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Armando Roggio

@EcommerceBoy

Armando Roggio @armandoroggio — Ecommerce, Marketer, Writer, + Dev. https://teapaw.org/t.co/DYg7qfuIVc.

 Boise, Idaho
aeroggio.com
Joined May 2009
  • Tweets22.8K
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  • Followers19.3K
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Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)Photo by Armando Roggio (@EcommerceBoy)
USPS Can Bill Sellers for Foreign Duties buff.ly/Bp3Qh8G
USPS Can Bill Sellers for Foreign Duties

USPS Can Bill Sellers for Foreign Duties

The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule.

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AI Shopping Metrics Considered buff.ly/t73JORI
AI Shopping Metrics Considered

AI Shopping Metrics Considered

Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.

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Shopify, Vercel Arm Stores for AI Agents buff.ly/2QVO9t8
Shopify, Vercel Arm Stores for AI Agents

Shopify, Vercel Arm Stores for AI Agents

The collaboration allows humans and external AI agents alike to shop a store.

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AI Platforms Attract a Growing Ecosystem buff.ly/EI8vBpP
AI Platforms Attract a Growing Ecosystem

AI Platforms Attract a Growing Ecosystem

Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.

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Commerce Data as Credit Data buff.ly/LWinKaB
Commerce Data as Credit Data

Commerce Data as Credit Data

Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.

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Retail Media’s Opportunity Cost buff.ly/E669ZUh
Retail Media's Opportunity Cost

Retail Media's Opportunity Cost

Where does merchandising end and retail media begin?

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5 Content Marketing Ideas for November 2026 buff.ly/7EH8ti4
5 Content Marketing Ideas for November 2026

5 Content Marketing Ideas for November 2026

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.

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AI Shopping Could Mean Fewer Returns buff.ly/7hhGEE6
AI Shopping Could Mean Fewer Returns

AI Shopping Could Mean Fewer Returns

Better-informed shoppers are more likely to purchase items they will ultimately keep.

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ROAS’s First Source of Truth buff.ly/VXBzXra
ROAS's First Source of Truth

ROAS's First Source of Truth

If advertising investment rises, sales and profit should too. If ad spending falls, so should sales.

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Shopify Opens to Meta Muse; Amazon Balks buff.ly/BJxMgPF
Shopify Opens to Meta Muse; Amazon Balks

Shopify Opens to Meta Muse; Amazon Balks

Agentic commerce is evolving, but the two opposing responses suggest the stakes are high.

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Test Your Products for AI Discovery buff.ly/fXFxjdl
Test Your Products for AI Discovery

Test Your Products for AI Discovery

The goal is to match a shopper's needs to your product so an AI system will recommend it.

practicalecommerce.com
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Retail Media’s Margin Opportunity buff.ly/w1ASdRg
Retail Media's Margin Opportunity

Retail Media's Margin Opportunity

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.

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Does Retail Media Add Value? buff.ly/f6VIUFq
Does Retail Media Add Value?

Does Retail Media Add Value?

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers.

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Sales Velocity Reveals Inventory Risk buff.ly/ySrxyTe
Sales Velocity Reveals Inventory Risk

Sales Velocity Reveals Inventory Risk

Velocity can signal coming stockouts or, conversely, markdowns and phase-outs.

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The Race to Own AI Shopping buff.ly/4gCM5IK
The Race to Own AI Shopping

The Race to Own AI Shopping

Will shoppers use AI mostly on external platforms, or on-site directly with merchants?

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5 Content Marketing Ideas for October 2026 buff.ly/mxqmXgx
5 Content Marketing Ideas for October 2026

5 Content Marketing Ideas for October 2026

Content marketers in October can explore Winnie-the-Pooh, Halloween, AI vs. humans, company archives, and breaking news.

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Competing with Wicked Fast Delivery buff.ly/18uQiUt
Competing with Wicked Fast Delivery

Competing with Wicked Fast Delivery

Ecommerce SMBs can compete where delivery speed creates value, not where it merely adds cost.

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Contribution Margin Guides Ecommerce Growth buff.ly/iAFtFZ9
Contribution Margin Guides Ecommerce Growth

Contribution Margin Guides Ecommerce Growth

A merchant's busiest holiday season could also be its least profitable.

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Double-Digit Ecommerce Growth Returns buff.ly/sAI8pEy
Double-Digit Ecommerce Growth Returns

Double-Digit Ecommerce Growth Returns

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

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AI Watermarks Could Censor Content buff.ly/BpLKJ6z
AI Watermarks Could Censor Content

AI Watermarks Could Censor Content

Anthropic's new text-based watermark stems from the E.U.'s "AI Act," which requires machine-generated content to be detectable.

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