We provide the clear attribution high-consideration brands need to turn once-invisible touchpoints into tenable revenue.
Chicago, IL
Joined December 2008
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Your website can be perfectly optimized and still lose to a competitor that the rest of the internet just…likes more.
That's the off-page SEO problem in a nutshell, and it's more fixable than it sounds. We broke down what it is and how to strengthen yours: bfo.io/4zn6MEt
Google makes thousands of changes to its algorithm every year, some small, others significant enough to send marketing teams into a panic on a Tuesday morning.
Keeping up with all of it is basically a full-time job, which is why our newsletter exists: bfo.io/47Uftdu
Steve has a rule he lives by in business. Recently, an unexpected text from an old colleague reminded him why he holds onto it, and sparked a conversation about what it looks like when good people find their way back into your orbit.
This Big Ideas is a short one and a good one!
Your pitch deck is great and your follow-up emails are lovely. But the deal miiiight have been decided weeks before either one showed up. 😬
High-consideration buyers do most of their deciding in the research phase, long before they reach out. We wrote about how to be the brand that feels like a sure thing by the time they do: bfo.io/4sw5cO0
It’s your early holiday gift from BFO 🎁
From now through the end of the year, you can save 20% on your first 3 months of any new service with us.
The fine(ish) print:
👉 You’ve got to commit to a 6-month engagement
👉 The clock runs out at midnight on 12/31
👉 New AND existing clients are welcome
Lock it in: bfo.io/3W6EShp
Most agencies are evaluated on three things: price, performance, and personality. Steve thinks there’s a fourth P that matters more than all of them, and it’s the one brands forget to ask about when they’re shopping for a partner.
Check out the latest Big Ideas with BFO if you’ve got an agency search coming up!
Ten years of Scott at BFO, and we couldn’t imagine this place without him! Scott brings the kind of energy, expertise, and drive that makes everyone around him better, and his work speaks for itself in ways that are hard to argue with.
Scott, we’re lucky to have you. Here’s to the next ten!
AI Overviews are out here playing favorites.
Some brands keep showing up in answers, but others are left out. Same category, same questions, different results.
Our latest blog gets into the pattern behind it and what to do once you see it: bfo.io/4zBs9Sc
Go open ChatGPT, Claude, etc., right now and ask about your brand (we’ll wait here).
Whatever came back, accurate or not, is exactly what your buyers are seeing too. Our latest blog walks through how to check your AI presence and what to do with what you find: bfo.io/4hUYCNu
Nobody walks into a new business relationship thinking, “I hope this goes terribly.”
But risk is always in the room, whether you acknowledge it or not. Steve’s sharing his take on why that’s a good thing (and what to do to manage that risk) in his latest Big Ideas!
If you’re breaking up with your old site, don’t ghost your SEO. 👻
We put together a checklist to help you migrate your site without wrecking your search presence. Think of it as your SEO packing list (minus the bubble wrap): bfo.io/4BjNdyv
Somewhere between "I'm interested" and "I'm ready to buy," a lot of high-consideration buyers ghost you.
Unfortunately, it’s because one of your competitors stayed more visible while you waited. BlueFrame™ is the system we built to keep your brand in front of the right buyers across the full length of a buying cycle, so when they finally decide, you're the obvious choice: bfo.io/4hReJf3
The holidays are coming in hot!
To celebrate, we’re offering 20% off the first 3 months of any new BFO engagement. Book time with Maggie to lock in your pricing: bfo.io/4yJbA6H
In case you needed more convincing that Camp_re:Connect is worth your time next year, here’s the proof!
It was one for the books. Thanks to the entire team for having us!
Camp re:Connect was everything we hoped it would be! We love a room full (or in this case, a great-outdoors-full) of sharp minds, and the setting made all of it feel a heck of a lot more human than your average conference.
Steve had the privilege of speaking alongside Nicole Gradilone on leadership and mentorship, and the conversation in that room was one we'll be thinking about for a while.
Huge thanks to the Camp re:Connect team for creating something different. We were proud to be there and be a sponsor!
Google dropped its fourth spam update of 2026 last week (they’re clearly having a productive year).
The September update started rolling out on September 24 and could take up to two weeks, which is notably longer than the previous three: bfo.io/4rOp7Yd
Unpopular opinion: the reason your ad engagement is down might not be your creative, targeting, or budget. It might just be the platform.
We put Reddit Ads and Facebook Ads head-to-head and had some thoughts: bfo.io/4rLyBDv
Costs down 25% and efficiency up 35% in a matter of months.
That's what happened when we helped a client overhaul their data infrastructure with server-side tracking, and Steve breaks down how in the latest Big Ideas with BFO!
Hot take: the most important parts of your buyer's journey are probably the ones you're not in.
This blog gets into what buyers are really doing between touchpoints: bfo.io/4yd62Bg
Somewhere right now, a potential customer is asking AI about your category.
AIQ is how you find out and figure out what to do next. BFO's AI visibility and readiness analysis gives you a solid picture of where you stand across the platforms that matter: bfo.io/4yfFsYh
