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Today’s AWTC fireside chat, “Behind the Pages of When It Mattered Most,” just wrapped up! A huge thank you to everyone who joined us, Rebecca Achurch for leading the convo, and author Joanna Pineda for sharing exclusive behind-the-scenes stories from the book!

How did the Global Technology Industry Association (GTIA) nearly double its membership and launch 22 chapters in 10 weeks? CEO Dan Wensley shares how GTIA is reinventing member value. Listen on Associations Thrive! #AssociationsThrive #Leadership

"It’s the story of who was working for you, without you ever knowing." When the world shut down, associations quietly stepped up to protect professions and sustain critical industries. • Thurs, November 5, 2026 • 1:00–2:00 PM Reserve your spot today: bit.ly/4eKLkRw

What have 4 years of conversations with association CEOs taught us about leadership, resilience, and the power of associations? In this special milestone episode, host Joanna Pineda shares bout her favorite podcast moments and the incredible impact associations have on our world.

On Thursday, UST Education is hosting “Leadership From the Inside Out: A Day of Learning for Association Staff,” a virtual symposium for association teams at every level. Matrix Group CEO Joanna Pineda opens the event with the keynote at 9:30–9:50 AM ET. hubs.la/Q04CQD-10

What happens after the contract is signed and your new system goes live? Too often, communication drops right when real collaboration should start. Matrix Group CEO Joanna Pineda dives into post-launch vendor dynamics at the virtual ASAE Tech Summit on Nov 2 at 3:00 PM.

200 episodes. Countless lessons. Discover what association CEOs have taught us about resilience, leadership, and impact. Listen to Associations Thrive! hubs.la/Q04CM2PQ0 #AssociationsThrive #AssociationLeadership #Podcast

Juggling 10 logins means preventive care takes a back seat. At the 72nd Employee Benefits Conference, Katy Gozalka & Joanna Pineda shared how Heartland Health & Wellness Fund consolidated 10 portals into 1 mobile app—driving record engagement. Well done, Heartland! 👏

How does an association help feed millions of students during a crisis? Hear SNA CEO Patti Montague discuss advocacy, funding, and school meals. Listen to Associations Thrive! #AssociationsThrive #SchoolNutrition hubs.la/Q04BjN5d0

Matrix Group CEO Joanna Pineda's new book, When It Mattered Most, launched on Thursday! Hear how Devin Jopp, CEO of APIC, and Tracey Moorhead, President and CEO of AAPACN led through COVID-19 and what they learned about crisis leadership. Listen now! #Podcast #Leadership

Over the past two years, Matrix Group CEO Joanna Pineda has sat down with dozens of association leaders and captured how they stepped up when their members needed them most during COVID-19. Joanna's new book, When It Mattered Most, is available today! amzn.to/4ehiO9N

Matrix Group CEO Joanna Pineda's new book, When It Mattered Most, launches today! Hear how Devin Jopp, CEO of APIC, and Tracey Moorhead, President and CEO of AAPACN led through COVID-19 and what they learned about crisis leadership. Listen now! #AssociationsThrive #Leadership

We’re only one day away from the launch of When It Mattered Most by our CEO Joanna Pineda. This book tells the story of the invisible work that so many associations did during the pandemic to support their members, communities, professions and industries. amzn.to/4zePkS3

Master the art of reading the room. 💡 Matrix Group CEO Joanna Pineda is excited to lead a free webinar on "Nunchi, Briefing, and Managing Up,” hosted by Association Insights in Old Town (AIOT). 📅 Wednesday, October 7, 2026 🕛 12:00 PM - 1:00 PM EDT bit.ly/4i0AsRq?

How do we turn passionate advocates into effective board members? Bridget Lee, Founder and Executive Director of the Academy for Local Leadership (ALL Chicago) shares why preparing leaders to govern, not manage, is so important. Listen on Associations Thrive. #BoardLeadership

Associations Thrive has an AI chatbot trained on ALL the podcast episodes. It’s like having a research assistant who can answers questions like: -How are associations reinventing their conferences? -What associations recently transitioned to AMCS and why? hubs.la/Q04yCRLg0

How can associations keep continuing education valuable and trusted as AI transforms learning? Randy Bowman, CEO of IACET talks about accreditation, competency-based education, and responsible AI on episode 196 of the Associations Thrive podcast. #AI #ContinuingEducation

Matrix Group CEO Joanna Pineda is excited to host this month's AWTC Open Doors on Tuesday, Sep 29th at 11 AM ET. Open Doors is an easy, low-pressure way to make your AWTC community work for you and build long-term professional relationships. Register now! hubs.la/Q04yhWMl0

How can associations keep continuing education valuable and trusted as AI transforms learning? Randy Bowman, CEO of International Accreditors for Continuing Education and Training (IACET) shares his perspective on Associations Thrive. #AssociationsThrive #AI #ContinuingEducation

1-Click Buy Now lets logged in users click to purchase and that’s it! Faster access to previous purchases through direct links from the store, including a “Purchased on xxx date” notification Interested to see what MatrixMaxx can offer your association? hubs.la/Q04y7wqy0