Strata is now @FreeWheel, A Comcast Company! We empower all segments of the advertising ecosystem with the technology, marketplaces, guidance, insights and advocacy required to ensure marketers can achieve their advertising goals. Learn more: bit.ly/2F5lwxe

"The work Comcast and FreeWheel will be doing with Nielsen to make television, in all its forms, data-enabled, targetable and measurable is another step to unify TV as a platform." - Marcien Jenckes, President, Advertising, Comcast Cable bit.ly/2tC6v0W

FreeWheel beach reveals its notable A-list industry executives & thought leaders. A look at appealing & insightful journeys, the show is going to start soon! cannes.freewheel.tv/agenda/m… @FreeWheel #CannesLions2018 bit.ly/2LSp4oU

Discovery will broadcast the PGA Tour on its portfolio of pay-TV and free-to-air channels, digital and short-form platforms. @Discovery @PGATOUR #OTT #livesports #livecontent #TV bit.ly/2JUp1LS

Sixty-four percent of those that have streamed live video have engaged with an ad—such as pre-roll or sponsored ads—while live streaming. #FIFAWorldCup #FIFAWorldCup2018 #livestreaming #TV #video @FIFAWorldCup @IAB bit.ly/2LQYTPC

Iconic advertising agency Ogilvy rebrands and restructures as part of its ‘re-founding’ via @MumbrellaAsia bit.ly/2sB5TJ5 #Advertisers #MakeBrandsMatter @Ogilvy bit.ly/2sLKb4r

Celebrate the new TV ecosystem’s opportunities in June 18-21! Check out FreeWheel’s Lions website: cannes.freewheel.tv/ #YOUCANNES2018 #YOUCANNES2018 @Cannes_Lions bit.ly/2snJted

Another FreeWheeler on stage! Joy Baer, President, FreeWheel Advertisers joins a panel on 6/7 at The Programmatic TV Summit to discuss the TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies.... bit.ly/2kyol0G

Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell – via Beet.TV @FWCouncil @realeyesit #adexperience #6secondads bit.ly/2snfBxL

30th Anniversary of Discovery Channel's Shark Week Promises to 'Shark & Awe' #sharkweek bit.ly/2sn91rj

Before the upfront negotiations begin, let’s take one last look back at the week’s 10 most memorable moments. @NBCUniversal @FOXTV @ESPN @Univision @ABCNetwork @Turner #Upfronts #Upfronts2018 bit.ly/2klQesG

By refocusing attention on creativity, we may soon see an advertising creative revolution that matches the one currently happening with programming on TV, lead by influencers who have a vested interest in turning out a quality product. @Viacom @WHOSAY... bit.ly/2IWdAD1

NBCUniversal takes aim at C3 and ‘Social Media Guys’ during this year’s upfront. #upfronts #upfronts2018 #TV @NBCUniversal bit.ly/2IOj2aU

The @PetcheyAcademy girls smashed the @TechGirlzorg Techshopz in a Box session and are now coding pros! And a HUGE thank you to our sister company @NBCUniversal for the movie donation!! #girlsintech #futureoftech

For broadcasters who are fully or partially funded by advertising, it is imperative that they monetize these streams fully and give their advertising clients a good quality of experience. @FreeWheel #TV #linearTV #digitalTV #premiumvideo bit.ly/2jZT4U8

Hulu extended its deal with Telemundo. Telemundo titles already on Hulu include La Patrona, Duenos del Paraiso, Senora Acero and The Riveras. #Upfronts #Upfronts2018 @Hulu @Telemundo bit.ly/2IL7qWj

More and more TV network providers are striking content deals with ad-supported digital media platforms. #TV #premiumvideo #digitalads #originalcontent bit.ly/2Iyy2tC

How to balance work/life chaos? Some of the super-moms at FreeWheel share insights on what it's like to work at a company that puts family first. #momsintech #womenintech @FreeWheel #mothersday bit.ly/2IrAHoZ

TV has not only evolved to embrace digital consumption, it has invested in technology to reaggregate scale across all screens and create efficiencies with the application of data and automation. #advertising #TVbiz bit.ly/2FYmydF

Hulu announced a multiyear deal with DreamWorks Animation, giving it exclusive U.S. streaming rights for the studio’s library titles, new releases starting in 2019, and new original series to bow in 2020. #media #TV #upfronts #upfronts2018 bit.ly/2FZ4FeK