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Industry news and updates from the leader in comprehensive technology solutions for all kinds of health & wellness organizations.

Birmingham, AL
Joined June 2008
Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)Photo by Daxko (@Daxko)
YMCA of Alaska was serving 10,000+ Alaskans every day and almost nobody could find them online. A week after rebuilding their digital experience with Daxko: 40+ inbound inquiries through the contact form. Full story 👇 bit.ly/4b2iMkL #Daxko #YMCA
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GLP-1 isn’t just a member add-on anymore. It’s becoming a lead generator. Nick Thornton, Daxko’s CRO, on how fitness clubs are shifting their GLP-1 strategy, at the Athletech News Innovation Summit. #ClubAutomation #GLP1
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A 60-second test every Y leader should run today: Search “how much is a membership at [your Y]” on Google. Run it again in AI Mode. Read the answer, not the links. AI picks the Y whose facts agree everywhere. The 10-step checklist 👇 bit.ly/4ffe2tU #Daxko #YMCA
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Your Y isn’t ranking for the question anymore. You’re the source the AI answer is built from. And AI picks the Y whose facts agree everywhere, from website to Business Profile to Facebook. The Monday-morning checklist, 10 steps 👇 bit.ly/48ID0OF #Daxko #YMCA
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Grant reporting used to eat days. Family communication relied on paper and word of mouth. Boys & Girls Club of the Virginia Peninsula rebuilt both on Daxko Engage. Accurate reporting, targeted email and text, parents informed. Full story 👇 bit.ly/482oJNq #Daxko
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“Every time marketing sent an email, we’d get a flood of members upset. They don’t anymore.” Dana Cicchinelli, Systems Director at the YMCA of Columbia, on what changed when they moved member communication into Daxko Engage. Watch 👇 bit.ly/4iAKF7s #Daxko #YMCA
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A family calls your Y after hours. The phone rings. No one answers. That’s where membership intent quietly dies. Daxko FrontDesk answers 24/7, captures the inquiry, and hands your team the context to follow up. How it works 👇 bit.ly/4BFFQRR #Daxko
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The fitness industry is only about 46 years old. Older institutions have more influence, more credibility, more of a seat at the table. Greta Wagner, interim President & CEO of HFA, on how the industry earns the same. Fitness Forward 👇 bit.ly/4yOhdzO #FitnessForward
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Hiring a lobbyist and showing up in a crisis isn’t advocacy. Greta Wagner, interim President & CEO of HFA, on what real fitness-industry advocacy looks like: credible relationships earned over time. Fitness Forward 👇 bit.ly/4yOhdzO #FitnessForward
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🎉 Congrats to our CEO Jeff VanDixhorn, named a finalist for Tech Executive of the Year at the 2026 Athletech News Power Players Awards. Proud to see Jeff recognized among leaders shaping fitness and wellness. #Daxko
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40 G2 badges. 8 #1 rankings. 32 reports. Daxko Operations climbed to #1 in Association Management. Zen Planner debuted at #1 in Martial Arts. Thank you to every customer who left a review. Read more: bit.ly/4yKt020 #Daxko #G2 #FitnessTechnology
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Daxko has been named a finalist for Technology Company of the Year at the 2026 Beyond Activ Americas Awards. Grateful to our team and the operators who trust us to build alongside them. #Daxko #BeyondActiv #FitnessTechnology
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Early childhood doubled. Swim team at 115 participants. Membership past 700. JCC Mid-Westchester’s growth exposed where their systems couldn’t keep up. Daxko gave them one centralized platform to run it all. Full story 👇 bit.ly/4saQyKO #Daxko #JCC
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“Daxko gives us one centralized system to manage programs, reporting, and operations across every branch.” Dana Cicchinelli, Systems Director at the YMCA of Columbia, after 10 years running 5 branches. Full story 👇 bit.ly/4iAKF7s #Daxko #YMCA
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Daxko is coming home to the heart of Birmingham. 🏙️ Our new global headquarters downtown marks a new chapter: one about investing in our customers, our team, and the future of health, fitness, and wellness. Full announcement 👇 bit.ly/4yVJipb #Daxko #Birmingham
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Youth basketball. Indoor soccer. Taekwondo. Tumbling. Tri-County YMCA of New York keeps kids active year-round, and uses Daxko Engage to coordinate outreach across digital, social, and community channels. #Daxko #YMCA
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From 5 platforms down to 2. Jewish for Good at the Levin JCC consolidated membership, donor management, and communications onto Daxko. Jill Madsen walks through how they did it without disrupting operations. #Daxko #JCC
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“It’s not just about attention. It’s about connection.” Daxko CEO Jeff VanDixhorn on how nonprofits can meet members where they are, on their phones, in their inboxes, in their communities, without overwhelming them. #Daxko #NonprofitLeadership
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“Saying ‘taking peptides’ is like saying ‘do exercise.’ What does that mean?” Dr. Catherine Isaac of Thrive on why most peptides members buy come from the gray market with no safety data. Fitness Forward 👇 bit.ly/4s5N9ho #FitnessForward
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We assumed retention was about check-ins. The data says different. What keeps members coming back is whether they’ve connected with another human at the facility. Jeff VanDixhorn and Dr. Lou Atkinson on Fitness Forward 👇 bit.ly/4s5N9ho #FitnessForward
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