Knut Nicholas Krause

Check out my latest article: Consumer Media Can Survive Without Advertising if... linkedin.com/pulse/consumer-… via @LinkedIn

#DISummit: Axel Springer is earning real money with paid content. Quantity & prices go up, marketing costs go down.

Michael Plagge, Alibaba Cloud: « Media Business Remains the Same: Create great content - get it to the customer - monetise! » #vdzts

Saurabh Verma, Spectrm, explains how to train a machine learning based chatbot, step by step - cool #vdzts – at Hamburg, Germany

The Inkitt Book Publishers published 50 books last year, of which 46 became bestsellers (top 100 on Amazon) - based on a crowdsource and data analytics approach! #vdzts

Ole P. Pedersen, Head of Future, Kommunal Report, Norway: We reach each&everyone with a story, which is written for him or her INDIVIDUALLY -with automated journalismn (>500K articles per day) #vdzts

Samir Fadallah, CIO Axel Springer: Our subscription & programmatic advertising business develops very well in the past months, as we improved the underlying technical services. #vdzts – at Hamburg, Germany

IBM works on a pilot project for the media industry: « Mediaocean » applies blockchain to programmatic advertising. #vdzts

Ingo Rübe, BOTlabs: Wisdom of the crowd does only work properly, if you implement incentivation & punishment and a curation logic into it! #vdzts

Christine Mohan, Civil, explains, why the CivilToken sales failed and what they learned from it. #vdzts

Christine Mohan, Civil, promotes the usage of blockchain to create and sell professional journalistic content, especially in « underfunded » areas such as investigative journalismn, local news, international news and politics. #vdzts

Kai Riecke, CTO Burda: Blockchain is a topic for media CIOs: You have to check, if you can optimize processes by implementing blockchains & putting an « ecosystem » on it. If you can do this, it will be more efficient than anything else! #vdzts

#vdzts starts right now.

New Trends come from China. linkedin.com/pulse/new-trend…

Market research: According to S.Voegele-Institute, readers of public magazines would appreciate subscriptions, where they can switch magazine brands (of the same publishing house) during the course of the subscription. This offer would attract new subscribers #fpk18

Don’t write more theoretical stuff about IoT: Use it for amazing storytelling (e.g. put some sensors on three different cows, publish their data for a month and wtite a story or create a film about the results) #fpk18 @dr.jacob vicari

Dr. Wessinger, MD DAV (B2B Media Group): Journalistic Quality- Content will win over everything else; we have to invest into good journalists, who really resonate with the target group - as people go there, where they find the best content. #fbk2018

Natasha Christie-Miller, Chief Exec of Ascential Intelligence (daughter companies: WGSN, CannesLion) explains their transformation from a local B2B print publisher to an international, digital&event-only media company #fbk18