Co-CEO, CPO & CTO at Spotify. Love Science and Art - preferably intertwined.
Sverige
Joined April 2007
- Tweets1.1K
- Following219
- Followers12K
- Likes474
Pinned Tweet
For all the parents out there who might have missed it. We just rolled out one of our all time most requested features.
There is finally a toggle in your settings to automatically “Exclude all kids music from my taste profile”
Now go reclaim your account!🎧🎶
Love this @mignano 😍
Introducing @Supertake, a new platform that transforms your unique takes on the world into real, shareable investment portfolios using frontier AI and trading agents.
Supertake makes it easy for anyone to invest in their ideas, even if they know nothing about investing.
1/
Try a beat matched run on Spotify, where every step is exactly on the beat. It feels like dancing! 🕺🏃➡️
Spotify can now pick your favorite songs in the right BPM range (let’s for example say your cadence is 160 steps per minute, then it will pick songs around 160 bpm and around half of that - 80 bpm), it will beat stretch them to exactly 160 and 80, to match either every step, or every other step, and it will sort by key and mix the transitions between the songs to be exactly on the beat. I promise you that you will run faster and further than ever before (so be warned, don’t injure yourself!)
If you haven’t tried to mix your own playlist yet, you should, it’s pretty awesome. Over 100M hours played already!
Just press the ”Mix” button on any of your playlists, get suggested transitions from us and then choose to customize them if you want.
Take a listen in the next tweet 🎧🕺🪩
Picked the best parts of some of my favorite old school bangers. Let me know what you think (be kind 😂)
open.spotify.com/s/hW7n22T
This is the tool I mentioned on the last earnings call, that we built to be able to easily switch models mid session while retaining the context locally, avoiding lock-in and enabling cost control . Try it and tell us what you think.
We just launched Xirp, a vendor-neutral agentic development environment. One place to manage agent sessions across @ClaudeDevs, @GeminiApp CLI, and @OpenAI Codex. 1,300+ @Spotify engineers already use it. Now it's available for you to try. Learn more at xirp.spotify.com.
Thanks for having me @davidsenra . Was a lot of fun going through everything from the days of having Steve Jobs and Jimmy Iovine trying to kill us, to organizational theory, some philosophy and a what a positive path for the future of AI could look like.
My conversation with Gustav Söderström (@GustavS), Co-CEO of Spotify.
0:00 How Gustav Prepared To Become CEO
2:30 There Is No Right Org
5:06 Synchronized Swimming At Spotify
9:25 You Ship Your Org Chart
10:31 Why Apple's Functional Org Works
11:48 Tenure Is The Key
13:31 Oracle vs. Elon On Churn
16:41 Finding Your North Star
18:24 Choosing Pain For Distribution
19:21 Prioritize The User Over Yourself
23:05 The No Regrets Strategy
25:21 Building A Running Playlist With AI
27:35 Figuring Out What To Spend Your Life On
30:01 Being Honest About Doing Good
32:25 The Anti-Engagement Decision
34:50 Giving Users Control Of The Algorithm
37:57 The 1-9-90 Power Law
40:23 Getting Into AI Early
43:55 You Are Your Thoughts
48:22 Building Tools That Enhance Humanity
49:45 The Genius Of The Kindle
51:57 When Steve Jobs Came To Kill Spotify
54:24 Three Bets Against Apple
57:07 Building A Personal AI Agent
1:00:55 Premeditated Media
1:02:27 Who Tells You The Truth
1:05:16 The Vulcan Mind Meld Of Tenure
1:07:28 Hiring For Spikes And Fresh Blood
1:10:14 What Keeps Him Up At Night
Includes paid partnerships.
Had the pleasure of sitting and down with one of my all-time favorite podcast hosts @davidsenra to talk about Spotify, Music, AI, Philosophy - and even Atoms!
Thanks for having me David, it was a blast!
Link to the full episode below
Thanks for caring! ❤️🪩
Yes, absolutely care and feel it! @Spotify @GustavS
Spotify Co-CEO On The "Disco Ball" Rage youtube.com/shorts/LdBrhM4Js… via @YouTube
Gustav Söderström retweeted
Spotify CEO Joins, Alex Tabarrok Joins, Lots of news from SpaceX, Anthropic, OpenAI, Nvidia and Meta lol teapaw.org/i/broadcasts/1AxRnaQgE…
Gustav Söderström retweeted
Spotify's Chief Architect just showed how they ship 4,5K deployments /day with Claude at Anthropic stage
27-minutes. free. By #1 music app dev
"More than 99% of our engineers use AI coding tools. Adoption took off after Opus 4.5"
Worth more than any $500 vibe-coding course.
Creator of Claude Code just dropped a 6-min workshop on new Claude feature during live session in London.
Boris Cherny: “A lot of my code these days is written by "routines". I’m not doing the prompting - I create the routines that do the prompting.”
6 minutes. Free. From a live session.
Watch this now. This will change the way you vibe-code forever.
Gustav Söderström retweeted
A few days ago, @GustavS showed save-to-spotify: a @Spotify skill that lets agents turn calendar, news, and Slack updates into private podcasts.
