
It's bigger than hip-hop | Est. 2004 | African hip-hop legacy. Youth & urban culture worldwide. Born in print. Built for digital.| Email: [email protected]
South Africa
Joined March 2011
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HYPE Fam! Our latest cover features @KKeed_ , a voice redefining individuality and self-expression in South African hip-hop.
From her unapologetic approach to artistry and personal style to her authentic partnership with Vans, K.Keed is proof that staying true to yourself never goes out of style.
Tap into the full cover story now on the HYPE website
Spotify released @temsbaby Surround Sound on 11 November 2026, bringing audiences inside an intimate Lagos performance directed by Tim Horwood.
READ HERE: shorturl.at/94D53
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In an era where conversations about the best rappers are often dominated by commercial success, streaming numbers and viral moments, .@RansomPLS is a reminder that hip-hop is still very much about the pen.
READ HERE: shorturl.at/45QCY
If there’s one woman who can lead the gents in Pretoria, it has to be @Buzzi_Lee.
READ HERE: shorturl.at/tkZhB
Formula 1® race Sunday became a shared social occasion in Johannesburg this weekend as @Heineken_SA House F1 Edition brought invited guests together for the Brazilian Grand Prix.
READ HERE: shorturl.at/nOwav
The Grammy-winning producer and DJ, who headlined the inaugural Milk + Cookies Festival South Africa in 2025, touches down to play Kenilworth in Cape Town on 18 December andNasrec in Johannesburg on 20 December.
READ HERE: shorturl.at/yvKLi
HYPE MAGAZINE retweeted
We’re excited to welcome @HypeMagazineSA as the official media partner for Illythehostxperience.🧡
A platform dedicated to documenting culture, amplifying voices and capturing the moments that move the scene. Together, we’re bringing you closer to the music and stories.
HYPE FAM, we are giving away sneakers there by IG, go check it out
instagram.com/reel/DfW1K_suN…
WE SEE YOU FAM.
Thank you to @HypeMagazineSA & @illythehost for featuring my album on their article.
go stream BEGIN the album 🇿🇦
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Formula 1® has always been about more than what happens on the track. It’s the anticipation before lights out, the debate over strategy, the reactions to every overtake and, increasingly, the people you share those moments with.
READ HERE: shorturl.at/7fNMK
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