Karen Fewell (@DigitalBlonde) header
Karen Fewell (@DigitalBlonde) profile picture

All about food, marketing and consumer psychology | Consultant | Speaker | Often seen in a field chatting to my pet #alpacas 🦙

London and Yorkshire
Joined February 2009
Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)Photo by Karen Fewell (@DigitalBlonde)
Industry insight: Food for thought Karen Fewell explores the ways in which understanding consumer psychology can be for better food marketing @DigitalBlonde gardencentrecatering.co.uk/s…
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Lovely to see friends @RestaurantShow yesterday and to chair this panel about social media in hospitality.
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Had a fabulous tasting at Pump Street Chocolate this week. All the packaging is beautiful too 🍫
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Huge congratulations to Steve Munkley
We’ve got some fantastic news to share with you. Tonight Steve Munkley has won the Education & Training Award at #Cateys2023 for all his work on the Graduate Awards. His dedication over the last 21 years has helped many young chefs to develop their culinary skills. @Caterertweets
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There’s one week left for chefs to send entries for National Chef of the Year. Whatever stage of the competition you get to it can help you open doors and get your name into the spotlight. You have until midnight on 22nd May to hit submit on entry bit.ly/NCOTY2023 #NCOTY
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I’m excited to be on this trip too! Thank you @Craft_Guild @Grande_Cuisine
Over the next two days we are going to be bringing you updates from the @Grande_Cuisine prize trip in Lyon. It includes #CGCGradAwards Highest Achievers and #YNCOTY winners. Here’s the group at the airport ready for a day of activities.
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Aww the #Cateys always make me think of Dad too x
I'm sat with a coffee, running through the @Caterertweets #Cateys Accessibility Award dossier, and I'm thinking about my friend Arnold Fewell, with whom I established this category.
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.@Kennyatkinson1 encourages chefs to consider global economic crisis as he unveils new National Chef of the Year brief bit.ly/3Kak004
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Back at @HRC_Event today and on the stage with these lovely people to talk about the psychology of interior design.
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First session @HRC_Event - always enjoy listening to @Stennins. Brilliant presentation as always 😊
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Had a lovely time @Fortnums today and really enjoyed catching up with everyone involved in National Chef of the Year. Looking forward to another exciting year #NCOTY #YNCOTY
It’s so inspiring hearing from our winners and the difference that being part of the #NCOTY and #YNCOTY events has had on them both personally and professionally.
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Went to a wonderful event last night with Andy Aston and the @Craft_Guild all about mood, food and wellness. Highly recommend going along to the next one :-)
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Lovely to see these two yesterday 😃
The Graduate Awards wouldn’t be what they are today without these two chefs who strive to make sure #CGCGradAwards remain current and engaging for young chefs.
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As we celebrated 50 years of #NCOTY on Monday night it was amazing to welcome back many former winners to the event. One of those was @GordonRamsay who won the competition in 1992. He spoke to us after the awards and revealed what winning this title meant to him.
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Karen Fewell retweeted
Ray Bradbury’s advice for being more creative Every night read: - one short story - one poem - one essay Do that for a thousand nights and you’ll be stuffed full of ideas
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Karen Fewell retweeted
Truly grateful and honoured to of won National Chef of the year 2023. A huge thank you to all the judges, @MulcahyDavid @Solstice_ncl for running such a special event and making this award a dream come true. #NCOTY #50years
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And the winner of the National Chef of the Year competition, in our 50th anniversary year is @benchef123, chef patron @LauncestonPlace. #NCOTY
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Back from another trip away … this time to Northampton for two workshops. Branding first, then how to nurture your creativity (psychology and science based). Really enjoyed both.
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I’m back in London today to speak @GardenCCatering Forum. My topic of the day is the ‘Psychology behind brand storytelling’ – at City of London, London
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