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Joined July 2014
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The old mall anchor was a department store. The new one has a charging port. Rivian signed a lease next to Porsche. Polestar grew retail 50% in twelve months. Lucid sits next to Hermès. The rent math looks more like Hermès than Honda. → signals.malls.com/p/rivian-j…
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The mall is paying for your visit now. Simon: one ad campaign for 200+ malls. Best Buy: Google and Meta demo zones beside ChatGPT checkout. Hang Lung: a Hilton on top of a luxury mall in Wuxi. Mall values are up 13%. The visit is the new competition. signals.malls.com/p/the-mall…
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Malls.com editor Mati Brooks quoted in Bloomberg's June 12 feature on Southeast Asian mall culture: "Physical retail is still being built in the region at a scale and density the US never reached."
Quoted in Bloomberg's June 12 feature on Southeast Asian mall culture: "Physical retail is still being built in the region at a scale and density the US never reached." bloomberg.com/news/features/…
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What makes SEA malls work (dense urban cores, climate, limited public infrastructure for socializing) has no real US analog. Increasingly different categories of retail, not two stages of one.
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Cristiano Ronaldo is opening his first US store. It is next to the World Cup stadium. CR7. Moncler. Ferragamo. Rivian. CardVault by Tom Brady. All signed at American Dream NJ. MetLife Stadium. World Cup final. July 19. About 1 km away. The signing cluster was assembled before the tournament started. → signals.malls.com/p/cristian…
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Pop Mart in Westfield centres. SKIMS at Selfridges. Aesop on streets that lost three retailers in a decade. The brands moving in look nothing like the ones moving out. Shoptalk Europe in Barcelona is where this gets unpacked. @MallsCom will be there. #ShoptalkEurope #RetailRealEstate
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Westfield sold the same space to six brands in six weeks. The Devil Wears Prada 2. Apple TV+ Emmy FYC. Star Wars. Dr. Martens. Six weeks. One atrium. URW calls the product Westfield Rise. The mall is not filling vacancy. It is selling audience inventory. → signals.malls.com/p/westfiel…
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The next anchor is not a department store. It is frequency. T&T opens in a San Jose mall June 18. Alshaya signed 20 brands at a Kuwait mall in one agreement. Oakridge opens May 28 with 6,000 residents above the retail floor. signals.malls.com/p/the-next…
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Five mall "openings" in seven days. Five different products. Primark Herald Square: flagship. Lulus Mall of America: pop-up. Battersea: continuous tenant pipeline. Primaris: anchor redevelopment program. Oakridge: mixed-use signing. Same word. Different math. → signals.malls.com/p/primark-…
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The Devil Wears Prada 2. Six malls. One film. Six different revenue mechanics. Hudson Yards: 3 weeks of red pump. Pacific Place: $300 in-mall spend = entry. La Rinascente: full floor takeover. Trendpot Seoul: showroom inside Olive Young. AMC + Regal: golden ticket kiosks. Same studio. Six invoices. → signals.malls.com/p/half-of-…
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May 1: Devil Wears Prada 2. May 4: Star Wars Day. May 22: The Mandalorian and Grogu. Each opens across four surfaces: - mall - cinema - toy shelf - licensed-collector market Each priced separately. Each monetized by a different operator.
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Half of all American ultra-luxury mall retail fits inside 38 malls. Cartier: 28 US mall stores. 100% in Class A or higher. Hermès: 25 stores, 24 in A+ or A++. Chanel: 32, 30 in the same band. Goyard: 3 stores total. All three in A++. Three different markets. One word.
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Rivian's first US showroom of 2026: King of Prussia Mall. Directly adjacent to Porsche and Tesla. 70% of Rivian order holders are first-time EV buyers. The showroom does not close the sale. It explains the brand. The transaction completes online.
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Mall. High street. Standalone. Three formats. Different economics. Different risks. In 2026, format is not about location. It is about control. We mapped the five variables that determine where brands open stores. → malls.com/how-brands-decide-…
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Levi's just crossed 50% DTC. Allbirds just sold for $39M (was $4B). Eddie Bauer: 175 stores closing. Three brands. Three outcomes. One variable. In France: Sarenza opened its first store. In India: 78% of international brands chose malls. This is not a DTC story. It is a control story: signals.malls.com/p/levi-s-j…
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