GLP-1 isn’t just a member add-on anymore. It’s becoming a lead generator.
Nick Thornton, Daxko’s CRO, on how fitness clubs are shifting their GLP-1 strategy, at the Athletech News Innovation Summit.
#ClubAutomation #GLP1
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Grant reporting used to eat days. Family communication relied on paper and word of mouth.
Boys & Girls Club of the Virginia Peninsula rebuilt both on Daxko Engage. Accurate reporting, targeted email and text, parents informed.
Full story 👇
bit.ly/482oJNq
#Daxko
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A family calls your Y after hours. The phone rings. No one answers.
That’s where membership intent quietly dies. Daxko FrontDesk answers 24/7, captures the inquiry, and hands your team the context to follow up.
How it works 👇
bit.ly/4BFFQRR
#Daxko
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The fitness industry is only about 46 years old.
Older institutions have more influence, more credibility, more of a seat at the table. Greta Wagner, interim President & CEO of HFA, on how the industry earns the same.
Fitness Forward 👇
bit.ly/4yOhdzO
#FitnessForward
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Hiring a lobbyist and showing up in a crisis isn’t advocacy.
Greta Wagner, interim President & CEO of HFA, on what real fitness-industry advocacy looks like: credible relationships earned over time.
Fitness Forward 👇
bit.ly/4yOhdzO
#FitnessForward
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40 G2 badges. 8 #1 rankings. 32 reports.
Daxko Operations climbed to #1 in Association Management. Zen Planner debuted at #1 in Martial Arts.
Thank you to every customer who left a review.
Read more: bit.ly/4yKt020
#Daxko #G2 #FitnessTechnology
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Daxko has been named a finalist for Technology Company of the Year at the 2026 Beyond Activ Americas Awards.
Grateful to our team and the operators who trust us to build alongside them.
#Daxko #BeyondActiv #FitnessTechnology
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Daxko is coming home to the heart of Birmingham. 🏙️
Our new global headquarters downtown marks a new chapter: one about investing in our customers, our team, and the future of health, fitness, and wellness.
Full announcement 👇
bit.ly/4yVJipb
#Daxko #Birmingham
21
“It’s not just about attention. It’s about connection.”
Daxko CEO Jeff VanDixhorn on how nonprofits can meet members where they are, on their phones, in their inboxes, in their communities, without overwhelming them.
#Daxko #NonprofitLeadership
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“Saying ‘taking peptides’ is like saying ‘do exercise.’ What does that mean?”
Dr. Catherine Isaac of Thrive on why most peptides members buy come from the gray market with no safety data.
Fitness Forward 👇
bit.ly/4s5N9ho
#FitnessForward
38
We assumed retention was about check-ins. The data says different.
What keeps members coming back is whether they’ve connected with another human at the facility.
Jeff VanDixhorn and Dr. Lou Atkinson on Fitness Forward 👇
bit.ly/4s5N9ho
#FitnessForward
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