who added that self-teaching is key.

businessinsider.com
41
How the modern CMO role prepares leaders for the CEO seat fastcompany.com/91563016/how…
How the modern CMO role prepares leaders for the CEO seat

How the modern CMO role prepares leaders for the CEO seat

A wider share of responsibilities puts the CMO in prime position.

fastcompany.com
25
AI’s rise is forcing consulting firms to rethink traditional hourly billing, a transition proving slow and difficult for the industry wsj.com/cfo-journal/inside-c… via @WSJ
Inside Consultants’ Messy Shift From Hourly Billing

Inside Consultants’ Messy Shift From Hourly Billing

As AI threatens to make the billable hour obsolete, professional-services firms wrestle with reinventing how they charge clients.

wsj.com
29
Chief marketing officers are gaining influence in the C-suite as AI reshapes consumer behavior. fortune.com/article/cmo-chie…
AI is turning CMOs into some of the most powerful execs in business | Fortune

AI is turning CMOs into some of the most powerful execs in business | Fortune

Marketing's new power brokers aren't creatives.

fortune.com
18
Mastercard's former CMO says we're entering a 'golden era' for marketing businessinsider.com/masterca… via @businessinsider
Mastercard's former CMO says we're entering a 'golden era' for marketing

Mastercard's former CMO says we're entering a 'golden era' for marketing

Mastercard's Raja Rajamannar says that AI is both a threat and opportunity in marketing, emphasizing creativity's growing importance amid AI slop.

businessinsider.com
1
29
AI Token budgets according to CFOs - “How do you forecast for something that’s changing weekly?” Tropic CFO asks. cfobrew.com/stories/navigati… via @MorningBrew
Navigating rising AI costs is getting tricky

Navigating rising AI costs is getting tricky

“How do you forecast for something that’s changing weekly?” Tropic CFO asks.

cfobrew.com
22
Load more