Cypress North

COMMERCE O’CLOCK IS HERE!🛒🎙️ Our very own ecommerce marketing podcast is OUT NOW! Listen and follow @commerceoclock!

At HubSpot UNBOUND 2026, the message was clear: AI won’t fix bad data. In her blog, CRM Strategist Brooke Hastings shares seven takeaways from UNBOUND that may change the way you think about making your CRM AI-ready. Read her insights: cypressnorth.com/crm/hubspot…

We're just days away from HubSpot UNBOUND! Digital Marketing Coordinator Maya Knaak and CRM Strategist Brooke Hastings are excited to see what new features HubSpot announces and how they can help us support our clients. We can’t wait to hear about what they learn!

We’re thrilled to announce a well-deserved promotion for a member of our team: Macy Weber to Digital Marketing Associate! Macy works with clients on CTV performance, account optimization, other strategic adjustments, and has made appearances on the Marketing O’Clock podcast.

How can you bring your “dead” SKUs back to life? Director of Ecommerce Maggie Humphrey found a way to do so by leveraging an automated framework, giving low-volume SKUs a second chance at life. Read her Search Engine Land article: searchengineland.com/revive-…

After two years in our office on Park Avenue, we're moving to a new home in Rochester. We’re sad to say goodbye to our current office, but are so excited to move into a new space that fits our needs and supports our continuous growth. Thanks for the fond memories, Park Avenue!📦

Congratulations are in order for two members of our digital marketing team: Julia Meteer has been promoted to Senior Digital Marketing Manager and Dana Guenther has been promoted to Digital Marketing Strategist! We’re proud of both of their growth!

Our Buffalo and Rochester crew had so much fun coming together at the Buffalo Bisons v. Rochester Red Wings game. We laughed, enjoyed some good food and weather, and loved connecting face-to-face. You could say our day really hit it out of the park! ⚾🧢

Meet our new Digital Marketing Intern, Claire Mendola! Claire is joining us for the summer at our Rochester office, where she’s learning more about ad types, search terms, campaign structure overviews, audience targeting, and match types. We’re so excited to watch her grow!

We’re thrilled to welcome a new member to our team: Maya Knaak, who’s joining us as a Digital Marketing Coordinator! Maya’s been with us at our Rochester office since last month, and is primarily helping clients with their organic and CRM efforts. We're glad she's on the team!

Q: “What’s the biggest misconception marketers have about PMax?” A: “That it still can’t work.”

Q: “How do you think prospecting mode will work alongside new customer acquisition bidding?”

Q&A Session from Maggie Humphrey’s @smx presentation 🧵 Q: “How do you decide the right balance between automation and control for a new account?”