RWA is one of the biggest narratives in Web3.
The companies that win combine positioning, PR, social, founder visibility, community, events, and BD into one GTM engine.
Here’s what that looked like for 3 Interstellar Digital clients 🧵
When @estatextokenize came to us, they were just starting their journey.
We built a strategic growth + engagement program and strengthened its RWA positioning.
Result:
→ 100K+ followers during our collaboration
→ RWA Project of the Year 2023 at India Blockchain Week
If you’re building in #RWA, #tokenization, blockchain infrastructure, or fintech and want to strengthen your positioning, visibility, and GTM - DM:) or reply
@blockapps BlockApps had strong enterprise blockchain credentials, but the market narrative had shifted.
We helped reposition the company from broad “enterprise blockchain” messaging toward RWA infrastructure.
For @PropyInc , the challenge was different.
The company already had strong product-market relevance in tokenized real estate, but needed to launch a new feature.
We supported:
→KOL activations
→ Media relations
→ Thought leadership
→ PropyKeys launch communications
Interstellar Digital retweeted
Your personal brand may become one of your company’s highest-leverage distribution channels.
And if you have the expertise but don’t know how to turn it into narratives, thought leadership and media placements…
That’s exactly what we help founders do at @Interstellardig
Interstellar Digital retweeted
A 165-page essay helped a 24-year-old build a hedge fund that eventually managed around $100B.
Then the fund reportedly lost around $30B in one month.
The story of @leopoldasch is wild.
But there’s also a very good marketing lesson here 🧵
"Node hosting" is a commodity. "The infrastructure the biggest RPC providers run on" is a category leader.
Same company. We just told the truth more ambitiously. 200K+ users onboarded after the repositioning for the liquid staking. This is what narrative work actually does
Sales enablement and content are important. How we helped @zksync Era from launch to 100K+ developer wallets — a thread 🧵
So we didn't start with a campaign. We started with the funnel a developer actually walks through: discovery → docs / decks → first deploy → "wait, this is good" → tells other devs.
Inroducing our new AI Visibility tool - interstellardigital.app/
Interstellar Digital retweeted
Western Union did not roll their own chain
Neither did PayPal
Neither did Fiserv
Neither did WorldPay
Finance giants are choosing Solana
ETFs are just the beginning
Accelerate
It's official:
@WesternUnion, the world's largest money transfer business, is building exclusively on Solana. 🔥
Interstellar Digital retweeted
Wintermute is telling you to max bid.
Yields are easing, volatility is down, and BTC reclaimed 115k helped by ETF inflows and short squeezes.
DeFi and AI are leading as liquidity improves and positioning looks cleaner.
The setup into November looks healthy with a classic Q4 rotation into risk.
"macro tailwinds, cooling inflation, “stabilizing” geopolitical tension and a dovish FED are setting the stage for a supportive rest of the year, which historically (Q4) has been the strongest for Bitcoin"
Interstellar Digital retweeted
Super happy to announce that I’ll be speaking at @Futurist_conf ! Use my promo code MARIA25 to get 25% discount
