"Instead of relying on generic 'value meal' promotions, #AI can engage customers in the moment, delivering tailored experiences that truly redefine how 'value' is perceived and accepted," @greghkahn says. (Thanks again, for the insights, Greg!)
A nice surprise to wake up this weekend and see this article posted
Thank you @davidaKaplan & @ANAmarketers for sharing my perspective
ana.net/magazines/show/id/an…
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davidaKaplan retweeted
Here’s my annual pitch - move the TV upfronts, newfronts, playfronts to the Cannes Lions
Bring talent to France and create a marketplace around the advertising creative showcase (a la the Cannes Film Festival).
All the buyers and sellers are here.
And tv/streaming/creator economy talent would love to come to France in early June.
davidaKaplan retweeted
The line-up for the AI Trailblazers summit keeps getting better and better.
Can’t wait until next Thursday, June 6th.
davidaKaplan retweeted
Thanks to the @ANAmarketers @SeeHerOfficial team for inviting me to present on the future of Advertising Technology yesterday.
davidaKaplan retweeted
Monopoly Go has made $2B in revenue?
Impressive!
davidaKaplan retweeted
Thinking about Starbucks’ web3 program (dubbed Odyssey) ending and what this means for the future of brand loyalty programs.
The web3 movement has subsided - AI has taken its place.
As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks attempted to create an accessible Web3 community that enabled new ways to engage with members and employees.
Was the UX ineffective?
Are mainstream consumers disinterested in web3/blockchain tech (and will they ever be interested)?
Were the “rewards” insufficient?
What’s your perspective?
davidaKaplan retweeted
The NWSL is BACK tonight! Disney's added noted women's sports investors Ally and CarMax as sponsors, with Ally signed through 2025 and CarMax sponsoring halftime adweek.it/3x0vzTK via @Adweek
davidaKaplan retweeted
There’s the obvious discussion around #TikTok and who controls the user data the platform generates.
What I haven’t seen enough of is the discussion around TikTok and the impacts on youth mental health.
Who’s reporting on this?
#TechForGood
davidaKaplan retweeted
Excited to host an important discussion and dinner reception tonight at #SXSW2024 on “Tech for Good” with @AdCouncil @NorthwellHealth @Headspace @Meta @inkindcapital
davidaKaplan retweeted
Big Friday PM #AI news
@theinformation is reporting that @sama is returning to the @OpenAI board along with three new appointees:
🔵Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation;
🔵Nicole Seligman, former president of Sony Entertainment
🔵Fidji Simo, CEO of Instacart
#TechForGood
davidaKaplan retweeted
Can’t wait to bring #AITrailblazers to SXSW
We've got an exclusive interview w/ @zseward and an AI start-up competition judged by a terrific panel of leaders
@BoninBough @sandy_carter @JenP @jowyang
cc: @shivsingh @ashahnet
davidaKaplan retweeted
Next week, I’ll be hosting a "Tech for Good" dinner and reception at SXSW with @AdCouncil @NorthwellHealth @inkindcapital
We need this discussion now more than ever.
This unique event is designed to bring together a diverse group of visionaries from various fields, including technologists, healthcare providers, media professionals, entrepreneurs, and investors, all united by a common goal: leveraging technology to create a better world.
davidaKaplan retweeted
Two Google (search) options have apparently been switched off: searching by filetype and seeing the cache. The former will be missed especially, and searching for e.g. (policy) documents will become much harder because of it.
davidaKaplan retweeted
Groq is getting a lot of attention these days (see attached from @Gizmodo)
Groq designs AI chips named Language Processing Units (LPUs), which claim to be faster than Nvidia’s Graphics Processing Units (GPUs).
Anyone in tech should watch this area closely
davidaKaplan retweeted
the google news tab keeps disappearing bc google is testing disappearing it, @SarahScire confirms
niemanlab.org/2024/02/why-is…
davidaKaplan retweeted
There’s family. There’s work. And then there’s sports.
Today Canvas launches its inaugural State of Sports Marketing Report in partnership with @BrandInnovators at the pre-Super Bowl #SportsMarketing Summit in Las Vegas.
Email [email protected] to get your copy!
davidaKaplan retweeted
From changing journalism to chasing clicks: Why The Messenger failed according to insiders and experts pressgazette.co.uk/publisher…
davidaKaplan retweeted
My newsroom is hiring! JTA is a 107-year-old nonprofit newsroom covering issues of Jewish concern around the world. We have an opening for a Features & Special Projects Editor, a big job that you would help shape according to your vision #journalismjobs journalismjobs.com/1684966-f…
davidaKaplan retweeted
It seems very difficult to count on F500 M&A as an option for company exits these days.
The IPO market is still challenged too.
Is organic growth the answer?
How are you thinking about the build, buy, partner or invest model?
davidaKaplan retweeted
Excited to share early #CES2024 news.
@AdCouncil has long harnessed the synergy of communication and tech for social progress. Today, I’m proud to announce my appointment as a co-founding member of their Emerging Media and Technology Committee.
We're launching the EMT Committee at CES this January. Don't miss our panel discussion on “Tech for Good”—a project I’m particularly passionate about developing this year.
It all starts at the "Tech for Good" luncheon at CES on January 10, 2023, at 12pm, where we'll dive into the collaborative impact of ethical tech, and its promising future in supporting mental health and wellbeing. If you're at CES, this is a session you can’t afford to miss—DM me for exclusive details or to RSVP.
And a huge thanks to Meredith Brace of Extreme Reach and @lauriekeith of Ad Council for their partnership on this event.
Can't make it to CES? Whether you're a brand, a tech leader, a startup, or an investor, the concept of "Tech for Good" is essential for future business models — and society in general.
Let's connect and explore practical approaches to harnessing technology for societal benefits. How do you envision the role of tech in driving positive change?
Message me to explore ideas on this topic anytime.
























