
Co-CEO and Co-Founder @electrifyvideo | Host of the Business of Creators podcast | Forbes Contributor
London, England
Joined March 2009
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This is probably the only time that I’m on the same top 100 list as @KylieJenner and @rihanna. Big thanks to @influenceweek for including me news.influenceweekly.co/100/
I spend a lot of time talking about the potential of YouTube. This chart from yesterday's @WSJ captures why I’m so excited about it.
Look at the direction of travel.
YouTube is pulling ahead in the competition for TV viewing time.
And this is viewing on television sets. Phones and laptops aren’t included.
The plan for Electrify keeps getting bigger and bigger. And so does the team
Electrify Enlists Ex-Vice Exec Al Brown & Former YouTube EMEA Boss Patrick Walker For Creator Push deadline.com/2026/10/electri…
We've just completed Electrify's 11th creator investment.
Today I'm excited to announce our partnership with Rowan Cheung and The Rundown AI.
Like many people, I've spent the last few years trying to keep up with the pace of change in AI. Throughout that period, one name kept appearing again and again: The Rundown.
We're incredibly excited to partner with him and his team and help accelerate the next chapter of growth.
How Instagram Helped This VC Find Billion-Dollar Startups - With @MarshallSandman from Animal Capital
Most VCs hide behind pitch decks and private networks — Marshall Sandman is building a venture fund on social media, one daily post at a time.
In this episode of The Business of Creators, Ian Shepherd sits down with Marshall Sandman, founder of Animal Capital, to explore how social media is changing venture capital.
Marshall shares how posting daily content online has helped him source startup deals, build founder relationships, and grow one of the top-performing seed-stage venture funds of its generation.
Marshall also explains why some of the best investment opportunities exist outside Silicon Valley — and why “boring” businesses may outperform the hottest AI trends.
People often associate Electrify with YouTube.
That’s true. We’ve invested heavily into creator-led YouTube businesses.
But we're increasingly excited by podcasting too.
Last year we invested in Unfassbar in Germany, a hugely successful podcast brand.
We’re also expanding several of our existing creator brands into podcasting because the format creates something incredibly powerful:
- new audience relationships
- recurring viewing and listening habits
- the chance to test new personalities
- diversified revenue opportunities
Next Wednesday I’ll be speaking at The Podcast Show in London on a panel called “The Media Company is the Creator” discussing how creators are building modern media businesses and what investors are looking at.
I'll be around all day Wednesday. If you’re attending, I’d love to connect.
Most creators think you need millions of followers to make a living online.
But the average six-figure @Kajabi creator?
→ 1–10K followers
→ 4K email subscribers
→ Just 309 paying customers
Here’s how they do it 🧵
Final advice for creators:
→ Package the knowledge people already ask you for
→ Build community early
→ Own your platform (email list!)
→ Diversify income streams
→ Keep it lean. Keep it simple.
The creator economy rewards value, not vanity.
Listen to the full conversation with Dominique Broadway & Allie Fernando
We dive into:
– 8-figure launch strategy
– Building community-led businesses
– Creator → CEO mindset shift
🎧 Listen to the full episode here: youtu.be/tfhBuIB__d0
$8.2M raised on Kickstarter. And still going!
No paid ads.
Just a killer product + a loyal YouTube audience.
Here's how @thehacksmith turned a content channel into a product empire—and how you can too 🧵
If you're a creator dreaming of launching a product:
✅ Obsess over the build
✅ Test it yourself
✅ Tell the story early
✅ Go premium
✅ Play long-term
The audience that trusts you wants to buy from you.
This episode with Hacksmith COO Ian Hillier is a must-listen for any creator chasing freedom through products.
youtu.be/QkwV1-C78GI