We loved the behavior and put a SUN-spin on it!☀️
And today we’re launching sun-to-spotify, an open-source Claude Code skill that turns a topic, prompt, or file into a ready-to-listen audio course you can save privately to Spotify.
My life right now has three tabs open at all times: startup, marriage, infant son. Along with your usual other 67 tabs of research, meeting notes, studies, Slack updates, product docs, or the thing everyone is suddenly posting about.
So, the point is the same: if it can become audio, it has a better chance of actually making it into your day.
Especially if it shows up right next to your workout playlist and suspiciously specific late-night podcasts👀
SUN for your next era of audio learning. Now, SUN for your Spotify library too.
Check out the demo 👇 and play around with the skill (link is in the comments).
Tell us what you created!
Hey. This one is for all you early adopters out there!
Like I’m sure many of you do, every morning an agent preps me for my day - calendar, news, last 24hrs of Slack - in a morning briefing. But mine lands in my Spotify library, so I can listen to it on my commute. Same app, same experience, same everywhere.
Many of us at Spotify have been living with this for a while and find it really useful. So today we're opening it up to see if you do too?
Now, your agent of choice can create a Personal Podcast and save it directly to your Spotify library. It's private. It's yours. And it plays everywhere Spotify plays.
The use cases feel obvious once you have it: for example a morning briefing built from your calendar and inbox. A deep dive on your class notes before an exam. A travel itinerary narrated for your flight.
We've always believed Spotify should be the home for all your audio. Music, podcasts, audiobooks – so why not also the things you make for yourself?
Try it out with OpenClaw, Claude Code, or Codex.
Install the Save to Spotify CLI from GitHub on desktop and follow the directions. Describe the Personal Podcast you want to hear and ask your agent to save it to Spotify. It will show up in Your Library.
Early, rough around some edges, and genuinely exciting.
Try it out and let us know what you think?
Link in comments 👇
Gustav Söderström retweeted
Today, we are taking a big step into Agentic Advertising with a set of skills, agents and tools - available now, open source and ready for you to use. Try it out, right from the command line. Make ads. Pull stats. The files are IN the computer! For those of you that have built on an Ads API before - this is an incredibly exciting moment. It's time to build!
Read all about it: engineering.atspotify.com/20…
The Spotify Ads API plugin is available on GitHub and through Anthropic's Claude Plugins marketplace. Shoot me any and all feedback!
Very proud of the team here who have been shipping a ton over the past few months from formats such as Sponsored Playlists to Carousel Ads to workflows, targeting and measurement updates, and now this - the team has been cooking!
With all of the advances in AI, a lot of users have been asking us for better verification of who is a real artist or musical act in 2026. So - following up on our launch of SongDNA last month - a feature that traces the full history and craft of all the participants that went it to creating any track on Spotify (and that already has 52+ million users after only 4 weeks!) - we are now also launching the ”The Verified by Spotify” program, to help you as a listener easily understand what you’re hearing, from a trusted source. We hope you’ll like it. 💚🎶
Authenticity means something different in 2026. We increasingly hear from fans that they want more confidence in trusting what they find on Spotify. They want to know whether they're discovering an artist pursuing music as a career, playing gigs, connecting with fans — or whether it's a persona, a content farm, or some kind of spam.
We have shipped (and continue to build) systems to catch suspicious activity and fight deceptive behavior. But positively verifying what IS authentic also has an important role to play. So today we're starting to roll out something new: a Verified by Spotify badge.
When fans see the badge, they'll know the Spotify team has reviewed the artist to confirm sustained active fan interest, compliance with platform rules, and an authentic profile (the artist is who they claim to be). This is a manual process, so we are starting by reviewing hundreds of thousands of artists that represent over 99% of what listeners search for, and will expand to review more artists over time.
Gustav Söderström retweeted
Union Square Ventures' @mignano says that when he was at Spotify, @GustavS had a famous saying: "Talk is cheap, so you should talk a lot."
"And what he means by that is the cost of getting something wrong is actually way more expensive than the time it takes to talk, align, and earn the right to go invest, spend, or bet on something."
"And what I've always loved about @USV is that they have a similar philosophy — they talk a lot. It's a small team, but they spend a lot of time together forming their point of view on the world. And I think that's what's given them the edge."
This is for all the parents out there - video toggle on your own and your kids accounts!
We’ve heard from many of you that Spotify is one of the few apps and places that you feel good about your kids spending time on, in fact, when we survey our users, they say that the time they spend on Spotify is some of the ”lowest regret time on the Internet”. We are of course very proud and happy about this and want to keep it that way.
But a common request we’ve heard from both parents and users is that - as more and more music and podcasts today have video - they would like a way to turn that off - for themselves - or for their kids, and just have an audio mode.
I’ve spoken recently about how Spotify wants to give back control to users over what and how they consume media, being able to affect their own algorithm and experience.
So as part of that control we are now rolling out the ability to turn off video, for yourself and/or for your kids if you want to. This has already been possible for under 13 accounts, but it is now possible for any family plan master account, as well as for any individual user (free or paid).
Read more details here: newsroom.spotify.com/2026-04…
