Growth Advisor to Ecommerce Brands. 25+ years building and growing ecommerce businesses (including my own). Founder of https://teapaw.org/t.co/eoYv0a3vZK
United Kingdom
Joined July 2009
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Great to see @SkioHQ evolving the subscription offering and delivery management. Build-a-box is a useful tool to help customers who may want to subscribe to more than one of your products... (ahem. AOV.) youtube.com/watch?v=pkFo8rOd…
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Ian Rhodes retweeted
What are your 2020 revenue growth objectives? Unsure how to meet them? In this article, we explain why #customerretention should be your top priority and the strategies to help you achieve it.
#customersforlife #customerloyalty #marketing #2020strategy
customology.com.au/5-ways-to…
Ian Rhodes retweeted
Customers who enroll in a loyalty program are 47% more likely to make a second purchase than customers who don’t join. 🛒 Learn how to turn new shoppers into repeat customers on the @Shopify blog:
shopify.com/enterprise/custo…
“34% of marketers aware of the term “customer lifetime value” and its implications” @ClickZ @exponea buff.ly/33TmDv5 ... so 1/3 of ecommerce brands acquisition modelling based upon one-off purchase metrics?
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great article from @alexmcea talking about the dangers of conditioning your customers for discounting… sparkretention.com/post/blac… … a valuable read before you knock out another ‘LAST CHANCE’ email this afternoon.
“Return rates are estimated to cost e-commerce businesses billions. This is an issue that is apparent all year round, but it’s particularly amplified with heavy discounting periods such as Black Friday.” buff.ly/33FPNxK
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"Our investigation indicates that this popular shopping event is all hype and there are few genuine discounts.” - Black Friday analysis from Which? -> bbc.co.uk/news/business-5055… … well I never...
Wrote this retention.co.uk/email-repeti… 5 years ago about email repetition during the holiday season… still as valid today.
There’s a terrific blog/podcast by @kdlafrance diving into the shared demands of acquisition and retention for dtc brands here 👉 blog.churnbuster.io/customer…. Highly recommended reading/listening.
Quick reminder.
The job of the ecommerce marketer (helping people buy) takes place on the big screen. Analytics. Ad platforms. Design. Etc.
The job of the customer (buying) takes place on the small screen. Researching. Considering. Shopping.
Plan accordingly.
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New article: Your customers are your influencers. That’s how word-of-mouth marketing works. irhodes.com/your-customer-th…
There's a terrific article from @_katiethies over on @copyhackers pitching the case for longer less-image focused emails : copyhackers.com/2019/09/writ…
Super smart from @litmusapp - litmus.com/blog/pre-post-per… - your job isn’t even close to ‘done’ when you click the send button on your next email campaign.
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Latest article: How to use @klaviyo to optimise cart recovery flows for your repeat customers. ecommercegrowth.co.uk/return…
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"At the intersection of growth and profitability, it's the street named ‘Profitability’ that DTC brands should run along." 2pml.com/2019/08/26/mlm/. The truth from @web
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Great piece from Paul Koks (@onlinemetrics) on how to identify the original traffic source in Google Analytics online-metrics.com/original-…
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