We kicked off our October #AgenticBootcamp with Head of Agentic, Matthew Jacobs, discussing the future of AI-driven media buying and selling followed by Sigma Software's Bryan Szekely showing their upcoming AAMP donation including live demos of buyer & seller agent interactions.

Streamlining your deal setup and boosting performance no longer has to be a tradeoff. In our explainer video, we explore how combining the Deals API for precise cross-platform deal terms with ARTF container technology for real-time bid enrichment: okt.to/lcVoTY

Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more: okt.to/hyAV1X

The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world: okt.to/bzZKAG

Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks: okt.to/48JBgc

Join #IABTechLab's UK Agentic Bootcamp on Tuesday, 3 November! We'll break down the latest AAMP updates, deliver live demos of Buyer & Seller Agent SDKs, and show you how to deploy these protocols in your business! okt.to/dSnfgY

Agentic AI is the next frontier for programmatic media. Don't miss #IABTechLab CEO Anthony Katsur at the IAB Sweden's Programmatic Day 2026 on October 21 where he'll share how AAMP establishes open, trusted standards for AI-driven buyer and seller agents: okt.to/iqTa65

Join us at #IABTechLab's Agentic Bootcamp on October 21 in NYC, where Sigma Software will be showcasing a live UI demo for the AAMP Seller Agent alongside hands-on breakouts on the evolution of agentic ad tech. Space is limited to register now: okt.to/f7pPkD

In #IABTechLab’s upcoming webinar, you'll see a live demonstration of how Trusted Server recovers lost publisher signals and improves page efficiency along with a step-by-step guidance on implementation and tech integration on October 28. Sign up today: okt.to/m2Q7yK

Cross-platform impression measurement for CTV is still harder than it should be. Vinod Panicker from Amazon Ads, joins us at #InternationalSummit on November 5 to look at how OM SDK can standardize impression measurement across streaming platforms: okt.to/NAhU7d

Programmatic CTV offers endless data signals, but making sense of them remains a massive challenge. At #IWantMyCTV on Nov 12 Philo’s Kyle Turner will tackle how to tame massive data volumes so buyers can extract clear, actionable intelligence: okt.to/XU4eka

Check out #IABTechLab's latest explainer video on our YouTube page breaking down how OpenProposal expands the AAMP framework across the entire RFP lifecycle to help buyers evaluate more options and sellers land on more briefs. Watch now: okt.to/z6olgK

Going server-side is becoming essential for publisher success. Don't miss #IABTechLab's upcoming webinar on October 28 that will break down actionable implementation steps, signal restoration live demos, and integration strategies for tech partners: okt.to/fcv34g

Programmatic CTV efficiency starts with shared accountability. OMG's Ben Hovaness will break down the practical application of these standards and share how establishing shared business norms helps drive effectiveness. Register now: okt.to/AY8wml

Achim Schlosser, VP Global Data Standards at Bertelsmann, has spent his career shaping standards for data use, privacy and AI. Hear how Content Monetization Protocols (CoMP) give publishers a path from scraping to usage-based revenue: okt.to/ZkvmMW

At #InternationalSummit, join identity expert Anna Schenk from ID5, a leader in privacy-centric identity infrastructure to dive into identity in the agentic era and reveal how standardized adaptive frameworks can bridge AI, digital, & offline touchpoints: okt.to/H9Kefd

The future of agentic AI in ad tech arrives in SF tomorrow for #IABTechLab's West Coast Symposium. Expect an afternoon of live demos, technical roadmaps, and new industry standards. For the chronic procrastinators, a few last-minute tickets remain: okt.to/kMtU4E

As CTV inventory rapidly scales, the line between "premium" and "made to look premium" has never been blurrier. FreeWheel and PMG will talk about inventory signals, supply-chain verification, and what it really takes to prove media value in today’s market: okt.to/q62scT

Joe Varvara, VP of Sales & Marketing at Supertab, has 18+ years in creator and publisher monetization and will show how open standards combined with infrastructure like Supertab Connect can turn AI access into revenue at #InternationalSummit on November 5: okt.to/Atp67r

Missed the #IABTechLab's AAMP 3.0 & OpenProposal webinar? Watch the replay now to see how AAMP 3.0 is bringing agentic advertising directly into the RFP stage! Check out the full replay here: okt.to/nub0AL