I create and scale YouTube shows.
Dallas
Joined April 2022
- Tweets3K
- Following300
- Followers2.7K
- Likes6.8K
New benchmark achieved on the new YouTube channel.
$80k in the last 28 days.
We have 24k more subscribers to go before I release the name.
Here's the lesson in this...
DO NOT underestimate the power of personality.
This content is all long form, react style, human hosted content.
We do what I call "content-personality syncing"...with all of our clients. We dig deep to figure out what kind of content is best suited to their personality.
Not everyone can pull of this style of content.
Long lasting YouTube success is NOT just about coming up with good ideas.
It's about designing a strategy that gives the audience something that keeps them coming back.
That's not video creation...it's show building.
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@TeamYouTube We submitted a copyright dispute on a video we had a license for...but never got the payout from the escrow holdings. We won the dispute. When does that take place? You can see the low rev in the middle.
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For 7 years I have been building my YouTube agency on a retainer model.
$5k-$10k per client...great MRR.
We built it to multi-seven figures.
...but I was tired of blowing up channels and not participating in the growth.
We switched to a performance based model a few months ago and this happened...
Our channels blew up.
Of course we take the risk in the beginning, but the back end is so much more lucrative and our clients become partners.
We launched this channel on May 13th 2026.
It now pays me 8x the amount we used to charge in monthly retainers.
If you're truly good at what you do, performance based is the way to go.
If you have a successful YouTube channel and you want us to make it more successful for a cut of the growth, hit me up.
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YouTube just made packaging a real ops problem.
Dynamic thumbs. Video A/B. Auto refreshes on old videos...
Most channels are still posting and praying.
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@YouTubeCreators can you put in a request to move the "sign out" button to the bottom of this list like EVERY OTHER SITE....so it's not so easy to accidentally hit.
Gracias
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Started this channel May 13th...
I project it will make $100k this month in adsense alone.
This is not faceless. It's wide TAM hosted content.
YouTube is very much alive.
I will drop the name of the channel at 100k subs.
It's at 50k now.
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Pulled a stuck YouTube channel up next to a competitor 3x his size.
Same niche.
I flipped back and forth...showing the difference.
He said it himself. "His thumbnails are simpler."
Complex designs were beating him, not budget.
Dallas entrepreneurs: I'm looking for brick and mortar businesses to interview in a new series.
I will travel to you.
Who is interested? Who do you know?
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Why is this video winning?
1. The underlying desire to know what happened to the previous owner.
2. The "Indiana Jones" effect. Hunting for treasure.
3. The simplicity of everything. Within half a second, the audience knows what the video is about.
Bottom line, we didn't build a house flipping channel. We built an exploration channel.
It's a simple perspective shift that opens a wider TAM.
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Most founders think their YouTube channel is failing because the videos aren't good enough.
The reality is the videos are fine. There's just no hook enticing the audience to return for more.
Solution: stop making videos.
Build an overarching channel hook that gets people to plan on watching more of your content.
Build a show format.
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We've been working on this business channel from zero...now we're on a rocket ship.
Here's how we did it.
A little background first...
I came from the vlog space, not the talking head space.
Talking head is limited.
1. Anyone can do it
2. AI can write it
3. Limited TAM
I come from the storytelling space.
My highest viewed long form video has 32M views. For comparison, Hormozi's highest viewed video has 4.4M views.
Now, I'm not in any way shape or form trying to say that my content is better than Hormozi's.
I'm drawing a comparison to the TAM for storytelling vs the TAM for talking head.
The reason this channel is crushing is because more people want to watch a story than talking head education.
Imo, if you want to explode, you need a content strategy that includes emotion and movement.
This channel has both.
Most people think that storytelling means higher production or more difficulty...it does not, it simply means: stop teaching and start showing.
You don't need better videos.
You need just need the right show format.
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Austin is one of the best humans I have ever met. It's an honor to be part of his journey.
...also, AIMW is going to be insane. Join us.
Can I be vulnerable with you for a moment? You probably have never heard this story about me before...
It's WHY AI Marketing World conference means so much to me and why I want this event to change your life. Because it changed mine.
This conference used to be an entirely different conference, called Video Marketing World. It was started by my now good friend Jeremy Vest who later transferred it to Scott Simson and his wife Camber Packard Simson.
At the time, I was still an employee at a marketing agency. But I was young and hungry.
I first noticed Video Marketing World in 2019. I was incredibly excited about it and saw so many experts that I had listened to podcast interviews and read their books.
I pitched the idea to my boss at the time, and he said yes. He invested in me flying out and going to that conference.
I knew no one. I sat in the back of the room, I took notes, I talked to people, and I left with a few connections.
But it was the ACTION I took from that conference that changed my life...
In 2020, Scott and Camber took VMW online, because of the pandemic. During that time, is when I started to really grow on TikTok to grow my business.
I cold DM'd Scott, telling him I had gone in 2019, shot my shot, and wanted to speak(I had only done small talks before, never a real conference).
He invited me to lead the first-ever TikTok for business panel at Video Marketing World 2021. I took it seriously and delivered.
I was invited back in 2022 as a standalone keynote speaker on TikTok for business. I even won an award for earning my first $1 million from video marketing... all because I took the chance and went to this conference.
4 years later, I continue to grow, I continue to bet on myself, and 2 years ago, Scott, Camber, and I became business partners, and we turned Video Marketing World into AI Marketing World.
From the person sitting in the back of the room by myself, to being an owner of the conference.
All because I took that chance to attend a conference, I made the bet on myself, and never looked back.
Will you make that bet on yourself? Will you come to AI Marketing World?
aimarketingworld.co
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This is the first video on a new YouTube channel with 4 vids on it.
54% retention on a 26min vid.
56k views now.
Talking head content.
Cruising.
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New YouTube channel deployed last week.
3rd video uploaded yesterday.
Crushing.
20 min vids with 50% AVD.
I will be exploiting this niche for the rest of the year.
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Let's gooo!
NEW EPISODE with @imscottsimson
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Why 95% of YouTube Channels Are Failing for the Same Three Fixable Reasons
Most business owners and creators are posting videos that get almost no traction. The content is solid, the effort is real, but the views and leads simply are not coming. The frustrating part is that the problem usually has nothing to do with the content itself.
Imagine understanding exactly what YouTube rewards and why. Imagine having a system for every title, every thumbnail, and every hook that gives your content a real shot at being seen and clicked. That clarity changes everything about how you approach the platform, and it changes what you are able to build.
Scott Simson, founder of Raffiti Media and a YouTube strategist who has generated billions of organic views for clients, joins the Headsmack Podcast to share his entire framework. You will walk away with tools you can apply to your next video today.
voppa.com/podcast/scott-sims…
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Most businesses use YouTube in one of two ways:
Either it’s a junk drawer for every ad, tutorial, podcast, interview, and company update…
Or it’s a digital billboard that looks polished, but only gets views when they pay for them.
But YouTube doesn’t reward optics.
It rewards content people actually want to click and watch.
That’s the simple shift most business channels miss.
Instead of asking, “What do we want to say?”
Ask, “What does our core audience already want to watch?”
At Raffiti Media, this is what we help businesses fix. We build organic YouTube strategies around the audience, not just the brand.
This video is a simple audit I did for a business friend, breaking down a few common mistakes and the quick shifts that can make a channel actually work.
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