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Creative Exchange

@CreativeXch

The Creative Exchange is your gateway to the latest trends, topics and news shaping the sector today. Managed by @Creative_Vic

 Victoria, Australia
creative.vic.gov.au/CreativeExchange
Joined June 2017
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Facebook is the preferred platform for Expression. Essence have a love/hate relationship with social media but love instagram. Stimulation prefer Twitter. #CreativeExchange
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"you can use the culture segments as a framework, a way of thinking about your audience and finding an angle" @mhmandrew #CreativeExchange
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Culture segments can be used for everything you do from marketing to food and drink #CreativeExchange
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File for later ... #CreativeExchange
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Key messages for targeting each segment. #CreativeExchange
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Of all the segments Affirmation makes the most deliberate decision to 'do more culture' mhminsight.com/culture-segme…
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"In marketing campaigns pre-launch appeal to Essence and Stimulation." @mhmandrew
Stimulation segment are fickle and constantly looking for the next novel experience. mhminsight.com/culture-segme…
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'If you do not have this segment [Essence], you have zero credibility' @mhmandrew
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The Essence group are looking for 'peak experience' mhminsight.com/culture-segme…
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Which segment are you. Are you a people person or are you an avid arts consumer?
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Spend 60 seconds working out which cultural segment you fall into. mhminsight.com/culture-segme…

Culture Segments Survey | MHM Insight

Take the Culture Segments Survey from MHM Insight.

mhm.co
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We're back! Looking forward to an afternoon exploring Audience Atlas 2019 with @mhmandrew #CreativeExchange
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Culture segments work across the entire organisation. #CreativeExchange
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Which segment are you? #CreativeExchange
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'We can't cater to every individual but we can create audience segments.' #CreativeExchange
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Victoria has one of the strongest arts and culture market in the world, comparable to San Francisco. #CreativeExchange
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What's in the Atlas? * Market size * Market profile * Artform attendance * Culture segments * Media consumption and preferences bit.ly/CVatlas19 * Spending behaviours
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'The Audience Atlas was designed to explore the size of the arts and culture market and potential for growth.' @MHMinsight bit.ly/CVatlas19
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Today we're releasing the updated Audience Atlas 2019, a free resource for arts organisations wanting to know their audience. We'll be sharing the highlights from @mhmandrew presentation at @NGVMelbourne bit.ly/CVatlas19 #CreativeExchange
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