The old mall anchor was a department store.
The new one has a charging port.
Rivian signed a lease next to Porsche. Polestar grew retail 50% in twelve months. Lucid sits next to Hermès.
The rent math looks more like Hermès than Honda.
→ signals.malls.com/p/rivian-j…
The mall is paying for your visit now.
Simon: one ad campaign for 200+ malls. Best Buy: Google and Meta demo zones beside ChatGPT checkout. Hang Lung: a Hilton on top of a luxury mall in Wuxi.
Mall values are up 13%. The visit is the new competition. signals.malls.com/p/the-mall…
America is building malls again. On the sites of the ones it tore down.
signals.malls.com/p/america-…
The challengers are not looking for white space. They are choosing the same prime retail clusters as lululemon.
signals.malls.com/p/nikeskim…
Primark opens at Mall of America Sept 3.
NEPI pays €252M for its first asset outside CEE.
Saks Off 5th handed Simon 1M sq ft back. Old rent: $18M. New leases point to $44M.
Growth is moving into space that already works.
signals.malls.com/p/primark-…
Moncler is building its largest flagship on Fifth Avenue. Hermès is opening in a Chicago suburb.
Same year. Same brands. Two speeds.
North America led global luxury openings in 2026 for the first time on record.
signals.malls.com/p/moncler-…
Malls.com editor Mati Brooks quoted in Bloomberg's June 12 feature on Southeast Asian mall culture:
"Physical retail is still being built in the region at a scale and density the US never reached."
Quoted in Bloomberg's June 12 feature on Southeast Asian mall culture:
"Physical retail is still being built in the region at a scale and density the US never reached." bloomberg.com/news/features/…
Cristiano Ronaldo is opening his first US store.
It is next to the World Cup stadium.
CR7. Moncler. Ferragamo. Rivian. CardVault by Tom Brady.
All signed at American Dream NJ.
MetLife Stadium. World Cup final. July 19. About 1 km away.
The signing cluster was assembled before the tournament started.
→ signals.malls.com/p/cristian…
Pop Mart in Westfield centres. SKIMS at Selfridges. Aesop on streets that lost three retailers in a decade. The brands moving in look nothing like the ones moving out.
Shoptalk Europe in Barcelona is where this gets unpacked. @MallsCom will be there.
#ShoptalkEurope #RetailRealEstate
Westfield sold the same space to six brands in six weeks.
The Devil Wears Prada 2. Apple TV+ Emmy FYC. Star Wars. Dr. Martens. Six weeks. One atrium.
URW calls the product Westfield Rise.
The mall is not filling vacancy. It is selling audience inventory.
→ signals.malls.com/p/westfiel…
The next anchor is not a department store. It is frequency.
T&T opens in a San Jose mall June 18.
Alshaya signed 20 brands at a Kuwait mall in one agreement.
Oakridge opens May 28 with 6,000 residents above the retail floor.
signals.malls.com/p/the-next…
Five mall "openings" in seven days. Five different products. Primark Herald Square: flagship. Lulus Mall of America: pop-up. Battersea: continuous tenant pipeline. Primaris: anchor redevelopment program.
Oakridge: mixed-use signing.
Same word. Different math.
→ signals.malls.com/p/primark-…
The Devil Wears Prada 2.
Six malls. One film. Six different revenue mechanics.
Hudson Yards: 3 weeks of red pump.
Pacific Place: $300 in-mall spend = entry.
La Rinascente: full floor takeover.
Trendpot Seoul: showroom inside Olive Young.
AMC + Regal: golden ticket kiosks.
Same studio. Six invoices.
→ signals.malls.com/p/half-of-…
There are 1,173 shopping malls in America.
1,051 of them hold zero apex luxury brands.
South Coast Plaza, by itself, holds more luxury brands than those 1,051 malls combined.
→ malls.com/us-luxury-retail-c…
Mall. High street. Standalone.
Three formats. Different economics. Different risks.
In 2026, format is not about location. It is about control.
We mapped the five variables that determine where brands open stores.
→ malls.com/how-brands-decide-…
Levi's just crossed 50% DTC. Allbirds just sold for $39M (was $4B). Eddie Bauer: 175 stores closing.
Three brands. Three outcomes. One variable.
In France: Sarenza opened its first store. In India: 78% of international brands chose malls.
This is not a DTC story. It is a control story:
signals.malls.com/p/levi-s-j…

